Internal Communications Strategy
for
We are…
Young
Innovative
Smart
Hip
Up-and-coming
Lifestyle-oriented
GROWINGHardworking
You Talked. We listened.Top 5gripes…
I don't know what anybody does (35%)
Unclear about organizational strategy (20%)
Lack of training (15%)
Low morale (20%)
No teambuilding activities (10%)
What we need…A better way to communicate with each other
We have a lot of departments that need a better way to communicate critical (and fun) data
Departmental Breakdown Sales
Content
Editorial
Imaging
Middle Management
Marketing
Senior Management
Finance
Customer Service
So what do we do…
Bi-weekly departmental meetings
Google docs, listserv, Google+ Hangouts and more!!
SweetJack Social Committee
Official SweetJack branding bible
Weekly meetings for middle management
School of Jack
Departmental handbooks✓
✓
✓
✓
✓
✓
✓
1
2
3
4
5
6
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Not just more meetings. BETTERopportunities to communicate and educateWe create
SweetJack Success!
BetterCommunication
HigherMorale
MoreCooperation
are the
Are you ready?YOU KEY
Your enthusiasm will lead to…
to our strategy.
Next Steps…Let’s get this show on the road
Develop Train Feedback Roll Out Measure
Research. Plan. Train. Execute. Evaluate. Measure. Repeat.
THANK YOU!
@SweetJack
Facebook.com/sweetjackhq
Blog.sweetjack.com
Presented byBrandy Butler
Marketing Manager
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