1
Insert institution’s name.
Building A Successful Business Using The Internet
Session 4 – Welcome Back!
1
The Citadel - BADM 750
Building a Successful Business on the Internet
Session 4 - Welcome Back!
SiteSell Education2
The Goals For Session 4 Work on your Site Content Blueprint. Do a preliminary “M” assessment. Investigate/plan your Monetization Mix. Learn how to refine your Site Concept and content by
continually reviewing and revising Master Keyword List and monetization options.
SiteSell Education3
Is It Time To Register A Domain?It’s almost time, but first…
Have you completed your brainstorming? Have you pruned and sorted your keywords? Have you built a 3-TIER blueprint? Have you planned your Monetization Mix?
SiteSell Education4
Tobi’s Pruned And Sorted MKL
SiteSell Education5
Keyword Anomalies
SiteSell Education6
Site Content Blueprint
SiteSell Education7
Class Exercise
Complete your Site Content Blueprint.
SiteSell Education8
15 Minute Break…
Insert message
SiteSell Education9
The #1 Mistake – Starting At The M
SiteSell Education10
Why Research Monetization Now? You must execute C-T-P first to monetize successfully. Do a preliminary assessment and start an M plan now
in order to avoid future disappointment. You can always refine the Site Concept according to
the Monetization Mix.
SiteSell Education11
The M Comes Last Do a quick preliminary M assessment. Think about potential income streams (monetization
models) NOW. Identify enough good monetization models to have
several ways to convert PREsold traffic into dollars. Think diversification!
Understand how each model "fits" your Site Concept. Do your monetization plan before you commit to a
domain name.
SiteSell Education12
The C-T-P-M Process
SiteSell Education13
Tobi’s Monetization Potential Monetize individual content pages. Monetize entire site. Here are two examples:
• Become a Webmaster and build sites for others.
• Joint venture with products/services partners, to market/sell their stuff for a percentage.
SiteSell Education14
Monetization Models (Part 1)1. Represent the products/services of related, non-
competing online businesses and earn affiliate (commission) income.
2. Partner with an offline business, such as a real estate agent or hotel/motel owner, sending them customers, on a pay-per-click, per-lead, per-sale, or per-month basis.
3. Sell your hard goods, such as jewelry, tools, books, and so on, and ship them yourself, have them drop-shipped, or handled entirely by a fulfillment house.
SiteSell Education15
Monetization Models (Part 2)4. Sell digital products, such e-books, software, music,
and so on, where payments can be processed electronically through services such as ClickBank.
5. Add contextual advertising, such as Google AdSense or Yahoo! ads, to your content and earn click income.
6. Sell advertising directly to advertisers with products related to your content.
SiteSell Education16
Monetization Models (Part 3)7. Sell your services, such as copywriting,
programming, event planning, and so on.8. Advertise items you're selling on eBay directly.9. Insert eBay auction items directly into related content
pages.
SiteSell Education17
Monetization Models (Part 4)10. Build warm leads for your Network Marketing ("MLM")
venture.11. Rent stuff, anything from heavy equipment to extras
for movies to your own time-share villa.12. Send traffic to your own business, such as a Yahoo!
store, your jewelry Web site or your local brick and mortar business, expanding its reach.
SiteSell Education18
Google AdSense A low-maintenance way to begin monetization. Serves up ads related to content. Rewards keyword-focused, content-rich sites. Google algorithm considers many factors. Blend ads into the content on page (rather than distract
from it).
SiteSell Education19
What Should Tobi Do?
Follow the Action Guide!
SiteSell Education20
Successful Monetization Tips Consider each potential model carefully. Be flexible and open-minded. Tailor choices to your time and priorities. Consider your Site Concept growth. Look for diversification. It’s the long-term key. Use your PREsold traffic. Try to monetize every visitor. Make every visitor count!
SiteSell Education21
Monetization Scorecard See at a glance your Monetization Mix. As your mature site evolves and/or note trends within
your target group, revise your monetization plan.
SiteSell Education22
Monetization Resources
Monetization HQhttp://mhq.sitesell.com/
SBI! Resources HQhttp://sbiresources.sitesell.com/
SiteSell Education23
Concept And Monetization FormsBest-Horror-Movies
http://www.best-horror-movies.com
The Ultimate Quit Smoking Guide
http://www.quitguide.com
All About Puppies
http://www.all-about-puppies.com
SiteSell Education24
Mid-Term Survey
Check your Gmail account tomorrow.
It won’t take long.
Results will help you and other students.
Free e-book upon completion.
SiteSell Education25
Homework – See You Next Class!
Complete your Site Content Blueprint. Refine it with Site Info and Search It!. Complete your Monetization Plan. Review Day 5 of the Action Guide. Think about possible domain names.
Questions? Contact Us!
Top Related