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Be specific about goals and targets to be attained Establish a clear responsibility structure Measure performance Organise information transparancy Enforce performance driven behaviour Per formance Inholland University The Netherlands 4

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1.Wat do we do 2.What is our purpose 3.What value do we provide 4.Why is it we exist (never completely fulfilled) An explanation: https://www.youtube.com/watch?v=XtyCt83JL NY Inholland University The Netherlands 11

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What do we believe in ? What do we stand for ? Examples: - In our field to be the preferred supplier to all our customers - High level of service to our customers - Using frontline technology - Creativity in finding tailor made solutions for our customers Inholland University The Netherlands 13 https://www.youtube.com/watch?v=NCDlozomQiY

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-Where are we going ? -What the future looks like ? Examples: - To enlarge our marketshare - To develop new products / services - To enter new markets - To improve employee-turnover Inholland University The Netherlands 15

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- Long term (3 5 years) - Challenging - Realistic - Feasible, but with a lot of effort Inholland University The Netherlands 16 An explanation: https://www.youtube.com/watch?v=ioY-YSOKBtY

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Ambition/ more specific Strategic vision What are the options? How to do it ? Inholland University The Netherlands 20

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Inholland University The Netherlands 22 Organize the world's information and make it universally accessible and useful. Democratize the automobile. A computer on every desk and in every home. Change the worldwide image of Japanese products as poor quality; create a pocketable transistor radio. Connecting 5 billion people by 2015. To be the best company in the world for all fields of family entertainment.

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What are the options ? External and internal environment Inholland University The Netherlands 26

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Your own qualitiesMarket / Possibilities Inholland University The Netherlands 29 An explanation: https://www.youtube.com/watch?v=GNXYI10Po6A

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Ambition/ more specific Strategic vision What options do we have ? How to do it ? Inholland University The Netherlands 30

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How to do it? 31 Explanation: https://www.youtube.com/watch?v=S9O2oPbT3fs

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1.What will our economic model look like? 2.Which customers will we serve, where and what will we provide them?(segmentation) 3.How can our organisation provide these customers? 4.What skills do we need to have in our organisation? 5.What is the portfolio of initiatives and their timing that we need to execute Inholland University The Netherlands 32 Result Competitive advantage

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1. Uniquely meeting targeted customers needs with products and services 2.Differentiating from competition 3.Sustainable Inholland University The Netherlands 35

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Inholland University The Netherlands 36 https://www.youtube.com/watch?v=ugIDVARaTNU

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Inholland University The Netherlands 37 Value proposition: There might be thousands Although very different you could label them like Porter and Treacy and Wiersema did

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Inholland University The Netherlands 38 Operational Excellence Customer intimacy Product leadership

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42 An example: RICOH http:// www.ricoh.com/about/company/at aglance/media_etc/02.html

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Inholland University The Netherlands 43 https://www.youtube.com/watch?v=SUIko8shZcQ The course on sustainability

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Be specific about goals and targets to be attained Establish a clear responsibility structure Measure performance Organise information transparancy Enforce performance driven behaviour Per formance Inholland University The Netherlands 45

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Establish a clear responsibility structure Inholland University The Netherlands 46

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47 https://www.youtube.com/watch?v=e4JnE6FJp9o

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Structuring: 1.Dividing tasks (individuals and groups) 2. Coordinating devided tasks Inholland University The Netherlands 48

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Mass production / Efficiency / Operational Excellence High quality/ complex but Routine/ Operational excellence Flexibility / Niches / Customer intimacy Innovation / Productleader Inholland University The Netherlands 50

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Be specific about goals and targets to be attained Establish a clear responsibility structure Measure performance Organise information transparancy Enforce performance driven behaviour Per formance Inholland University The Netherlands 51

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Measure performance Inholland University The Netherlands 52

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Inholland University The Netherlands 53 Measuring performance Learning and performance improvement External reporting and compliance Controlling and monitoring people

