Initial Image Repair Tactic: Silence
Image Repair Tactic: Bolstering
Image Repair Tactic: Morti�cation
Social Media:• Spelling uses social media daily • Posts are conversational and promotional• Engages her audience on Facebook
Traditional Media:• More concerned with controversial news• Tend to emphasize the negative aspects
Audience Response:• Most loyal fans are rooting for the couple• Naysayers expresses their thoughts most on Spelling’s website• Spellings fans come to her rescue every time
Current Image Repair Tactic: Bolstering
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