James Springthorpe Portfolio

JAMESSPRINGTHORPEAUTOMOTIVE & TRANSPORT DESIGN

Herbert & Hemstock MotorsMultiple Occasions

2009Triumph Motorcycles

Additional Skills

A - Levels in Product Design, Media Studies and Business Studies

ABOUT MEEducation

MDes Transport Design2012 - Present

2008 - 2012 Hind Leys Community College

Coventry University

LanguagesEnglishGCSE Level German

Intrests/ActivitiesCollege Student and Executive CouncilUniversity Illustration SocietyMountain BikingMotorsports (particularly historic)

ExperienceGreat Central Railway - Locomotive Sheds2011

Key SkillsRapid Sketch IdeationPhotoshop RenderAlias AutomotiveKeyshot renderingClay Modelling

DESIGNER MOOD BOARD

Transport Design MDes

Me as a designer in images

TABLE OF CONTENTS

VOLVO TRUCK PROJECTA Volvo truck cab for the year 2025

A design overhaul of the cable car system at Birmingham Airport (Live Project)Project Year 2014

A facelift for the Honda CBR 600RR SuperbikeProject Year 2012

Project Year 2013

HONDA CBR 600RR FACELIFT PROJECT

DCC DOPPELMAYR CABLE CAR PROJECT

ASSORTED WORK AND SKETCHING

HONDA CBR600RR FACELIFT PROJECT A facelift for the Honda CBR600RR superbike

Transport Design MDesProject year 2012

BRIEF

The brief for this project was to take the 2013 Honda CBR600RR motorcycle and design a facelift for the 2014 model.

This project was intended to highlight the meaning of a facelift and how it increases the lifespan of a paticular model without a complete redesign.

This was one of the first projects I completed while studying MDes This was one of the first projects I completed while studying MDes Transport Design at Coventry University.

HONDA CBR600RR FACELIFT PROJECTA facelift for the Honda CBR600RR superbike

INITIAL RESEARCHHonda motorcycles have always held a strong reputation within the market for producing a wide range of motorcycles over many different segments and delivering superior levels of build quality. Honda has also successfully established themselves in the world of motor sport, most notably in the MOTOGP series with 9 Championship wins. This success echo's into their CBR range which takes characteristics of these machines and incorporates them into road going models. The overall reputation of Honda is affordable performance derived from the track and Japanese reliability and premium quality.

Honda motorcycles hold strong brand values in supplying their customers with high quality and premium machines. Honda also believe in designing for the future In their motorcycle range. They are switching most engines to more environmentally friendly 4-stroke engines and equipping all models with electronically controlled fuel injection.

In this facelift project, the idea was to only change the soft panels on the front, rear and side of the motorcycle. At this stage the main focus was to sharpen the headlights and create a more aggressive face. I took a lot of inspiration from the MotoGP machines.


INITIAL SKETCH IDEATION


FINAL DESIGN

In the final design, an aggressive yet elegant solution was chosen.

Few revisions were made to the front apart from making the headlights slightly larger and a more pronounced wing like shape at either end, creating presence and mean DRG’s.

The side panels have been simplified by The side panels have been simplified by smoothing the surface. The rear has also been simplified with an elegant LED ribbon light and single under seat exhaust outlet. This was inspired by the current Honda MotoGP race machines.



BRIEF

The brief for this project was to design and develop a truck tractor unit for Volvo Trucks around a given theme.

The selected theme for this project was ‘Aggression’. The final design solution would reflect this theme.



The design reflects the ‘Aggression’ theme through the use of hard lines and creases. It was important to keep to the design DNA of Volvo Trucks and still project this theme.

This project was aimed at a 2025 launch date. This required a guided and educated vision into the future of truck design and the Volvo brand itself.


DESIGN DEVELOPMENT

After the initial sketch ideation phase, we have 3 more developed concepts. This particular concept shows a radically futuristic design with the absence of wheels. Blue LED ribbons accent the design

The design below shows a more traditional approach to the design brief. A larger DLO than before with a more simple grill design. The lines are still aggressive but more organic in nature.

Above we have the most aggressive of the 3 developed concepts. This design features large overhangs creating dramatic drop shadows and feature the signiture LED ribbon light graphic that makes a Volvo Truck instantly recognisable at a distance.


FINAL DESIGN

Here we have the final design for this project. The third concept from the design development was taken forward for refinement and further design tweeks. Here you can see the result of the very small but crucial changes.

For examplFor example, the angle of the LED ribbons has been increased and opened up to be even more in keeping with exsisting Volvo graphic but with added aggression.

The grill has been set back a very small The grill has been set back a very small amount to increase the dramatic drop shadow created by the musclular cheek bones.

DCC DOPPELMAYR CABLE CAR PROJECTA design overhaul of the cable car system at Birmingham Airport (Live project)


BRIEF

The brief for this project was working with Birmingham International Airport to overhaul and re design the exsisting cable car shuttle service currently working at the site.

Constant communication between the Airport and myself was established and a visit to the site was also organised via Coventry established and a visit to the site was also organised via Coventry University.

DCC DOPPELMAYR A design over haul of the cable car system at Birmingham Airport (Live Project)

INITIAL PERSONASName: Brian SmithAge: 50

Occupation: Business Development Manager

Reasons for travelling: Travels frequently (2-3 times per month) to and from european cities.

