strategy design digital

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WHO IS ICREATE?

You name it, we do it. As a full service advertising agency, we offer a combination of creative and technical expertise, so you only

have to make one call to get the job done.

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SOME OF OUR CLIENTS

Drive away happyNAMBOURCRICKS

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design has emotional impact

Research shows that an emotional response to an ad has a far greater influence on buyer intention than the ad’s content; by a factor of three to one for television

commercials and two to one for print ads.* As a full service advertising agency, we have a strong focus on strategy, service and beautiful design. Regardless of what you

throw at us, we will return stunning and creative results. *http://www.acrwebsite.org/search/viewconference-proceedings.aspx?Id=6485

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increase in Bluewater’s web enquiry after just 12 months of working

with iCreate.

409%

WE ARE RESULTS DRIVEN AND ACHIEVED A

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we createPOWERFUL, MEMORABLE CONNECTIONS WITH YOUR CUSTOMERS USING A CREATIVE MIX OF BRANDING, ADVERTISING AND WEB DESIGN.

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OUR SERVICES

BRANDING DESIGN

- NAMING

- LOGO DESIGN & VISUAL IDENTITY

- BRAND REFRESH DESIGN

- BRAND COLLATERAL & STATIONERY

- INFOGRAPHICS

- CREATIVE CONCEPT DEVELOPMENT

ENVIRONMENTAL

- SALES DISPLAY SUITE SIGNAGE

- BILLBOARD ADVERTISING

- EXHIBITION SIGNAGE

- SIGNAGE AND WAY FINDING

COLLATERAL DESIGN

- E-PUBLICATIONS

- ANNUAL REPORTS

- CATALOGUES

- TENDERS/PROPOSALS

- MARKETING/PROMOTIONAL BROCHURES

- DIRECT MAIL

- PRESS ADVERTISING

- PACKAGING

- POINT OF SALE

- RETAIL MERCHANDISING

- COPYWRITING

DIGITAL, ONLINE + INTERACTIVE

- DIGITAL STRATEGY AND CHANNEL PLANNING

- WEBSITE DESIGN & DEVELOPMENT

- E-COMMERCE DESIGN & DEVELOPMENT

- LANDING PAGE DESIGN & DEVELOPMENT (LEAD CAPTURE PAGE)

- WEB MANAGEMENT (HOSTING + DOMAIN NAME)

- SEARCH ENGINE OPTIMISATION (SEO)

- GOOGLE PPC (PAY PER CLICK) ADVERTISING

- MANAGEMENT & DESIGN

- EMAIL MARKETING DESIGN, MANAGEMENT & STRATEGY

SOCIAL MEDIA MARKETING

- FACEBOOK APPS

- FACEBOOK PROFILE/COVER DESIGN

- TWITTER & YOUTUBE BRANDING

- FLASH ANIMATION

PROPERTY SPECIFIC

- SALES DISPLAY SUITE SIGNAGE DESIGN

- WAY FINDING SIGNAGE

- BILLBOARD DESIGN

- WEBSITE DESIGN

- REA & DOMAIN ADVERTISING MEDIA PLACEMENT, BANNER & FLASH ANIMATION

- DIRECT MAIL

- ONLINE STRATEGIES SPECIFIC TO THE PROPERTY INDUSTRY WITH A PROVEN TRACK RECORD OF EARNING A HIGH ROI

our creative pursuit is to ensure we deliver results BY BUILDING ON STRATEGIC FOUNDATIONS, WE CREATE UNIQUE AND

INFLUENTIAL CAMPAIGNS WITH PUNCH THAT ACHIEVE COMMERCIAL OUTCOMES

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DAV I D J E F F R EYWeb Development / Digital Strategy Director

David had over 10 years’ experience working in web development and IT before coming to iCreate . Dave heads up development and digital strategy for iCreate, working with clients to develop websites, landing pages, and online marketing campaigns that drive enquiry and meet their business objectives. His experience working with hundreds of businesses helps him create tailored solutions for any situation. When he’s not out and about meeting clients, he loves nothing more than to get his headphones on and get coding.

VA L E R I O C A S S I M AT I SSenior Web Developer

Val has a degree in Computer Science and Economics and is our lead developer, responsible for building our websites and landing pages. Val has a passion for his craft that has taken our websites to the next level. Val is always up to date with what is happening at the cutting edge, his expertise ensures our sites are built to best practices, are perfectly responsive and lightening fast.

S O N I A K E E NCreative Director

Sonia has over 10 years’ experience in design, digital & advertising. Having founded iCreate in 2007 she continues to lead the iCreate team. Passionate about design in every form, from offline to online, and its power to persuade.

