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WHO IS ICREATE?
You name it, we do it. As a full service advertising agency, we offer a combination of creative and technical expertise, so you only
have to make one call to get the job done.
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IINNOVATION
CCREATIVITY
RRELIABILITY
EEXPERTISE
AAUTHENTICITY
TTEAMWORK
EEFFICIENCY
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increase in Bluewater’s web enquiry after just 12 months of working
with iCreate.
409%
WE ARE RESULTS DRIVEN AND ACHIEVED A
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we createPOWERFUL, MEMORABLE CONNECTIONS WITH YOUR CUSTOMERS USING A CREATIVE MIX OF BRANDING, ADVERTISING AND WEB DESIGN.
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Strategy is the backbone of a campaign and we believe that understanding the consumer is key. We do this by analysing target markets and competitors. Powered by a deep understanding of property, we explore your consumer’s lifestyle and behaviours and implement these consumer insights to touch and engage.
In conjunction with our partner and expert property media buyer, Media Suite, we utilise the latest best-in-class research tools, to ensure your creative is right in front of the perfect person, at the perfect time.
OUR STRATEGY RESEARCH
THE FOUNDATION OF A SUCCESSFUL CAMPAIGN IS EFFECTIVE AUDIENCE TARGETING AND SOLID
MEDIA RESEARCH.
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GROW
WE’VE HELPED SOME OF AUSTRALIA’S TOP PROPERTY DEVELOPERS
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WE’VE HELPED SELL
of land lots, apartments and homes across Australia, each with their own unique selling propositions, target markets and strategies.
1000’s
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WE WILL TAKE ON ANY MARKETING CHALLENGE
OUR EXPERTISE EXTENDS BEYOND PROPERTY
Drive away happyNAMBOURCRICKS
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We’re a tight-knit, efficient team who pride ourselves on
integrity.
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design has emotional impact
Research shows that an emotional response to an ad has a far greater influence on buyer intention than the ad’s content; by a factor of three to one for television
commercials and two to one for print ads.* As a full service advertising agency, we have a strong focus on strategy, service and beautiful design. Regardless of what you
throw at us, we will return stunning and creative results. *http://www.acrwebsite.org/search/viewconference-proceedings.aspx?Id=6485
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S O N I A K E E NCreative Director / Account Manager
Sonia has over 10 years’ experience in design, digital & advertising. Having founded iCreate in 2007 she continues to lead the iCreate team. Passionate about design in every form, from offline to online, and its power to persuade. Through graphic design, advertising, web design and social media, Sonia empowers businesses to bridge the gap between a mediocre presence, and create one that sees their business grow, increase leads and profits.
DAV I D J E F F R EYWeb Development & Digital Strategy Director
David had over 10 years’ experience working in web development and IT before coming to iCreate . Dave heads up development and digital strategy for iCreate, working with clients to develop websites, landing pages, and online marketing campaigns that drive enquiry and meet their business objectives. His experience working with hundreds of businesses helps him create tailored solutions for any situation. When he’s not out and about meeting clients, he loves nothing more than to get his headphones on and get coding.
L I SA C AU D E L LArt Director
Lisa exudes creativity in the position of Art Director, increasing our capacity to produce the highest quality design and concept work for iCreate clients. Lisa is a huge asset bringing over 12 years’ experience working for companies like APN, Toto and Villain Designs and has worked on brands like Rio Tinto, Capital Finance, Jeep, Watpac and QGC.
S I M O N VA N G O O LProduction Manager
Simon is our most recent team member, and has joined us in the position of Production Manager. Simon manages the production including direction of studio staff and liaising with clients on their requirements. Simon’s job is integral to ensuring projects are delivered within the quickest timeframes. With over 14 years’ experience working as GM of advertising agencies, Simon brings a wealth of knowledge and experience to the team.
B R E T T K E E NAccount Manager / Production Coordinator
Brett was the first to join Sonia at iCreate and handles account and production management. Brett excels at customer service, and his attention to detail paired with a friendly demeanor and great sense of humor has forged scores of loyal customer relationships. Brett is also partway through his Business and Communication degree, and has a gift for copywriting.
A N D R E W F L E TC H E RGraphic Designer
Andrew has a rare eye and talent for graphic design. He works closely with Sonia and Lisa to produce the spectacular creative work that iCreate is known for. Andrew gives new meaning to working fast, and he loves to put his headphones on and get in that creative zone.
