P O R T F O L I O
B R A N D I N GW E B
T V A D SP R I N T A D S
PHOTOGRAPHYO N E O F F S
B R A N D I N G
iDESIGN
IDESIGN is an Architectural Company based in New Zealand. They approached me to provide complete branding of their business
Although they had been in business for over a year they had no brand identity
I created a brand strategy and designed and developed a brand that was implemented across a range of mediums
Newsletter Cover
Design and development of entire collateral suite, including Letterheads, Business Cards and Email Signatures
Website design, Copy writing, Photography for website portfolio and Creative Direction
JUCY
JUCY Rentals is Australasia’s favorite and most trusted car rental and campervan rental company and have recently expanded into the American marketplace. JUCY also have developed their tourism brand and offering with JUCY Hotel and Cruises
I have been in charge of brand consistency, awareness and idea development for the JUCY Company. Leading projects including website, brochures, events, uniform design, magazine ads and branding all the vehicles and copywriting iconic phrases that would appear on each vehicle. I continue to be a creative consultant for the JUCY brand
Ian Neil SC
Ian Neil is a renowned barrister based in Sydney with offices throughout Australia
Ian wanted a complete rebrand that suited his unique and modern approach. I worked with Ian to develop concepts and create a winning brand identity
Prior to rebranding, Ian Neil SC had no web presence. As part of the rebrand I designed, developed and launched ianneil.com
Following the success of the rebrand I continue to work with Ian Neil SC to expand, strengthen and promote the brand
Design and development of entire collateral suite, including Letterheads, Business Cards and Email Signatures
Website design, Copy writing and Creative Direction
Radiation
Prior to creating and running Hot Potato, at my previous agency I was responsible for the creation and management of the Radiation website. I was heavily involved with concept, design, development and production
Maldiva
Maldiva is a Beauty Salon based in Essex, England
As a new business entering a highly competitive market, Maldiva was in need of a strong brand identity, requiring everything from collateral and signage to an online presence
Website design and Creative Direction
Design and development of entire collateral suite, including Business Cards, Appointment Cards, Leaflets and Signage
The Warehouse
New Zealand’s largest retail chain needed a complete redesign and system overhaul of their internal ordering and tracking system
I created a new look and reworked the site’s functionality, whilst also managing and providing Creative Direction to the in-house developers
W E B
Surf the Cook Islands
Surf the Cook Islands is a recreational company that was embarking on a surf discovery expedition to develop surf tourism in the region
To meet their brief I created a branded microsite where keen surfers could follow their journey around the islands and interact with the crew along the way
Workout on Water
One of Oceania’s most successful SUP (Stand Up Paddleboarding) companies required both a brand identity and an online presence
I created the Workout On Water brand, art directed the website and continue have brand guardianship
WOW has received huge amounts of great publicity in Australasia
VOMO
Vomo, a stunning private island resort in Fiji, underwent a complete rebrand.
I acted as Creative Director throughout the web design and development stages
The Soulologist
The Soulologist was created by Sherry Hearn, a spiritualist based in Australia
Sherry required a striking brand identity and a website where clients could make bookings, sign up for workshops and purchase products
T V A D S
Bay Audiology
TVC Concept development, creative direction on shoot and post production
Havoline, Chevron
Concept development for global TVC
Visique Optometry
Concept development, casting and creative direction for the shoot and post production of Visique’s Back To School ad campaign
P R I N T A D S
Accu-Chek, Roche Products
Print Ad campaign featured in Doctor and Consumer magazines in New Zealand
Concept development through to Design, Production and Print.
Premium Real Estate
Designed advertisement for Ponsonby News magazine
Seretide, GlaxoSmithKline
Concept development, casting, styling and creative direction on shoot, art direction for print ad
Seretide, GlaxoSmithKline
Concept development, casting, styling and creative direction on shoot, art direction for fold-out print ad featured in various press across New Zealand
Cure Kids, All Blacks
Concept development, casting and creative direction for various media output in New Zealand
Beehive Ham
Art direction for new product packaging in New Zealand with supporting print ads
Hot Potato
Concept development, Photography, Retouching, Art Direction for Print advertisement
O N E O F F S
A personal project that featured on Buzzfeed
Look Book for Goodman & Morris, distributed to top fashion magazines in the UK
A naming project for apartments in a new development in Auckland, New Zealand
The development tagline was ‘Your time starts now’ - I created the name SALTUS
Creative Direction on photoshoot for newly rebranded KWANTO, construction cost consultants
Notepad here
Drink here
Pen
here
Penc
il he
re
A conference theme for Seretide, GlaxoSmithKline.
The Seretide product campaign message: Take Control Of Asthma.
I created the ‘Control Freaks’ theme and designed welcome packs for each individual team member
Project Jonah
Created the ‘I Support Project Jonah’ mini campaign for New Zealand’s Project Jonah Charity
Designed HTML mailouts and Facebook pages to increase membership numbers and donations
Creative Director in charge of photography for Crockers, a property management company based in New Zealand
Phoenix Organics
Helped develop a brand positioning strategy for the Phoenix Organics Juice launch
Creative direction on brand identity, packaging, POS and collateral
Brochures for Rarotonga, Cook Island Tourism
Invitations and Save the Date Cards
Personal Branding for Resume
PHOTOGRAPHY