Through graphic design, advertising, web design and social media, Sonia empowers businesses to bridge the gap between a mediocre presence, and create one that sees their business grow, increase leads and profits.

B R E T T K E E NAccount Manager

Brett was the first to join Sonia at iCreate and handles account management. Brett excels at customer service, and his attention to detail paired with a friendly demeanor and great sense of humor has forged scores of loyal customer relationships. Brett is also partway through his Business and Communication degree, and has a gift for copywriting.

S I M O N VA N G O O LProduction Manager

Simon is our most recent team member, and has joined us in the position of Production Manager. Simon manages the production including direction of studio staff and liaising with clients on their requirements. Simon’s job is integral to ensuring projects are delivered within the quickest timeframes. With over 14 years’ experience working as GM of advertising agencies, Simon brings a wealth of knowledge and experience to the team.

A N D R E W F L E TC H E RGraphic Designer

Andrew has a rare eye and talent for graphic design. He works closely with Sonia and Lynton to produce the spectacular creative work that iCreate is known for. Andrew gives new meaning to working fast, and he loves to put his headphones on and get in that creative zone.

I SA AC E N G L A RTWeb Developer

Web developer by day, web developer by night, Isaac has a passion for all things web. Always up to date with the latest tech Isaac can handle anything. With some design in his background he also has a real eye for detail, and aspires for craftsmanship in all things.

SA R A H S OU T E R - RO B E RT S O NGraphic Designer

Sarah has over 13 years experience in the industry and has a passion for on-trend design. Sarah has worked with many clients over her career spanning from larger companies such as FKP, CBRE and Coldwell Banker to small business owners in the retail, medical and beauty sectors. Her speed and attention to detail are a stable part of her expertise, that continues from the conceptual stage right through to the finished product. This makes her an asset to the iCreate team!

LY N TO N F OXC RO F TArt Director

Lynton has a passion for creativity and over 10 years experience in the design industry. He has worked for some great agencies, before coming to iCreate, and is an outstanding graphic artist. Design is our business, and we hold ourselves to a very high standard. We know any campaign Lynton works on will not only hit the brief, but sparkle with the creative flair that keeps our clients coming back for more.

S I M O N E B E RT S C H I N G E RGraphic Designer

Simone’s passion for design has driven her to seek out mentors throughout Australia and America. She has worked in the industry for over 10 years, and has designed across multiple media products from Packaging design through to Reponsive Website design. Simone is able to easily adapt and think outside the box to any challenge that gets placed in front of her.

MEET OUR TEAM J O R DA N WA L K L E YWeb Developer

With a keen interest in new technologies, both cutting-edge hardware and emerging software, Jordan was drawn to web development. He has a keen eye for emerging trends and fresh design aesthetics. Jordan is consistently finding ways to develop his skills and refine his knowledge of development, and hopes to be an active part of the local web community.

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They are so easy to work with and really go above and beyond - I consider them part of the team

and look forward to working with them again in the future.

ANDREW THOMSON MARKETING MANAGER,

CUSTODIAN LAND

ONCE CLIENTS WORK WITH US, THEY CAN’T GET ENOUGH. THEY TELL US WE’RE HONEST, HARD-WORKING AND EASY TO DEAL WITH.

KEY TESTIMONIALS

iCreate produce powerful creative in line with brief, however, are

comfortable challenging direction if they feel there is a better way.

ANITA THOMPSONMARKETING MANAGER,

BROOKFIELD RESIDENTIAL PROPERTIES (QLD PROJECTS)

I feel so proud of this project.Please extend this thank you note to all your team. Congratulations

on an outstanding job.

MELISSA GARCIAMARKETING MANAGER,

CITY FERTILITY

I thought they were great and can recommend them 100%.

SAM PRICEOWNER,

TEMPLETON PROPERTY

409% increase in web

enquiry.

BLUEWATER BROOKFIELD RESIDENTIAL PROPERTIES

OUR OBJECTIVE WAS TO IMPROVE ON THE PREVIOUS AGENCY’S ADVERTISING STRATEGY AND COLLATERAL RESULTING IN HIGHER RATES OF ENQUIRY.

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OBJECTIVEiCreate won the Bluewater account by pitching against a number of competing agencies. Our objective was to improve on the previous agency’s advertising strategy and collateral resulting in higher rates of enquiry.

METHODiCreate worked with Bluewater’s marketing manager to produce a year of varied campaigns across all media channels. This included TV, direct

mail, upgraded signage, point of sale material, radio and print. Particular urgent focus was spent on improving digital assets, which were under achieving. We quickly developed a new website, and a series of landing pages targeting different target markets, housing products, and special campaigns.

