SERVICES MARKETING : INNOVATIVE SERVICES
Nanny n’ me
Team :
- Abirami. A- Bharathi Swetha. M- Harini Audisekar- Jyotsna. V- Rachel Priyanka. J
Nanny n’ me - Inspired Motherhood
Market Potential
Working Mother Research Institute commissioned a new survey examining what women are choosing now when it comes to work and life55% percent of career-oriented stay-at-home moms
would love to be working now but for their kids51 % feel guilty about not spending enough time with
their kids55 %worry about not making a contribution to the
family finances
Value Proposition
Career – kids balance for working women
Take care of kids while away from home
Safe & Reliable Nanny
Trustworthy Nanny services based on choice of ethnicity, education, age coupled with flexible work timings
Integrated Nanny sourcing+ training
Service Marketing Mix - 7 P’s
• Product – Value Proposition• Price - Hourly Basis • Place – Click and Mortar• Promotion – Word of Mouth & Interactive
Marketing• People – Service Personnel• Process – People processing (High Contact)• Physical Evidence – Contract, Occasional
Complimentary Goodies
Market Territory
Begin with Chennai
Target Working women in Corporate world, who are unable to balance career and kids
Expand to Major Metros that have strong business culture
Competitors
Relatively Unorganized sector in India
Generally nanny sourcing happens through word of mouth / ad hoc ads on online portals
Players in the International arena– GreatAupair.com– http://www.nanny-agency.com– http://www.littleoneslondon.co.uk
Service Triangle
• Nanny training• Legal contractual
agreement• Good pay package• Rewards for
references• Best Nanny award
• Well-trained • Background verification• Online portal for recruitment• Personal interviews• Option to specify requirements
like age, education, religion
• Highly reliable• Baby-sitting, cooking and first aid• Courteous, Responsible & Caring• Flexi timings based on customer needs
Value Delivery Value
Time
Adaption time
Familiarity with the child
Inspired Motherhood
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