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THE CHALLENGE OF AVAILABILITY
& PERFORMANCE
OF YOUR SITES
November 18th 2013
MagentoCom Asia
Shanghai
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OFFICES & PARTNERSin 15 countries
TRUSTED THIRD-PARTY
Arthur HAMON GAUJALAsia Pacific Director
Mobile : +86 130 4160 5132
E-mail : [email protected]
Office 806, 8/F, China Enterprise Tower
2 Hua Shan Road, Jing An District
Shanghai, 200040 – P.R.China
Tel : +86 (0)21 2215 7628
Fax: +86 (0)21 2215 7464
www.ip-label.net
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MONITORING THE QUALITY
USERS TERMINALS NETWORKS SYSTEMS SERVICES
FOCUS ON MEASUREMENT OF THE
QUALITY OF YOUR USERS’ EXPERIENCE
PERFORMANCE
& AVAILABILITY
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EVOLUTION OF INTERNET ACCESS SINCE 25 YEARS
100 millions
of PCuser
device PC
Laptop
PDA
usages
browser
20%
46%
Sources : 1 Morgan Stanley Research 2 Nielsen observation low (+50% /year)
3 Forrester Reseach World Mobile Adoption 2011-2016 4 Cisco Visual Networking Index
5 Akamai Threshold of Acceptability for eCommerce Web Page
1 billion
of connected
devices
Note
book
Smart
phone
8 secondsFixed access
Internet Access through a mobile device
Traffic from mobile or wifi networks
Threshold of acceptability
for internet users2 secondsFixed access
10 billions
of fixed and mobile
connected devices
TabletConnected
TV
Multimedia
Player
Console
50%
35%
35%
25%
30%5%
50%
54%
2 secondsFixed & mobile access
1990 2000 2010 2015
expectations
90% 70%
10%
Net
bookCar &
GPS50%
3
4
5
1
bandwidth 20 kbps 200 kbps 20 Mbps2 Mbps 200 Mbps2
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© ip-la
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PC = 8 seconds
Tablet = 17 seconds
Mobile = 22 seconds
Measured on a representative
panel of millions of users with
RUM Methodology by ip-label
Robots = 4 seconds
Real Users
Source :
1 Akamai Threshold of Acceptability for eCommerce Web Page
2 Forrester Reseach World Mobile Adoption 2011-2016
THE REALITY IN 2013
Users expectations : to load a page in less than 2 seconds (1)
More than 50% of web traffic come from mobile devices in China (2)
6
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© ip-la
bel 2012
INTERNET IN CHINA4 SPECIFICITIES
• Telcos : North Vs South !
China Unicom = North, 30% of China
China Telecom = South, 50% of China
• Content control : The Great Firewall
No Facebook, no Twitter, no Youtube…
Filtering is slowing out of PRC sites
• Browsers :
Internet Explorer 6 : 12% in China
US, Europe : less than 1%
• CDNs :
International leaders do not have licence
Limited technology/service
Bad user experience !
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© ip-la
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VISITORS / PERFORMANCE BY CITY
Performance by city
(Top 30)
Including the city of tier1, tier 2, tier 3, etc.
4 Sec. 8 Sec.
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bel 2012
MONITORING THE QUALITY OF EXPERIENCE
APDEX score (0-1) & Page load time distribution
http://apdex.org/
Synthetic Tests
Desktops
Tablets
Smartphones
T = 3sec (recommended)
F = 4x3 = 12sec
Tolerating FrustratedS
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© ip-la
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LOAD
TESTING 03
REAL-USER
MONITORING 02
REPORTS & ALERTS04
ACTIVE
MONITORING01
Push
TECHNO & METHODOLOGY
10
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© ip-la
bel 2012
TECHNO & METHODOLOGY
websites
Synthetic Tests
(automatic scripts)
Real-User Monitoring
(javascript in pages)
11
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© ip-la
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ACTIVE MONITORING – SHARED ROBOTS
Robots on public networks
A metrology networks of robots in 400 equipments worldwide
Connected to backbone of major ISPs
Shared or dedicated capacity of measurements
POP and ip-label offices
POP
Openings on study
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© ip-la
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REAL-USER MONITORING
Methodology
Your WEB site
Visitors
Application access
RUM Javascript is loaded
Page load time is recorded locallyand is sent through an HTTP request to a cloud platform
Data are automaticallyinserted and consolidated
Analysis, Reporting & Supervision
BrowserDeviceOS ISP
Functionnal universes
Home pageProductsSearchCustomer account
User profil(custom dim)
OfficeEntityAgencyUser IDUser Name
LocationCountry,city,land
Other metrics
Device powerBandidthRTT…
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EXAMPLES:
HOSTING, DESIGN, CDN
Hosting 1
Hosting 2 P1
Hosting 2 P2
Web design optimized
+ CDN implemented
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Day/night pattern
EXAMPLES
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CDN issues
EXAMPLES
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• LVMH Watch - A nice video for the Basleworld fair:
EXAMPLES: DESIGN & VIDEO
Count to 100, and the video will start…maybe…
…but only for users with the latest browsers !
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• An attractive emailing Click and……nothing…
on your iphone:
EXAMPLES: MAIL & MOBILE
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EXAMPLES: ABSOLUT SITE/CN
Count to 100, and the video will start…
…only for users with the latest version of!
• Site unavailable last month: a black alert email is sent by ip-label to
the agencies so it can be corrected asap.
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YOUR CONTACTS
For monitoring & load testing of your sites,
contact our APAC team:
ip-label Technology (Shanghai) Company Limited
Tel. : +86 (0)21 22 15 76 29
Mail: [email protected]
Shanghai and Beijing
www.ip-label.com
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