EDM and PPC activity were directed at these.

All realestate.com.au advertising was also reviewed and refreshed.

RESULTS• After a year with iCreate, Bluewater’s

marketing manager reported significant increases in enquiry across all recorded metrics including a 409% increase in web enquiry.

• At the same time expenditure per enquiry reduced by 43%.

• In accordance with these improved metrics, Bluewater recorded much improved sales for the year.

CASE STUDY

BREEZE, LITTLE BAYBROOKFIELD RESIDENTIAL

OBJECTIVEAssist Brookfield with the sale of Breeze, Little Bay Apartment Project.

METHODiCreate came onboard this project within a few months of its launch to improve the online marketing assets.

iCreate complemented existing marketing with a digital campaign including a landing page, EDM, replacement website and PPC (PPC component

organised by Brookfield marketing across various providers such as realestate.com.au).

Both PPC advertising and the EDM to their database directed interested parties to the landing page.

The purpose of landing pages is to distill interested traffic into tangible prospects, that enter the sales team’s funnel.

*Behind the scenes this landing page integrates with Brookfield’s Salesforce, to assist the process.

RESULTS• This work resulted in 448 enquiries over

a 2 month period that helped sell out the 50 apartment project within a week of launch date.

• This was a great result and PPC was able to be cut with subsequent planned EDM’s to drive further enquiry also no longer necessary.

11.48 % conversion rate

448 enquires over 2 months

Project sold out within a week of launch

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CASE STUDY

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generalPORTFOLIO

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RETAIL ADVERTISING

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DELIVERABLES: NAME, BRAND DESIGN, PRINT, EDMS, WEBSITE, SOCIAL MEDIA

PORTSIDE WHARF SUNDAY MUSIC SESSIONS CAMPAIGN

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DELIVERABLES: BRAND DESIGN, BILLBOARDS, EDMS, SOCIAL MEDIA, WEBSITE

PORTSIDE WHARF MELBOURNE CUP CAMPAIGN

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DELIVERABLES: BRAND DESIGN, BILLBOARDS, EDMS, SOCIAL MEDIA, WEBSITE

PORTSIDE WHARF LOYALTY PASS RELAUNCH

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DELIVERABLES: MAGAZINE DESIGN

PORTSIDE WHARF INSIDE PORTSIDE MAGAZINE

INSIDEPORTSIDE

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DELIVERABLES: MAGAZINE DESIGN

PORTSIDE WHARF FESTIVE SEASON 2015

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RETAIL ADVERTISING

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DELIVERABLES: CAMPAIGN CREATION, PRESS, PRINT, ONLINE

WYNNUM PLAZA SCHOOL HOLIDAY CAMPAIGN

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DELIVERABLES: CAMPAIGN CREATION, PRESS, PRINT, ONLINE

WYNNUM PLAZA CHRISTMAS CAMPAIGN

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WYNNUM PLAZA MOTHER’S DAY CATALOGUE

DELIVERABLES: LOGO DESIGN + STATIONERY

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RETAIL ADVERTISING

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CAPALABA CENTRAL SCHOOL HOLIDAY CAMPAIGNS

DELIVERABLES: POSTER, FACEBOOK ADS, PRESS ADVERTISING

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CAPALABA CENTRAL WEBSITE

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CAPALABA CENTRAL EVENT CAMPAIGNS

DELIVERABLES: POSTER, FACEBOOK ADS, PRESS ADVERTISING, SIGNAGE

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HOSPITALITY FINANCING

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SILVERCHEF HOSPITALITY FINANCING CAMPAIGN

DELIVERABLES: LOGO DESIGN, STATIONERY, BROCHURE

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SILVERCHEF HOSPITALITY FINANCING CAMPAIGN

DELIVERABLES: BROCHURES, PULL UP BANNERS, POSTERS

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LEVEL 27 BARRISTERS

DELIVERABLES: FOLDER, FLYERS, STATIONERY

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DARREN JAMES INTERIORS

DELIVERABLES: LOGO DESIGN + STATIONERY

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MANLY HARBOUR VILLAGE

DELIVERABLES: LOGO DESIGN, STATIONERY, BROCHURE

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KATE CHERRY LAWYERS

DELIVERABLES: LOGO DESIGN + STATIONERY

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ALWAYS DANCE DANCE SCHOOL

DELIVERABLES: FLYERS, PRESS ADVERTISING

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AFFORDABLE HEARING

DELIVERABLES: STATIONERY, CARE PACKAGE CARDS

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THE STYLE GAME

DELIVERABLES: BUSINESS CARDS, LOGO