How to Speak Marketing Automation
Transcript of How to Speak Marketing Automation
LET’S GET STARTED
Learn how to speak fluent “Marketing Automation” on different platforms by getting to know the terms associated with
Marketo, Pardot, HubSpot, Act-On and Eloqua.
CONTACTSLEADS PROSPECTS
RECORDS IN THE DATABASE
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STATIC LISTLIST
A LIST OF RECORDS
WORKFLOWENGAGEMENTENGINE PROGRAM
A SEQUENCE OF EMAILS
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DRIPPROGRAM
AUTOMATEDPROGRAM
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A LIST OF RECORDS MEETING SPECIFIC CRITERIA
SMART LIST DYNAMIC LIST SEGMENT
THE MARKETING AUTOMATION INFORMATIONPRESENTED IN SALESFORCE
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SALESINSIGHT
HUBSPOTINTELLIGENCE
ACT-ONACTIVITY HISTORY
ELOQUAENGAGE
PARDOTACTIVITIES
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THE RATING OF EACH RECORDBASED ON THEIR FIT AND ENGAGEMENT
LEAD SCORE HUBSPOT SCORE SCOREGRADE & PROFILE
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THE ACTIVITY HISTORYOF EACH RECORD IN THE DATABASE
ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES
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CALENDAR
THE CALENDAR OF MARKETING ACTIVITIES
MARKETING CALENDAR
HELP AND TRAINING
COMMUNITY LABS HUBSPOTACADEMY
ACT-ONUNIVERSITY TOPLINERS
HOW TO SPEAK
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“Marketing Automation”
Created by In collaboration with
visit uberflip.com & macromator.com
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UNKNOWN WEBSITE VISITORS
ANONYMOUSLEAD
ANONYMOUSVISITOR
ANONYMOUSPROSPECT
UNKNOWNVISITORVISITORS
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TRIGGER FOR AUTOMATED TASKS
TRIGGERS WORKFLOWSTARTING CONDITION
TRIGGEREMAILS
PROGRAMFEEDER
AUTOMATIONRULES
REPORTING AND ANALYTICS
ANALYTICS REPORTS INSIGHTS
THE PLACE WHERE YOU STORE FILES
DESIGN STUDIO CONTENTFILES
FILEMANAGER
FILESTORAGE
MEDIALIBRARY
A GROUP OF ASSETS ASSOCIATEDWITH A MARKETING ACTIVITY
CAMPAIGN PROGRAM