iPod shuffle iPod shuffle Life is random Group Six...
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19-Dec-2015 -
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Transcript of iPod shuffle iPod shuffle Life is random Group Six...
iPod shuffleiPod shuffleLife is random
Group Six黃琬晴,徐琬茹,劉振崗,徐子琳,葉歆妤,余香蓓
RandomIs Your New Order.
WHO?
DJ YOUR DAY.
WHO?
GOES WITH EVERYTHING.
THE ANSWER IS
iPod shuffle-A SHINNING STAR IN THE MP3 MARKETS
4P-PRODUCT4P-PRODUCT
Two ModelsTwo Models
512 MB
120 songs
1 GB
240 songs2500 NTD3600 NTD
4P-PLACE4P-PLACE
•Internet e-shop
•3C retailer: NOVA•Department store
4P-PROMOTION4P-PROMOTION
TV commercialTV commercial
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
Feature
• Only Three Color– Green– Black– White
• Only Music– No any boring introduction but music
SloganSlogan
• Life is random– Free style and personality
– Creating whole new demand
A SWOT AnalysisA SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threat
StrengthStrength
1.Shape:
Light, Handy, and Fashion
2.Function:
Simple and Shockproof
3.Quality:
Stable and Clear
WeaknessWeakness
1. Unity function
2. Without monitor
3. High prices
4. Dedicated software-
iTunes
OpportunityOpportunity
1. Brand reputation – Apple
2. Products integration
3. Prestigious symbol
ThreatThreat
1. High ratio of being replaced
2. Low-price competitions
3. Multifunction mobile phones