1. Brand Identity James Commander Full Sail University Master
Program December 12, 2010
2. BRAND NAME
MO Amper has over 15 years of public, business and federal
copyright use within the name The MO Amper Sounds and The MO Amper,
LLC.
The public and legal name usage,
direct and subtle meanings within the name
use in promotion, marketing, branding and company
mantra/mission.
3. BRAND NAME
only one name involving computer technology that was similar
according to USPTO.
Suggestive because it speaks indirectly about some benefits,
advantages and product traits.
4. BRAND LOGOS
The shape lends itself to being bendable for graphic animations
and advertisements, and, the colors can be changed according to
moods or message needs.
Effective as memorable, simple; plus, clearly states products
and company mission.
Best suited based on the categories presented.
Reflects the quality and types of products we have.
5. BRAND LOGOS
SIMPLE (although too wordy)
LOGO (although not clear)
6. BRAND LOGOS
STYLE: The bold letters symbolize GRAND in improvement, quality
and style.
COLORS: Black and white; yet, interchangeable depending on
moods.
7. BRAND IDENTITY
Company Vision: Providing great products, quality music and
sense of improved lifestyle.
Believe in creating and providing the best quality of music,
dependable products (CDs, mobile phones, etc.), and improving
customers lifestyles.
HOW: Tie-in great music with product endorsements, placements,
and forms of lifestyle (business, family, clubbing, etc.).
8. BRAND IDENTITY
MISSION STATEMENT: Provide a unique, benefits-based mission
statement that reflects the concepts learned in this course.
.
9. BRAND IDENTITY
TAGLINE : More music. More mobile. More lifestyle:
10. BRAND IDENTITY
TAGLINE : Speaks about greater quality and quantity of music.
Better variety and quality of mobile phones; and, an enrichment of
personal lifestyle choices.
Slightly imperative and provocative.
Reinforces why our brand provides MO AMPER or grander products
& services.
Speaks of HOW customers will benefit from our product.