VA L E R I O C A S S I M AT I SSenior Web Developer
Val has a degree in Computer Science and Economics and is our lead developer, responsible for building our websites and landing pages. Val has a passion for his craft that has taken our websites to the next level. Val is always up to date with what is happening at the cutting edge, his expertise ensures our sites are built to best practices, are perfectly responsive and lightening fast.
meet our team WE’RE A TEAM OF EXPERTS WHO ARE PASSIONATE ABOUT OUR CRAFT. WE LIVE FOR BEAUTIFUL DESIGN, MEANINGFUL CONNECTIONS AND EXCEPTIONAL OUTCOMES.
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OUR SERVICES
BRANDING DESIGN
- NAMING
- LOGO DESIGN & VISUAL IDENTITY
- BRAND REFRESH DESIGN
- BRAND COLLATERAL & STATIONERY
- INFOGRAPHICS
- CREATIVE CONCEPT DEVELOPMENT
ENVIRONMENTAL
- SALES DISPLAY SUITE SIGNAGE
- BILLBOARD ADVERTISING
- EXHIBITION SIGNAGE
- SIGNAGE AND WAY FINDING
COLLATERAL DESIGN
- E-PUBLICATIONS
- ANNUAL REPORTS
- CATALOGUES
- TENDERS/PROPOSALS
- MARKETING/PROMOTIONAL BROCHURES
- DIRECT MAIL
- PRESS ADVERTISING
- PACKAGING
- POINT OF SALE
- RETAIL MERCHANDISING
- COPYWRITING
DIGITAL, ONLINE + INTERACTIVE
- DIGITAL STRATEGY AND CHANNEL PLANNING
- WEBSITE DESIGN & DEVELOPMENT
- E-COMMERCE DESIGN & DEVELOPMENT
- LANDING PAGE DESIGN & DEVELOPMENT (LEAD CAPTURE PAGE)
- WEB MANAGEMENT (HOSTING + DOMAIN NAME)
- SEARCH ENGINE OPTIMISATION (SEO)
- GOOGLE PPC (PAY PER CLICK) ADVERTISING
- MANAGEMENT & DESIGN
- EMAIL MARKETING DESIGN, MANAGEMENT & STRATEGY
SOCIAL MEDIA MARKETING
- FACEBOOK APPS
- FACEBOOK PROFILE/COVER DESIGN
- TWITTER & YOUTUBE BRANDING
- FLASH ANIMATION
PROPERTY SPECIFIC
- SALES DISPLAY SUITE SIGNAGE DESIGN
- WAY FINDING SIGNAGE
- BILLBOARD DESIGN
- WEBSITE DESIGN
- REA & DOMAIN ADVERTISING MEDIA PLACEMENT, BANNER & FLASH ANIMATION
- DIRECT MAIL
- ONLINE STRATEGIES SPECIFIC TO THE PROPERTY INDUSTRY WITH A PROVEN TRACK RECORD OF EARNING A HIGH ROI
our creative pursuit is to ensure we deliver results BY BUILDING ON STRATEGIC FOUNDATIONS, WE CREATE UNIQUE AND
INFLUENTIAL CAMPAIGNS WITH PUNCH THAT ACHIEVE COMMERCIAL OUTCOMES
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They are so easy to work with and really go above and beyond - I consider them part of the team
and look forward to working with them again in the future.
ANDREW THOMSON MARKETING MANAGER,
CUSTODIAN LAND
ONCE CLIENTS WORK WITH US, THEY CAN’T GET ENOUGH. THEY TELL US WE’RE HONEST, HARD-WORKING AND EASY TO DEAL WITH.
KEY TESTIMONIALS
iCreate produce powerful creative in line with brief, however, are
comfortable challenging direction if they feel there is a better way.
ANITA THOMPSONMARKETING MANAGER,
BROOKFIELD RESIDENTIAL PROPERTIES (QLD PROJECTS)
I feel so proud of this project.Please extend this thank you note to all your team. Congratulations
on an outstanding job.
MELISSA GARCIAMARKETING MANAGER,
CITY FERTILITY
I thought they were great and can recommend them 100%.
SAM PRICEOWNER,
TEMPLETON PROPERTY
409% increase in web
enquiry.
BLUEWATER BROOKFIELD RESIDENTIAL PROPERTIES
OUR OBJECTIVE WAS TO IMPROVE ON THE PREVIOUS AGENCY’S ADVERTISING STRATEGY AND COLLATERAL RESULTING IN HIGHER RATES OF ENQUIRY.
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OBJECTIVEiCreate won the Bluewater account by pitching against a number of competing agencies. Our objective was to improve on the previous agency’s advertising strategy and collateral resulting in higher rates of enquiry.
