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Insert institution’s name.

Building A Successful Business Using The Internet

Session 4 – Welcome Back!

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The Citadel - BADM 750

Building a Successful Business on the Internet

Session 4 - Welcome Back!

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The Goals For Session 4 Work on your Site Content Blueprint. Do a preliminary “M” assessment. Investigate/plan your Monetization Mix. Learn how to refine your Site Concept and content by

continually reviewing and revising Master Keyword List and monetization options.

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Is It Time To Register A Domain?It’s almost time, but first…

Have you completed your brainstorming? Have you pruned and sorted your keywords? Have you built a 3-TIER blueprint? Have you planned your Monetization Mix?

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Tobi’s Pruned And Sorted MKL

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Keyword Anomalies

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Site Content Blueprint

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Class Exercise

Complete your Site Content Blueprint.

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15 Minute Break…

Insert message

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The #1 Mistake – Starting At The M

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Why Research Monetization Now? You must execute C-T-P first to monetize successfully. Do a preliminary assessment and start an M plan now

in order to avoid future disappointment. You can always refine the Site Concept according to

the Monetization Mix.

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The M Comes Last Do a quick preliminary M assessment. Think about potential income streams (monetization

models) NOW. Identify enough good monetization models to have

several ways to convert PREsold traffic into dollars. Think diversification!

Understand how each model "fits" your Site Concept. Do your monetization plan before you commit to a

domain name.

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The C-T-P-M Process

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Tobi’s Monetization Potential Monetize individual content pages. Monetize entire site. Here are two examples:

• Become a Webmaster and build sites for others.

• Joint venture with products/services partners, to market/sell their stuff for a percentage.

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Monetization Models (Part 1)1. Represent the products/services of related, non-

competing online businesses and earn affiliate (commission) income.

2. Partner with an offline business, such as a real estate agent or hotel/motel owner, sending them customers, on a pay-per-click, per-lead, per-sale, or per-month basis.

3. Sell your hard goods, such as jewelry, tools, books, and so on, and ship them yourself, have them drop-shipped, or handled entirely by a fulfillment house.

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Monetization Models (Part 2)4. Sell digital products, such e-books, software, music,

and so on, where payments can be processed electronically through services such as ClickBank.

5. Add contextual advertising, such as Google AdSense or Yahoo! ads, to your content and earn click income.

6. Sell advertising directly to advertisers with products related to your content.

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Monetization Models (Part 3)7. Sell your services, such as copywriting,

programming, event planning, and so on.8. Advertise items you're selling on eBay directly.9. Insert eBay auction items directly into related content

pages.

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Monetization Models (Part 4)10. Build warm leads for your Network Marketing ("MLM")

venture.11. Rent stuff, anything from heavy equipment to extras

for movies to your own time-share villa.12. Send traffic to your own business, such as a Yahoo!

store, your jewelry Web site or your local brick and mortar business, expanding its reach.

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Google AdSense A low-maintenance way to begin monetization. Serves up ads related to content. Rewards keyword-focused, content-rich sites. Google algorithm considers many factors. Blend ads into the content on page (rather than distract

from it).

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What Should Tobi Do?

Follow the Action Guide!

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Successful Monetization Tips Consider each potential model carefully. Be flexible and open-minded. Tailor choices to your time and priorities. Consider your Site Concept growth. Look for diversification. It’s the long-term key. Use your PREsold traffic. Try to monetize every visitor. Make every visitor count!

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Monetization Scorecard See at a glance your Monetization Mix. As your mature site evolves and/or note trends within

your target group, revise your monetization plan.

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Monetization Resources

Monetization HQhttp://mhq.sitesell.com/

SBI! Resources HQhttp://sbiresources.sitesell.com/

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Concept And Monetization FormsBest-Horror-Movies

http://www.best-horror-movies.com

The Ultimate Quit Smoking Guide

http://www.quitguide.com

All About Puppies

http://www.all-about-puppies.com

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Mid-Term Survey

Check your Gmail account tomorrow.

It won’t take long.

Results will help you and other students.

Free e-book upon completion.

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Homework – See You Next Class!

Complete your Site Content Blueprint. Refine it with Site Info and Search It!. Complete your Monetization Plan. Review Day 5 of the Action Guide. Think about possible domain names.

Questions? Contact Us!