1

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

THE CHALLENGE OF AVAILABILITY

& PERFORMANCE

OF YOUR SITES

November 18th 2013

MagentoCom Asia

Shanghai

2

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

OFFICES & PARTNERSin 15 countries

TRUSTED THIRD-PARTY

Arthur HAMON GAUJALAsia Pacific Director

Mobile : +86 130 4160 5132

E-mail : ahamon@ip-label.com

Office 806, 8/F, China Enterprise Tower

2 Hua Shan Road, Jing An District

Shanghai, 200040 – P.R.China

Tel : +86 (0)21 2215 7628

Fax: +86 (0)21 2215 7464

www.ip-label.net

3

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

MONITORING THE QUALITY

USERS TERMINALS NETWORKS SYSTEMS SERVICES

FOCUS ON MEASUREMENT OF THE

QUALITY OF YOUR USERS’ EXPERIENCE

PERFORMANCE

& AVAILABILITY

4

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

EVOLUTION OF INTERNET ACCESS SINCE 25 YEARS

100 millions

of PCuser

device PC

Laptop

PDA

usages

browser

20%

46%

Sources : 1 Morgan Stanley Research 2 Nielsen observation low (+50% /year)

3 Forrester Reseach World Mobile Adoption 2011-2016 4 Cisco Visual Networking Index

5 Akamai Threshold of Acceptability for eCommerce Web Page

1 billion

of connected

devices

Note

book

Smart

phone

8 secondsFixed access

Internet Access through a mobile device

Traffic from mobile or wifi networks

Threshold of acceptability

for internet users2 secondsFixed access

10 billions

of fixed and mobile

connected devices

TabletConnected

TV

Multimedia

Player

Console

50%

35%

35%

25%

30%5%

50%

54%

2 secondsFixed & mobile access

1990 2000 2010 2015

expectations

90% 70%

10%

Net

bookCar &

GPS50%

3

4

5

1

bandwidth 20 kbps 200 kbps 20 Mbps2 Mbps 200 Mbps2

5

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

PC = 8 seconds

Tablet = 17 seconds

Mobile = 22 seconds

Measured on a representative

panel of millions of users with

RUM Methodology by ip-label

Robots = 4 seconds

Real Users

Source :

1 Akamai Threshold of Acceptability for eCommerce Web Page

2 Forrester Reseach World Mobile Adoption 2011-2016

THE REALITY IN 2013

Users expectations : to load a page in less than 2 seconds (1)

More than 50% of web traffic come from mobile devices in China (2)

6

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

INTERNET IN CHINA4 SPECIFICITIES

• Telcos : North Vs South !

China Unicom = North, 30% of China

China Telecom = South, 50% of China

• Content control : The Great Firewall

No Facebook, no Twitter, no Youtube…

Filtering is slowing out of PRC sites

• Browsers :

Internet Explorer 6 : 12% in China

US, Europe : less than 1%

• CDNs :

International leaders do not have licence

Limited technology/service

Bad user experience !

7

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

VISITORS / PERFORMANCE BY CITY

Performance by city

(Top 30)

Including the city of tier1, tier 2, tier 3, etc.

4 Sec. 8 Sec.

8

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

MONITORING THE QUALITY OF EXPERIENCE

APDEX score (0-1) & Page load time distribution

http://apdex.org/

Synthetic Tests

Desktops

Tablets

Smartphones

T = 3sec (recommended)

F = 4x3 = 12sec

Tolerating FrustratedS

9

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

LOAD

TESTING 03

REAL-USER

MONITORING 02

REPORTS & ALERTS04

ACTIVE

MONITORING01

Push

TECHNO & METHODOLOGY

10

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

TECHNO & METHODOLOGY

websites

Synthetic Tests

(automatic scripts)

Real-User Monitoring

(javascript in pages)

11

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

ACTIVE MONITORING – SHARED ROBOTS

Robots on public networks

A metrology networks of robots in 400 equipments worldwide

Connected to backbone of major ISPs

Shared or dedicated capacity of measurements

POP and ip-label offices

POP

Openings on study

12

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

REAL-USER MONITORING

Methodology

Your WEB site

Visitors

Application access

RUM Javascript is loaded

Page load time is recorded locallyand is sent through an HTTP request to a cloud platform

Data are automaticallyinserted and consolidated

Analysis, Reporting & Supervision

BrowserDeviceOS ISP

Functionnal universes

Home pageProductsSearchCustomer account

User profil(custom dim)

OfficeEntityAgencyUser IDUser Name

LocationCountry,city,land

Other metrics

Device powerBandidthRTT…

13

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

| 13

EXAMPLES:

HOSTING, DESIGN, CDN

Hosting 1

Hosting 2 P1

Hosting 2 P2

Web design optimized

+ CDN implemented

14

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

Day/night pattern

EXAMPLES

15

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

CDN issues

EXAMPLES

16

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

| 16

• LVMH Watch - A nice video for the Basleworld fair:

EXAMPLES: DESIGN & VIDEO

Count to 100, and the video will start…maybe…

…but only for users with the latest browsers !

17

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

| 17

• An attractive emailing Click and……nothing…

on your iphone:

EXAMPLES: MAIL & MOBILE

18

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

| 18

EXAMPLES: ABSOLUT SITE/CN

Count to 100, and the video will start…

…only for users with the latest version of!

• Site unavailable last month: a black alert email is sent by ip-label to

the agencies so it can be corrected asap.

19

Repro

ductio

n p

rohib

ited.

© ip-la

bel 2012

YOUR CONTACTS

For monitoring & load testing of your sites,

contact our APAC team:

ip-label Technology (Shanghai) Company Limited

Tel. : +86 (0)21 22 15 76 29

Mail: supportcn@ip-label.com

Shanghai and Beijing

www.ip-label.com