Baggage: 1 carry on bag, 1 brief case, possibly 1 shoulder bag.

Needs information clearly and fast. He works to a tight schedule Needs information clearly and fast. He works to a tight schedule often catching early morning flights for afternoon meetings around europe. knows the airport well but often gets delayed by holiday makers who dont and frustration sets in when he is delayed.

Being a frequent traveller, Brian wants his journey to and through the airport as easy and effortless as possible.

Name: Jason WrightAge: 22

Occupation: Rental car Supervisor

Reasons for travelling: Often uses the system to get to work at the airport.

Baggage: 1 Rucksack

Jason is a wheelchair useJason is a wheelchair user. He needs a certain amount of room to be able to manouver. Entering public transport can often be a struggle. Jason needs support on the train as he cannot reach most of the grab rails and cannot get out of his chair to use one of the available seats.

Jason knows exactly where he is going and does not need any information about flights. All he needs is an accessible form of transport which when boarded, he can move around in without disturbing other passengers.disturbing other passengers.

DCC DOPPELMAYR CABLE CAR PROJECTA design overhaul of the cable car system at Birmingham Airport (Live Project)

A simple geometric style was desired for the project. This was intended to maximise the space inside of the package for passengers and luggage.

INITIAL EXTERIOR SKETCH IDEATION


INITIAL INTERIOR SKETCH IDEATIONThe interior of the cable car was extremely important in terms of inclusive design. A number inclusive design. A number of issues were highlighted on the visit to the exsisting sytem. In the concepts, solutions have been put in place which irradicate the problems.

One solution is flexible One solution is flexible seating, whether it be fold away or designed on rails so it can be located accordingly.

One seating concept involved a fold away ‘seatbelt’ like system made of durable Kevlar material to prevent rips and tears.

This would work by having This would work by having two boxes with the seatbelt system stretching from either side. When the seat needs to be collapsed it would wind collapsed it would wind back into one of the boxes and these boxes will fold down into the floor.


FINAL DESIGN (EXTERIOR)

The final design was finished and modelled on Alias Automotive software.

Here we can see the five cars all connected as they would be most of the time. However, this can be increased to six or even seven at peak times. LED ribbon strips change colour depending on the direction of the train.

Blue LED information boards at either end Blue LED information boards at either end show critical information such as train times and main flight departure times. These are located on both sides of the train.


FINAL DESIGN (INTERIOR)

The final design of the interior was also finished on Alias Automotive software and renderd in Keyshot.

Here you can clearly see the seat concept in Here you can clearly see the seat concept in context along with a dedicated luggage area which is transparent so passengers can always see the luggage.

Soft cushion pads have been placed on the Soft cushion pads have been placed on the walls for wheel chair users along with bright orange grab rails. They have been placed near exits so users do not have to manouver through other people.

LED ribbon lighting has alsobeen used for ambient lighting.

It was imperitive that the correct signs and warning labels were placed within the train. Here you can see dedicated luggage area labels and also labels showing where wheel chair users can easily locate themselves for the journey

CLAY HEAD PROJECTDesign an abstract clay head based on an animal


BRIEF

The brief for this project was to design an abstract clay head around the theme of a selected animal.

This was the first time I had worked with clay in a studio. The exercise was a univeristy set exercise and was designed to get us used to clay modelling tools.

The animal theme for this project was the ‘Hornet’. An aggressive insect in nature. I started by sketching over images of Hornets and then moved on to more developed sketching. When I had designed the base for my head, I started sketching over it to develop the form.




FINAL DESIGN

The final design was simple yet elegant in form.

The swirling base gives a nod to the abdoman of a Hornet and its layerd appearence.

The top of the model focuses on the shape of The top of the model focuses on the shape of the face, with a smooth flat surface cut into by a downward facing triangle.

The ‘U’ shape cut at the very top of the model is designed to form two abstract antenea just like that found on the Hornet,

The overall theme is aggression and precision.precision.

GT SPORTS VEHICLE A personal 2 seater GT car project


BRIEF

A personal brief to design a 2 seater GT car.

The exterior surfacing is extremely elegant in nature. The vehicle is aimed at the Chinese market. An extra twist to this design is the front grill treatment. This contains crushed Hibiscus petals encased in resin. This is due to the Hibsicus plant bringing good luck in Chinese culture and so does the colour red.

GT SPORTS VEHICLEA personal 2 seater GT car project

EXTERIOR DESIGN The rear of the vehicle is relatively simple yet takes inspiration from the Jaguar F-Type coupe. Deep dish wheels give the vehicle a meaningful stance and compliment the sporty yet elegant proportions. A double bubble rear haunch gives the design added wow factor.

The interior for this vehicle has to emulate Chinese luxury. The centre spine is finished in rosewood, a luxury material in China. All of the air vents are outlined with the same Hibiscus finish as the front grill. Aswell as the Interior being primarily red which signifies ‘Luck’, the side door moulds are illuminated by LED ribbon lighting.

The whole interior is designed to symbolise unity and harmony, key values in Chinese society and culture.

GT SPORTS VEHICLEA personal 2 seater GT car project

INTERIOR DESIGN

TELEPHONEE-MAILPINTREST

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James Springthorpe Portfolio

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