PLANNING CONTENT
STEP 1
● More Facebook Fans?
● Higher brand awareness?
● New emails and leads?
● User-generated content?
● Product development crowdsourcing?
● More engaged and loyal Fans?
● Immediate sales?
● New product/ event awareness?
● Greater insight into your Fans’ likes?
● More traffic to your ecommerce store?
Start Planning out your content by setting goals
and objectives
Teens, single women, business professionals, sports enthusiasts.
Know your ideal customer to create specific contests just for them!
Know Your Target Market
Choose From:
SweepstakesPhoto Contests
Vote ContestGroup Offers
Photo Caption Contest
Choose The Right Type of Contest
SWEEPSTAKES
PHOTO CONTEST
REFERRAL PROMOTION
Choose a prize that’s related to your brand or business.
Consider giving away:
● Your gift card● A product you sell● Lifetime subscription
Determine Your Budget and Choose The
Appropriate Prize
How will they enter?● Do they need to Like
your Page to enter?
● Do they need to submit an email to enter?
● Do they need to answer a question, or submit a photo or video?
Choose The Contest Entry Method and
Guidelines
How long will your contest run?
● Is it seasonal?● Limited time
offer?● Quick
promotion?
Determine Your Contest Time
Frame
CREATING CONTESTS
STEP 2
Get a ton of engagement and attention! Click “like” on a:● Post● Photo● Video● Status update
Contest Ideas “Like to Win” Contest
Leave a comment under the post to
take part in the contest.
“What do you like most about our
products? Comment to win a
free ____”.
“Comment To Win” Contest
Massive engagement and interaction!
Like the post and leave a comment.
Like and Comment to Win
Let your followers
demonstrate their creativity
and sense of humor by
writing a great caption to a
photo.
Caption Contest
Easiest contest!Write an incomplete sentence and get your followers to complete it. BONUS TIP: Post Planner has a huge selection of fill-in-the-blanks in the Status Idea section of the app.
Fill-in-the-Blank Contest
Fans enter the contest by
submitting their best photo of your product or of any
other niche or business related
theme you choose.
Photo Contest
How it works:
● Ask your fans a question and wait for them to submit the correct answer.
● Randomly pick the winner(s).
Q&A Contest
Get your fans to participate PLUS get valuable feedback and ideas.
● Ask fans to help you choose a new logo
● Come up with a new name for a book
● Choose the best book cover
● Decide on your next blog topic
Crowdsource Contest
PROMOTING, MONITORING AND FOLLOWING UP
STEP 3
• Send out emails before the contest starts.
• Create a campaign hashtag.
• Blog about the contest.
• Use Post Planner to easily plan and schedule out promotional content for Facebook and Twitter.
Promote your Facebook Contest
• Update your content status.
• Cross promote the contest on Facebook, Twitter, Instagram, and any other form social media platform you’re active on.
• Run an Ad and get targeted with your audience.
Many Ways to Promote The Contest
Keep track of it, measure its success and tweak it to get better results.Performance Indicators:
● The number of participants● Likes● Shares● New emails● New Facebook fans● Sales of product
Monitor and Tweak Your Contest
Even if the contest is over, your job is not.
There is still more you can get out of the
contest by following up with
the contest participants.
Post-Contest and Follow-Up
Congratulate the winner on Facebook and
other networks by mentioning
them in a post.
Make them feel special!
Follow up by notifying the winner
and publicly congratulating him/her
● Write a blog post● Send out follow
up emails● Invite the
participants to your next contest
● Mention any new or special deals your business has
Other Ways to Follow Up
Simply Measured Case Studyof Post Planner Growth
How to Use Automation to Grow Your Facebook Page by 193%
http://bitly.com/fbgrowthplan
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