Is This the End of Social Media?
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Transcript of Is This the End of Social Media?
Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13
Raise your hand if
social media is your sole
focus
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The Social Media Editor is Dead
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Fortune 500 on Social Media
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Platform Percent of Adoption
Twitter 77%
Facebook 70%
Blog 34%
Social Media Manager Grows Up
PAID
Owned
Earned #9community
Social Media Disrupts Silos
Content Marketing
Email Marketing
Display Ads
Mobile Marketing
Search Marketing
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Social Media Skillset
THEN • An afterthought, unplanned cost
• Prove worth, get program started
• A “digital native” understanding social media, not how it complements marketing
• Weak measurement program – if any
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Social Media Skillset
NOW • A strategic forethought, an investment
• Focused on seamless integration across company
• Broader perspective understands how social interacts with the business, and marketing
• Measuring against business goals, using social data for non-social application
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Social Media = Invisible
Group Discussion
• Introduce yourself, your role • How are you integrating social media in
your company?
• Is business adoption of social media low, medium or high?
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Stay Connected
@empowermm @phfagency
@twiegert @prblog
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