iPod shuffleiPod shuffleLife is random
Group Six黃琬晴,徐琬茹,劉振崗,徐子琳,葉歆妤,余香蓓
RandomIs Your New Order.
WHO?
DJ YOUR DAY.
WHO?
GOES WITH EVERYTHING.
THE ANSWER IS
iPod shuffle-A SHINNING STAR IN THE MP3 MARKETS
4P-PRODUCT4P-PRODUCT
Two ModelsTwo Models
512 MB
120 songs
1 GB
240 songs2500 NTD3600 NTD
4P-PLACE4P-PLACE
•Internet e-shop
•3C retailer: NOVA•Department store
4P-PROMOTION4P-PROMOTION
TV commercialTV commercial
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
Feature
• Only Three Color– Green– Black– White
• Only Music– No any boring introduction but music
SloganSlogan
• Life is random– Free style and personality
– Creating whole new demand
A SWOT AnalysisA SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threat
StrengthStrength
1.Shape:
Light, Handy, and Fashion
2.Function:
Simple and Shockproof
3.Quality:
Stable and Clear
WeaknessWeakness
1. Unity function
2. Without monitor
3. High prices
4. Dedicated software-
iTunes
OpportunityOpportunity
1. Brand reputation – Apple
2. Products integration
3. Prestigious symbol
ThreatThreat
1. High ratio of being replaced
2. Low-price competitions
3. Multifunction mobile phones