Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13

Raise your hand if

social media is your sole

focus

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The Social Media Editor is Dead    

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Fortune 500 on Social Media    

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Platform Percent of Adoption

Twitter 77%

Facebook 70%

Blog 34%

Social Media Manager Grows Up

PAID

Owned

Earned #9community

Social Media Disrupts Silos

Content Marketing

Email Marketing

Display Ads

Mobile Marketing

Search Marketing

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Social Media Skillset

THEN •  An afterthought, unplanned cost

•  Prove worth, get program started

•  A “digital native” understanding social media, not how it complements marketing

•  Weak measurement program – if any

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Social Media Skillset

NOW •  A strategic forethought, an investment

•  Focused on seamless integration across company

•  Broader perspective understands how social interacts with the business, and marketing

•  Measuring against business goals, using social data for non-social application

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Social Media = Invisible

Group Discussion

•  Introduce yourself, your role •  How are you integrating social media in

your company?

•  Is business adoption of social media low, medium or high?

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Stay Connected

@empowermm @phfagency

@twiegert @prblog

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