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CONSUMER BUYING BEHAVIOUR FOR
PENCILS
Submitted by:Isha Sharma
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What materials are needed to make a
pencil?
Cedar (now tropical rain forests wood also)
Graphite
Clay
Gum
The pencil is formed by a mixture of powdered graphite and
clay baked in some specific temperatures.
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1900s by Brookman, an English pencil maker. It used B
for black and H for hard.
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HARD AND SOFT PENCILS
Hard pencils: With dry, tenacious, grayish and somethingnarrower refill.Soft pencils: with oily, fragile, dark and thicker refill.
Hard pencils offer the letter H (hard, hard in English) orhigh numbers: 3,4,5,6...Soft pencils, on the contrary, are identified by the letter B(bold, marked in English) or low numbers 0,1...
2H, 3H, 4H, 5H...hard
2B, 3B, 4B, 5B...soft
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Types
Wooden pencils- a thin rod of graphite sandwichedbetween 2 precisely formed strips of wood.
hexagonal or rounded or octagonal or triangular.
Mechanical pencils- it consists of an case made ofmetal or plastic with replaceable shaft of lead, actuatedby pressing, twisting or clicking.
Charcoal pencils- made from compressed charcoal.They tend to smudge easily and are more abrasive thangraphite.
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Checking pencils- they have non erasablemarkings, are ideal for auditors and teachers, Availablein red, blue, green and red-blue dual color andHexagonal shaped
Copying pencils- Used by scientists and medicalstudents in laboratories and they have indeliblemarkings. They are made up of graphite clay andcolorant (aniline dye).
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Colored pencils and water colored pencils
Grease pencils
Glass marking pencils
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rounded or hexagonal types
Rounded one are more difficult to sharpen
Slid among fingers when we apply pressure.
Unstable on drawing table.
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LEADERS IN PENCILS
Writing
pencils
HP - Apsara HP - Nataraj Camlin
Mechanical
pencils
Staedtler Camlin HP - Apsara
Charcoal
pencils
Camlin
Drawingpencils
Faber Castell HP - Apsara Staedtler
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CUSTOMERS VIEW WHEN THEY PURCHASETHE
PRODUCT
0
5
10
15
20
25
BRAND QUA ITY PRICE QUA ITY &
PRICE
RESPONSE
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price and quality are the major concern areas.
architecture students never compromise with the quality
and brand.
Brand conscious
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MOST POPULAR BRANDAMONGSTDIFFERENTAGE
GROUPS
IT HP CAMELIN FB OTHER
-9 EARS
- 9 YEARS
COLLEGE
ARCHITECTURE
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Kids fascinated by Camlin pencils
College goers have the same ratio of Faber Castel and
HP as in case of10-19 years students.
stationary shops available in their college. architecture students rely on Steadler pencils.
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KINDOF OFFERS
3
3
FREE
S RPNER
FREE
ER SER
O FREE FREE
S E
S
DIS O NT
1+1 OFFERS OO KIDS
P RENTS
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that school kids get attracted towards free colorful
sharpeners and erasers, scales with drawings on them.
Parents- fetches their interest is any cash discount
scheme or some one on one offer.
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TYPEOF PENCILLIKEDTHEMOST
WOODEN MECHANICAL D AWIN OTHEESPONSE
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entire school going kids rely on wooden pencils and use
drawing pencils along.
students of above 14 years mainly use mechanical
pencils.
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PENCILMOST POPULAR FOR ITSSTRENGTH AND
DARKNESS
4
CLASSMATE APSARA NATARAJ F CAMELINRESPONDEN
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Apsara takes the lead because of the popularly known
phrase extra dark.
Rest Steadler and faber castel are also there in market.
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DESIGN OF THE PENCIL
Cartoons
Fish
Flowery
Colorful
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SUGGESTIONS
7 Colored pencils according to 7 days.
Design
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