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A performance management system Inholland University The Netherlands 54 https://www.youtube.com/watch?v=AdXt8BfiGJg

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Inholland University The Netherlands 56 Make sure strategy works 1.Communicating strategy 2.Translating strategy to the team / what does it mean for us? 3.Discussing strategy 4.Translating strategy to the individual employee / what does it mean for me? 5.Taking the necessary initiatives 6.Measuring the results 7.Discussing the results https://www.youtube.com/watch?v=ndCexCPLNdA

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Inholland University The Netherlands 57 The Balanced Scorecard is a strategic management-instrument that is used to: Translate and explain vision and strategy; Communicate strategy; Set goals and targets to plan and to take initiatives; Evaluate (measure performance) and adjust strategy. https://www.youtube.com/watch?v=uThBb3kGf4k

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Which customers and what to offer them? Which processes to excel at? Which capabilities, skills, technology are needed and what corporate climate is needed? Inholland University The Netherlands 61

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Strategy mapBalanced scorecard Action plan Perspec- tive GoalsMeasure Perfor- mance indicator s TargetInitiativ e Budget FinancialProfitabi- lity ROI10% per year Optimize routes CustomerSatisfac- tion % (per perspective ) 90% in year 1 Improve call-center InternalTimely delivery Parcels delivered in time / number parcels delivered 95% in year 1 Redesign logistics Learning and growth People /Informa- tion /Climate Staff trained / Systems aligned 60% in year 1 Training effort 63

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Inholland University The Netherlands 64 An explanation by Bernard Marr http://www.youtube.com/watch?feature=player_embedded &v=wnOgRO2zpDE

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Inholland University The Netherlands 65 https://www.youtube.com/watch?v=7cm3_UJGV2Q

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Be specific about goals and targets to be attained Establish a clear responsibility structure Measure performance Organise information transparancy Enforce performance driven behaviour Per formance Inholland University The Netherlands 70

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Inholland University The Netherlands 71 Organise information transparancy Satisfied with the management reports? Frequency Financial information / level of detail Non financial information like: Market position Customer information Process information / Improving efficiency Strategic progress .. Subject to be discussed in the next period

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Inholland University The Netherlands 72 Enforce performance driven behaviour The individual Motivation Groups and teams Leadership Culture Change Henry Mintzberg on management https://www.youtube.com/watch ?v=_NRWtd_SiU8 Gary Hamel on management www.thinkers50.com

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Inholland University The Netherlands 73 http://www.youtube.com/watch?feature=player_detailpage &v=5H170QrmFm8http://www.youtube.com/watch?feature=player_detailpage &v=5H170QrmFm8 (1) http://www.youtube.com/watch?feature=player_detailpage &v=M2yzk4DjAk8http://www.youtube.com/watch?feature=player_detailpage &v=M2yzk4DjAk8 (2) http://www.youtube.com/watch?feature=player_detailpage &v=0DSI1siiQtAhttp://www.youtube.com/watch?feature=player_detailpage &v=0DSI1siiQtA (3) http://www.youtube.com/watch?feature=player_detailpage &v=0DSI1siiQtAhttp://www.youtube.com/watch?feature=player_detailpage &v=0DSI1siiQtA (4) http://www.youtube.com/watch?feature=player_detailpage &v=0DSI1siiQtAhttp://www.youtube.com/watch?feature=player_detailpage &v=0DSI1siiQtA (5)

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Inholland University The Netherlands 75 What the company is interested in ??

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76 1.Opinion on the present performance conditions / research done by the the company itself 2.Opinion on the present performance conditions / your teams opinion 3.Initiatives the company should take to improve their performance / your teams opinion

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Inholland University The Netherlands 77 1.Introduction of the company (CANVAS- businessmodel) 2.Questions to be answered via your research 3.Your research method / How did you do it? 4.Description of the outcome of your research 5.Your advise 6. Literature used

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Inholland University The Netherlands 78 http://www.businessmodelgeneration.com/canvas

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