2. innolabTMAn accelerated innovation process for making the
best ideas happen faster. Innolab is a unique approach for
delivering innovation with more speed, collaboration and impact. It
is based around creative techniques through a series of three
two-day workshops with additional work before and after by
participants and ourselves. The process can be used for any form of
creative development - developing new strategies, products,
propositions , communications, channels and more. There are three
phases: Ideas Factory ... exploring insights and ideas, exploring
parallel markets and global practices, framing issues, thinking
bigger and better Design Studio .... shaping and connecting the
best ideas into richer concepts and potential solutions, then
evaluating the best options Impact Zone ... focusing on the winning
propositions, solutions and business models, and accelerating
concepts to market for faster impact The process is supported by a
portfolio of proprietary tools used largely within the workshops.
The outcomes of each phases are consolidated and enhanced as
blueprints. Innolab has been used across many sectors, geographies
and applications from VB Beer market entry to Visas Olympic
sponsorship program, Vitras future bathrooms to Vodafones
sustainability strategy. GeniusWorks 2012+genius
4. innolabTMHow can we innovate to create value for customers
and the business? In a way that harnesses our best ideas, engages
people and delivers results faster?TM Opening up Creative
explorationCustomer insights Change drivers Parallel worlds Profit
pools GeniusWorks 2012Closing down Commercial focus Connecting
ideas Reframing concepts Processes and partners Simplicity filters
Best scenariosBusiness model design Issues/impact analysis Concept
evaluation Blueprint and Horizons+genius
5. innolab processTM GeniusWorks 2012+genius
6. Innolab processIdeas Factory Exploring the possibilities for
innovation FocusStretchIMPACT ExploreOutputs include: 1.
Opportunity maps 2. Future scenarios 3. Parallel worlds 4. Customer
insights 5. Ideas generation GeniusWorks 2012.InsightIdeasExploring
the best opportunities to grow based on future scenarios, customer
immersion, parallel worlds, emerging trends and creative
hypothesise. Insights emerge out of the collation of knowledge from
different perspectives, fused with creative thinking. Insights are
flashes of inspiration, and platforms from which to generate better
ideas. By understanding the problem better, we have more chance of
creating successful solutions. By focusing on real insights, we
develop new ideas, more ideas and better ideas.+genius GeniusWorks
2010
7. Innolab processDesign Studio Creating and shaping the best
ideas FrameCreateIMPACT FuseOutputs include: 1. Context framing 2.
Disruptive creation 3. Idea fusion 4. Evolutionary design 5.
Concept evaluation GeniusWorks 2012.ShapeEvaluateElevating ideas to
a more powerful and conceptual level so that they are stronger and
better able to solve the problem. Connecting ideas into bigger
concepts, finding the bigger idea. Considering the function and
then the form of these bigger ideas, enhancing their practical
usability and aesthetic appeal.Looking beyond products and services
to design new business models and experiences, how they fit as part
of a broader solution, and evaluating their value potential for
customers and business.+genius GeniusWorks 2010
8. Innolab processImpact Zone Turning best ideas into market
success DevelopDefineIMPACT LaunchOutputs include: 1. Accelerated
delivery 2. Value propositions 3. High impact entry 4. Delivery
horizons 5. Managing the vortex GeniusWorks
2012.DeliverEvolveAccelerating the best new concepts into the
market. Focusing your creativity and innovating the market too. But
launch is just the starting point - changing peoples attitudes,
encouraging new behaviours. Finding spaces in the market that you
can make your own, defend and grow. Telling your story, in ways
that are compelling and contagious. Shaping markets in your own
mind rather than being a slave to somebody elses vision. Stretching
and evolving ideas so that can have even more impact, and stay a
step or two ahead.+genius GeniusWorks 2010
9. innolab toolkitTM GeniusWorks 2012+genius
10. innolab toolkit GeniusWorks 2012.+genius
11. innolab toolkit GeniusWorks 2012.+genius
12. innolab toolkit GeniusWorks 2012.+genius
13. innolab resultsTM GeniusWorks 2012+genius
14. Innolab results GeniusWorks 2012.+genius
15. Innolab resultsM&S New Store Concepts GeniusWorks
2012.+geniusme +genius
17. innolabTMRecent clients are global, across sectors,
addressing diverse issues: Aeroflot: new brand strategy for the
Russian airline Co-operative Bank: customer strategy, innovation
and value proposition Fosters: launch of new brands into the
European market Marks & Spencer: developing new food and
homeware ranges Oriflame: new value propositions for
Central/Eastern Europe Petrol Ofisi: business and brand strategy
facilitation Pinar: brand strategy, architecture and portfolio
optimisation Tata Steel: brand strategy and communication for
Europe Telia Sonera: customer insight, propositions and strategy
Turkcell: retail experience design and business propositions Visa:
London 2012 Olympics sponsorship strategy Vitra: accelerated
innovation, brands and marketing Vodafone: global sustainability
co-creation and strategyFor more information about working
together, contact the Genius team: Peter Fisk at GeniusWorks in
London [email protected] Hany Mwafy at GeniusMe in Dubai
[email protected] Tanyer Sonmezer at GeniusIstanbul in Istanbul
[email protected] Csaba Mnyai at GeniusEurope in Budapest
[email protected] Endrik Randoja at GeniusEurope in Tallinn
[email protected] Raymond Kwok at GeniusAsia in Singapore
[email protected] Innolab name, process and toolkits are
copyright and the property of GeniusWorks, to be used only by
Genius companies and their clients. The process and toolkits can
also be licensed by agreement. GeniusWorks 2012. All rights
reserved. GeniusWorks 2012+genius