How to revitalize local economy through creative industries

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How to revitalize local economy through creative industries A small town from the South of Italy can become an incubator for creative and cultural industries?

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Paolo Montemuro CRINSS 2012 Creative Industries Conference, Novi Sad, Serbia

Transcript of How to revitalize local economy through creative industries

Page 1: How to revitalize local economy through creative industries

How to revitalize local economy through creative industries

A small town from the South of Italy can become an incubator for creative and cultural industries?

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Where we live?

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Ok, in Italy. But… where?

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Greetings from Matera

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History of our townFrom Neolithic…

(Neolithic village in Matera)

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History of our town, part 2

…through Middle Age

(Crypt of the Original Sin, also known as the “Sistin Chapel” of Rupestrian Art)

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History of our town, part 3

…to Modern Age

(The “Sassi”, ancient town of Matera, declared Unesco World Heritage in 1993)

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Old economic paradigms for Matera

• State support for growth• State Funds for Southern Italy• Cathedral in the desert• Clientelism• European funds for Region Objective 1• Couch and sofa production

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Old economic paradigms for Matera

State support for growth

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Old economic paradigms for Matera

State funds for Southern Italy

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Old economic paradigms for Matera

Cathedral in the desert

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Old economic paradigms for Matera

Clientelism

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Old economic paradigms for Matera

European funds for Region Objective 1

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Old economic paradigms for Matera

Couch and sofa production

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New economic paradigms for Matera

• New competences on local cultural heritage

• International festivals• Making movies• New visions for the town• Places where to host new

entrepreneurs

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New economic paradigms for Matera

New competences on local cultural heritage

(Mimers, a group of local young creatives formed by ex couch designers)

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New economic paradigms for Matera

International festivals

(Buskers and writers from all over the world)

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New economic paradigms for Matera

Matera as a living stage for movies

(Actor Jim Caviezel and director Mel Gibson during a break of the production of the movie “The Passion of Christ”, made in Matera )

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New economic paradigms for Matera

New visions for the town

(Matera is one of Italian candidate cities for European Cultural Capital for the year 2019)

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New economic paradigms for Matera

Places where to host young entrepreneurs

(A moment of coworking in Casa Netural, house where young entrepreneurs – italians and foreigners- work for a new vision of Matera)

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ДoвиђeњaPaolo Montemurro, materan hubber