Internal Communications Strategy

for

We are…

Young

Innovative

Smart

Hip

Up-and-coming

Lifestyle-oriented

GROWINGHardworking

You Talked. We listened.Top 5gripes…

I don't know what anybody does (35%)

Unclear about organizational strategy (20%)

Lack of training (15%)

Low morale (20%)

No teambuilding activities (10%)

What we need…A better way to communicate with each other

We have a lot of departments that need a better way to communicate critical (and fun) data

Departmental Breakdown Sales

Content

Editorial

Imaging

Middle Management

Marketing

Senior Management

Finance

Customer Service

So what do we do…

Bi-weekly departmental meetings

Google docs, listserv, Google+ Hangouts and more!!

SweetJack Social Committee

Official SweetJack branding bible

Weekly meetings for middle management

School of Jack

Departmental handbooks✓

✓

✓

✓

✓

✓

✓

1

2

3

4

5

6

7

Not just more meetings. BETTERopportunities to communicate and educateWe create

SweetJack Success!

BetterCommunication

HigherMorale

MoreCooperation

are the

Are you ready?YOU KEY

Your enthusiasm will lead to…

to our strategy.

Next Steps…Let’s get this show on the road

Develop Train Feedback Roll Out Measure

Research. Plan. Train. Execute. Evaluate. Measure. Repeat.

THANK YOU!

@SweetJack

Facebook.com/sweetjackhq

Blog.sweetjack.com

Presented byBrandy Butler

Marketing Manager