Obtain new, engaged mobile users

INTRODUCING

Shamima Shamima is a 23-year-old student living in India.

Shamima uses her phone every day. She likes to chat with her friends on WhatsApp and watch videos on Youtube.

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Like 90% of smartphone users in emerging markets, Shamima is on a restrictive pay-as-you-go mobile plan.

She is selective about using data, so she is less likely to use your app.

There are 1.3 billion Shamima’s around the world.

WHY IS MOBILE ADVERTISING DIFFICULT IN EMERGING MARKETS?

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INDIA: AN OVERVIEW

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INDONESIA: AN OVERVIEW

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BRAZIL: AN OVERVIEW

An advertiser’s app is presented to Shamima based

on first-party data.

mCent users are encouraged to download and try out the

advertiser’s app completely risk-free.

THE SOLUTION: JANA CONNECTS BRANDS WITH USERS IN EMERGING MARKETS

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4,000+ apps

A brand wants to connect with millions of

users in emerging markets, so it

advertises on mCent.

30 million mCent users

Your app is targeted to relevant users, who are

encouraged to download and try your app.

THE SOLUTION: JANA CONNECTS BRANDS WITH USERS IN EMERGING MARKETS

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311 operator partnerships

Thanks to our mobile operator partnerships, our users can try and use your app for free.

THE MCENT AUDIENCE: INDIA

India is home to over 168 million smartphone users. India is also home to 22 million mCent users, making it mCent’s largest market. These users live all across the country. Each dot on the map below represents one mCent user.

Here is a snapshot of the mCent audience in India and their mobile habits:

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THE MCENT AUDIENCE: INDONESIA Indonesia is home to over 52 million smartphone users. Indonesia is also home to 1 million mCent users, making it mCent’s third-largest emerging market. These users live all across the country. Each dot on the map below represents one mCent user.

Here is a snapshot of the mCent audience in Indonesia and their mobile habits:

THE MCENT AUDIENCE: BRAZIL

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Brazil is home to over 49 million smartphone users. Brazil is also home to 5 million mCent users, making it mCent’s second-largest emerging market. These users live all across the country. Each dot on the map below represents one mCent user.

Read on to see a snapshot of the mCent audience in Brazil and their mobile habits:

Scale and speed Millions of users in months

• Download the app for free

Configurable trial Adjustable time frame for

the data free period

• Use the app free of data for x days

Multiple levers Usage-based, event-based,

or time-based

• Stream 10 songs for free (usage-based)

• Complete a tutorial for free (event-based)

Reach 33 million user base spans

15 emerging markets

• Users who uninstalled the app x days ago can download

and try the app for free

YOUR OBJECTIVE JANA

ADVANTAGE EXAMPLE

CAMPAIGN

Growth Acquire users quickly

Retention Give your app a trial run

Engagement Guide users towards “wow”

moments

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Reactivation Beta

Bring lapsed users back into your app

THE SOLUTION: JANA CONNECTS BRANDS WITH USERS IN EMERGING MARKETS

CUSTOMER NEED

Registered users to expand presence in Asia Pacific

JANA SOLUTION

Growth + Retention: Promoted Guvera Music to mCent users in India, Indonesia, Philippines, and Malaysia, optimizing their campaign for new and retained users

Retention

Growth

GUVERA MUSIC TRIPLED REGISTRATION RATES AMONG APAC USERS

JANA RESULTS

60% registration rate: 60% of users acquired through mCent became registered users of Guvera Music, 3x the event rate of other channels Increased in-app activity: On average, mCent users streamed over two songs per day 21% improvement in retention: 21% increase in users who kept the app in the first week post-installation, compared to other channels

“Jana is an efficient way to acquire mobile app users, as the registration rates are higher relative to other platforms.” — Aloysius Chan Social Media & Marketing Manager

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CUSTOMER NEED

New, transacting customers

JANA SOLUTION

Growth + Retention: Promoted Wego to mCent users in India, Indonesia, and Malaysia, with the ultimate goal of increasing the average revenue per user.

Retention

Growth

WEGO INCREASES THEIR ARPU 3X WITH JANA

JANA RESULTS

3x increase in ARPU: Wego’s ARPU increased 3x in Malaysia, delivering them a boost in ROI. Increased in-app activity: More mCent users were searching and viewing travel deals with Jana than users acquired through other channels. Geographic expansion: Wego expanded their campaigns with Jana to two new markets: India and Indonesia.

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CUSTOMER NEED

Increase in new user activity

JANA SOLUTION

Retention + Engagement: Promoted Machine Zone’s Game of War to mCent users in seven countries, optimizing their campaign for increased playing time through level three.

Retention

Engagement

MACHINE ZONE TRIPLED PLAYING TIME IN GAME OF WAR WITH JANA

JANA RESULTS

Increased user activity: Doubled the number of users who tried the in-app tutorial Retained users: Tripled the number of users who played Game of War for 10 minutes or more, outperforming other channels 5x progression: Five times more users reached level three than users acquired through other channels

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Thank you.