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Learn how to speak fluent “Marketing Automation” on different platforms by getting to know the terms associated with

Marketo, Pardot, HubSpot, Act-On and Eloqua.

CONTACTSLEADS PROSPECTS

RECORDS IN THE DATABASE

term #4

term #5

term #2

STATIC LISTLIST

A LIST OF RECORDS

WORKFLOWENGAGEMENTENGINE PROGRAM

A SEQUENCE OF EMAILS

term #6

DRIPPROGRAM

AUTOMATEDPROGRAM

term #7

A LIST OF RECORDS MEETING SPECIFIC CRITERIA

SMART LIST DYNAMIC LIST SEGMENT

THE MARKETING AUTOMATION INFORMATIONPRESENTED IN SALESFORCE

term #8

SALESINSIGHT

HUBSPOTINTELLIGENCE

ACT-ONACTIVITY HISTORY

ELOQUAENGAGE

PARDOTACTIVITIES

term #9

THE RATING OF EACH RECORDBASED ON THEIR FIT AND ENGAGEMENT

LEAD SCORE HUBSPOT SCORE SCOREGRADE & PROFILE

term #10

THE ACTIVITY HISTORYOF EACH RECORD IN THE DATABASE

ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES

term #12

term #13

term #14

CALENDAR

THE CALENDAR OF MARKETING ACTIVITIES

MARKETING CALENDAR

HELP AND TRAINING

COMMUNITY LABS HUBSPOTACADEMY

ACT-ONUNIVERSITY TOPLINERS

HOW TO SPEAK

term #3

“Marketing Automation”

Created by In collaboration with

visit uberflip.com & macromator.com

term #1

UNKNOWN WEBSITE VISITORS

ANONYMOUSLEAD

ANONYMOUSVISITOR

ANONYMOUSPROSPECT

UNKNOWNVISITORVISITORS

term #11

TRIGGER FOR AUTOMATED TASKS

TRIGGERS WORKFLOWSTARTING CONDITION

TRIGGEREMAILS

PROGRAMFEEDER

AUTOMATIONRULES

REPORTING AND ANALYTICS

ANALYTICS REPORTS INSIGHTS

THE PLACE WHERE YOU STORE FILES

DESIGN STUDIO CONTENTFILES

FILEMANAGER

FILESTORAGE

MEDIALIBRARY

A GROUP OF ASSETS ASSOCIATEDWITH A MARKETING ACTIVITY

CAMPAIGN PROGRAM