Be specific about goals and targets to be attained Establish a
clear responsibility structure Measure performance Organise
information transparancy Enforce performance driven behaviour Per
formance Inholland University The Netherlands 4
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Be specific about goals and targets to be attained Inholland
University The Netherlands 7
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1.Wat do we do 2.What is our purpose 3.What value do we provide
4.Why is it we exist (never completely fulfilled) An explanation:
https://www.youtube.com/watch?v=XtyCt83JL NY Inholland University
The Netherlands 11
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Inholland University The Netherlands 12
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What do we believe in ? What do we stand for ? Examples: - In
our field to be the preferred supplier to all our customers - High
level of service to our customers - Using frontline technology -
Creativity in finding tailor made solutions for our customers
Inholland University The Netherlands 13
https://www.youtube.com/watch?v=NCDlozomQiY
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Inholland University The Netherlands 14
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-Where are we going ? -What the future looks like ? Examples: -
To enlarge our marketshare - To develop new products / services -
To enter new markets - To improve employee-turnover Inholland
University The Netherlands 15
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- Long term (3 5 years) - Challenging - Realistic - Feasible,
but with a lot of effort Inholland University The Netherlands 16 An
explanation: https://www.youtube.com/watch?v=ioY-YSOKBtY
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Ambition/ more specific Strategic vision What are the options?
How to do it ? Inholland University The Netherlands 20
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Inholland University The Netherlands 22 Organize the world's
information and make it universally accessible and useful.
Democratize the automobile. A computer on every desk and in every
home. Change the worldwide image of Japanese products as poor
quality; create a pocketable transistor radio. Connecting 5 billion
people by 2015. To be the best company in the world for all fields
of family entertainment.
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Inholland University The Netherlands 24
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What are the options ? External and internal environment
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Your own qualitiesMarket / Possibilities Inholland University
The Netherlands 29 An explanation:
https://www.youtube.com/watch?v=GNXYI10Po6A
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Ambition/ more specific Strategic vision What options do we
have ? How to do it ? Inholland University The Netherlands 30
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How to do it? 31 Explanation:
https://www.youtube.com/watch?v=S9O2oPbT3fs
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1.What will our economic model look like? 2.Which customers
will we serve, where and what will we provide them?(segmentation)
3.How can our organisation provide these customers? 4.What skills
do we need to have in our organisation? 5.What is the portfolio of
initiatives and their timing that we need to execute Inholland
University The Netherlands 32 Result Competitive advantage
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Inholland University The Netherlands 33
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1. Uniquely meeting targeted customers needs with products and
services 2.Differentiating from competition 3.Sustainable Inholland
University The Netherlands 35
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Inholland University The Netherlands 36
https://www.youtube.com/watch?v=ugIDVARaTNU
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Inholland University The Netherlands 37 Value proposition:
There might be thousands Although very different you could label
them like Porter and Treacy and Wiersema did
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Inholland University The Netherlands 38 Operational Excellence
Customer intimacy Product leadership
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42 An example: RICOH http:// www.ricoh.com/about/company/at
aglance/media_etc/02.html
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Inholland University The Netherlands 43
https://www.youtube.com/watch?v=SUIko8shZcQ The course on
sustainability
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Be specific about goals and targets to be attained Establish a
clear responsibility structure Measure performance Organise
information transparancy Enforce performance driven behaviour Per
formance Inholland University The Netherlands 45
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Establish a clear responsibility structure Inholland University
The Netherlands 46
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47 https://www.youtube.com/watch?v=e4JnE6FJp9o
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Structuring: 1.Dividing tasks (individuals and groups) 2.
Coordinating devided tasks Inholland University The Netherlands
48
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Inholland University The Netherlands 49
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Mass production / Efficiency / Operational Excellence High
quality/ complex but Routine/ Operational excellence Flexibility /
Niches / Customer intimacy Innovation / Productleader Inholland
University The Netherlands 50
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Be specific about goals and targets to be attained Establish a
clear responsibility structure Measure performance Organise
information transparancy Enforce performance driven behaviour Per
formance Inholland University The Netherlands 51
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Measure performance Inholland University The Netherlands
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Inholland University The Netherlands 53 Measuring performance
Learning and performance improvement External reporting and
compliance Controlling and monitoring people
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A performance management system Inholland University The
Netherlands 54 https://www.youtube.com/watch?v=AdXt8BfiGJg
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Inholland University The Netherlands 56 Make sure strategy
works 1.Communicating strategy 2.Translating strategy to the team /
what does it mean for us? 3.Discussing strategy 4.Translating
strategy to the individual employee / what does it mean for me?
5.Taking the necessary initiatives 6.Measuring the results
7.Discussing the results
https://www.youtube.com/watch?v=ndCexCPLNdA
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Inholland University The Netherlands 57 The Balanced Scorecard
is a strategic management-instrument that is used to: Translate and
explain vision and strategy; Communicate strategy; Set goals and
targets to plan and to take initiatives; Evaluate (measure
performance) and adjust strategy.
https://www.youtube.com/watch?v=uThBb3kGf4k
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Which customers and what to offer them? Which processes to
excel at? Which capabilities, skills, technology are needed and
what corporate climate is needed? Inholland University The
Netherlands 61
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Strategy mapBalanced scorecard Action plan Perspec- tive
GoalsMeasure Perfor- mance indicator s TargetInitiativ e Budget
FinancialProfitabi- lity ROI10% per year Optimize routes
CustomerSatisfac- tion % (per perspective ) 90% in year 1 Improve
call-center InternalTimely delivery Parcels delivered in time /
number parcels delivered 95% in year 1 Redesign logistics Learning
and growth People /Informa- tion /Climate Staff trained / Systems
aligned 60% in year 1 Training effort 63
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Inholland University The Netherlands 64 An explanation by
Bernard Marr http://www.youtube.com/watch?feature=player_embedded
&v=wnOgRO2zpDE
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Inholland University The Netherlands 65
https://www.youtube.com/watch?v=7cm3_UJGV2Q
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Be specific about goals and targets to be attained Establish a
clear responsibility structure Measure performance Organise
information transparancy Enforce performance driven behaviour Per
formance Inholland University The Netherlands 70
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Inholland University The Netherlands 71 Organise information
transparancy Satisfied with the management reports? Frequency
Financial information / level of detail Non financial information
like: Market position Customer information Process information /
Improving efficiency Strategic progress .. Subject to be discussed
in the next period
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Inholland University The Netherlands 72 Enforce performance
driven behaviour The individual Motivation Groups and teams
Leadership Culture Change Henry Mintzberg on management
https://www.youtube.com/watch ?v=_NRWtd_SiU8 Gary Hamel on
management www.thinkers50.com
Inholland University The Netherlands 75 What the company is
interested in ??
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76 1.Opinion on the present performance conditions / research
done by the the company itself 2.Opinion on the present performance
conditions / your teams opinion 3.Initiatives the company should
take to improve their performance / your teams opinion
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Inholland University The Netherlands 77 1.Introduction of the
company (CANVAS- businessmodel) 2.Questions to be answered via your
research 3.Your research method / How did you do it? 4.Description
of the outcome of your research 5.Your advise 6. Literature
used
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Inholland University The Netherlands 78
http://www.businessmodelgeneration.com/canvas