How to revitalize local economy through creative industries
A small town from the South of Italy can become an incubator for creative and cultural industries?
Where we live?
Ok, in Italy. But… where?
Greetings from Matera
History of our townFrom Neolithic…
(Neolithic village in Matera)
History of our town, part 2
…through Middle Age
(Crypt of the Original Sin, also known as the “Sistin Chapel” of Rupestrian Art)
History of our town, part 3
…to Modern Age
(The “Sassi”, ancient town of Matera, declared Unesco World Heritage in 1993)
Old economic paradigms for Matera
• State support for growth• State Funds for Southern Italy• Cathedral in the desert• Clientelism• European funds for Region Objective 1• Couch and sofa production
Old economic paradigms for Matera
State support for growth
Old economic paradigms for Matera
State funds for Southern Italy
Old economic paradigms for Matera
Cathedral in the desert
Old economic paradigms for Matera
Clientelism
Old economic paradigms for Matera
European funds for Region Objective 1
Old economic paradigms for Matera
Couch and sofa production
New economic paradigms for Matera
• New competences on local cultural heritage
• International festivals• Making movies• New visions for the town• Places where to host new
entrepreneurs
New economic paradigms for Matera
New competences on local cultural heritage
(Mimers, a group of local young creatives formed by ex couch designers)
New economic paradigms for Matera
International festivals
(Buskers and writers from all over the world)
New economic paradigms for Matera
Matera as a living stage for movies
(Actor Jim Caviezel and director Mel Gibson during a break of the production of the movie “The Passion of Christ”, made in Matera )
New economic paradigms for Matera
New visions for the town
(Matera is one of Italian candidate cities for European Cultural Capital for the year 2019)
New economic paradigms for Matera
Places where to host young entrepreneurs
(A moment of coworking in Casa Netural, house where young entrepreneurs – italians and foreigners- work for a new vision of Matera)
ДoвиђeњaPaolo Montemurro, materan hubber
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