METHODiCreate worked with Bluewater’s marketing manager to produce a year of varied campaigns across all media channels. This included TV, direct
mail, upgraded signage, point of sale material, radio and print. Particular urgent focus was spent on improving digital assets, which were under achieving. We quickly developed a new website, and a series of landing pages targeting different target markets, housing products, and special campaigns.
EDM and PPC activity were directed at these.
All realestate.com.au advertising was also reviewed and refreshed.
RESULTS• After a year with iCreate, Bluewater’s
marketing manager reported significant increases in enquiry across all recorded metrics including a 409% increase in web enquiry.
• At the same time expenditure per enquiry reduced by 43%.
• In accordance with these improved metrics, Bluewater recorded much improved sales for the year.
CASE STUDY
BREEZE, LITTLE BAYBROOKFIELD RESIDENTIAL
OBJECTIVEAssist Brookfield with the sale of Breeze, Little Bay Apartment Project.
METHODiCreate came onboard this project within a few months of its launch to improve the online marketing assets.
iCreate complemented existing marketing with a digital campaign including a landing page, EDM, replacement website and PPC (PPC component
organised by Brookfield marketing across various providers such as realestate.com.au).
Both PPC advertising and the EDM to their database directed interested parties to the landing page.
The purpose of landing pages is to distill interested traffic into tangible prospects, that enter the sales team’s funnel.
*Behind the scenes this landing page integrates with Brookfield’s Salesforce, to assist the process.
RESULTS• This work resulted in 448 enquiries over
a 2 month period that helped sell out the 50 apartment project within a week of launch date.
• This was a great result and PPC was able to be cut with subsequent planned EDM’s to drive further enquiry also no longer necessary.
11.48 % conversion rate
448 enquires over 2 months
Project sold out within a week of launch
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CASE STUDY
NYE F IREWORKS
B A R S
R E S TA U R A N T S
FA S H I O N
H E A LT H & B E A U T Y
LIVE ENTERTAINMENT
PORTSIDEWHARF.COM.AU
CELEBRATETHE FESTIVE
SEASON IN STYLE
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PORTSIDE WHARF NYE CAMPAIGN
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EAST VILLAGE CANNON HILL
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ESPERANCE REDLANDS
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YUNGABA KANGAROO POINT
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SKYRING GASWORKS NEWSTEAD
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ILLUMINA PROPERTY SOLUTIONS
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ALTITUDE BRANDING & BROCHURE DESIGN
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SOUTHPOINT SOUTHBANK
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HAMILTON REACH AVANT CARD
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KEELSON OWNER’S MANUAL
Residents ManualSustainability At Home
Sustainability At Hom
e
General Maintenance
General M
aintenance
Apartment Services
Apartment
Services
Common Facilities
Comm
on Facilities
Being In A
Body Corporate Being In A
Body Corporate
Looking After
Your Home
Looking After Your Hom
e
Moving in Guide
Moving in Guide
Your New
Neighbourhood
Your New
Neighbourhood
The Keelson
River Villas
Exclusive as it is rare, The Keelson is a collection of 12 River Villas that
exemplify effortless and refined living on the banks of the Brisbane River.
The Keelson inspires a new standard of refined riverfront living.
Each one is a retreat, a solace, a welcome escape.
They are the first of their kind in Hamilton.
“Our key objective with these homes was to create contemporary and flexible
spaces that make the most of this exceptional location”
Sue Carr
Director, Carr Design Group
13
12The Keelson
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HAMILTON REACH RENT CAMPAIGN
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CONNECT MY PROPERTY
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PORTSIDE WHARF CUSTOM LISTING FUNCTIONALITY portsidewharf.com.au
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PORTFOLIO web
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INTERIORS BY DARREN JAMES interiorsbydarrenjames.com.au
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PAVECTION pavection.com.au
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PINNACLE PORTSIDE WHARF pinnacleportsidewharf.com.au
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VIDORRA NORTH LAKES
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PORTSIDE WHARF portsidewharf.com.au
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BREEZE LITTLE BAY brookfieldresidential.com.au/breeze-little-bay-nsw
T H E P R O P E R T Y M A R K E T I N G E X P E R T S38I C R E A T E A D V E R T I S I N G S O L U T I O N S
MANLY HARBOUR VILLAGE
T H E P R O P E R T Y M A R K E T I N G E X P E R T S39I C R E A T E A D V E R T I S I N G S O L U T I O N S
RAINBOW FERTILITY rainbowfertility.com.au
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CRICKS MT GRAVATT
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LET’S TALK
Now you know a bit about us, it’s over to you! Call us on 07 3157 1108 or drop us an email to find out how we
can create a powerful presence for your business.
We look forward to the prospect of working with you.
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