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SUPER SANTA Contest - by Golden Phoenix

About Watermelons

Watermelons is the only store in India which provides everything related to kids under

one roof, especially when it comes to kids interiors. Watermelons bridging the gaps by

providing high quality kids products at a reasonably affordable price. It is the first brand to

introduce hydraulic storage technique in Kids Beds in India. Another USP of Watermelons

is its wide range of Chalk Board and Glow Away paints that it offers.

Products it deals with: Furniture,

Floorings, Wall Decorations,

Furnishings, Bathroom Accessories,

Baby Essentials, Baby Security

Items, Prams / strollers, High Chairs,

Books, Stationery, Games/ toys,

Return Gifts and lots more…

Christmas Special by Watermelons

For Christmas special, Watermelons decided to organize a contest on one of the popular

social network FACEBOOK in which the winner will get a gift voucher worth Rs 2000/-.

The objectives to organize the contest were:

1. To increase social reach on Facebook.

2. To bring footfalls in the store by way of giving incentives to the Facebook fans.

3. Increase in audience engagement on the page.

SUPER SANTA contest by Golden Phoenix Keeping in view the above mentioned objectives, Golden Phoenix devised a SUPER

SANTA contest for Watermelons on Facebook. Below mentioned is the brief description of

the contest:

Super Santa Contest will be a 'Upload Picture’ based contest and will be conducted from

15 Dec, 2011 to 20 Dec, 2011. In this contest, users will be asked to Upload their KID

picture on the page. And the entry that will receive maximum Votes will be declared as the

winner.

Promoting SUPER SANTA Contest

Following Promotional methods will be used to promote the contest on Facebook

1. Facebook Advertisements based on contest details will be run

2. A contest creative will be put in Welcome Tab to introduce contest to our new users

3. Display Picture will be designed to let our current users know about ongoing contest

4. Creatives will made to share on the page wall

5. Frequency of updates will be increased to 3, to notify users to know about the

contest

6. Personal messages will be sent to the users who will comment or Like the post

during contest period

Post-Contest Results

1957 Likes came from On Page i.e. through Viral Reach

Reach: Number of unique people who have seen the post. Engaged Users: Number of unique people who have clicked the post. Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares. Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.

Po

st Wise P

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Reach: Number of unique people who have seen the post. Engaged Users: Number of unique people who have clicked the post. Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares. Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.

Po

st Wise P

erform

ance

Reach: Number of unique people who have seen the post. Engaged Users: Number of unique people who have clicked the post. Talking about this: Number of unique people who have created a story from page post. Stories are created when someone Likes, Comment or Shares. Virality: The percentage of people who have created a story from Page post out of total number of unique people who have seen it.

Super Santa Contest - Artworks

Welcome tab for Non Fans – Pre & Post Contest

Display Picture

Welcome tab for Fans – Pre Contest

Welcome tab for Fans – Post Contest

Super Santa Joke of the day – During Contest

Super Santa Contest – Participation Form

The participant were required to fill out the personal detail form in order to participate in the contest.

The participant was asked to submit the picture of his kid here.

Number of participations received - 47

Super Santa Contest - Promotions

Personal messages was sent to Facebook fans, who commented or Liked the page posts during contest period.

Super Santa Contest - Promotions

Facebook Advertisements – Lives in New Delhi/NCR, 22+ Years, Married

Page Posts to encourage voting

Super Santa Contest - Promotions

Wall Posts to promote

Super Santa Contest - Link Report

Report: Number of Clicks on the link to participate in the contest

Super Santa Contest – Top 9 Participations

Winner (won a gift voucher worth Rs 2000)

2nd Position (won a gift voucher worth Rs 1000)

Super Santa Contest – Achievements • Number of people talking about the page during contest period were 2270 • Viral Reach of the page during contest period was 22484 • Number of fans increased from 700 approx on 1st Dec to 2880 on 31st Dec • 1898 Likes came On Page (Likes came without advertisement, through Viral reach) while 190 came through Ads. • 6414 people viewed the page on 22nd Dec

• Number of Likes and Comments received on the winner declare post.

Thank You!

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