All Press is Good Press?
How to pick a PR firm and get results
Heidi ZakTHIRDLOVE
About me
■ Co-founder of ThirdLove
■ Raised $5.6 in January 2013NEA, Felicis, a16z, XG Ventures, Keith Rabois, Yuri Milner, Ben Ling
#hustlecon@heidizaks
ThirdLove
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Real women’s measurements
Sizing Technology front-end
SmartSpec™ product dev
Machine learningdatabase and back-end
@heidizaks
Press coverage
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“With the help of a proprietary algorithm, customers get bra size recommendations based on their measurements, and the company gets data points for its ever-increasing body of information about the female form. That storehouse of measurement data helps ThirdLove develop product specifications based on a variety of real bodies, rather than the fit models upon which the industry has long relied.”
W O M E N ‘ S W E A R D A I L Y
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Press coverage
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How to pick a PR firm and get results
How to pick a PR firm and get results
■ Jack-of-all trade PR firms do not exist
■ Back-channel reference is your most important weapon
■ Only ONE message for any big launch
■ Seed your product, trying is believing
#hustlecon@heidizaks
#hustlecon
TECH CONSUMER
FASHION
Jack-of-all trades PR firms do NOT exist
@heidizaks
#hustlecon
Back-channel reference = your most important weapon
@heidizaks
#hustlecon
Back-channel reference = your most important weapon
@heidizaks
#hustlecon
Back-channel reference = your most important weapon
@heidizaks
#hustlecon
Only ONE message for any big launch
ThirdLove’s Unique Technology Delivers Perfectly-Fitting Apparel to Mobile Users
2 MESSAGES: TECHNOLOGY & FIT
@heidizaks
#hustlecon@heidizaks
#hustlecon
Only ONE message for any big launch
ThirdLove Announces the Launch of a Revolutionary 24/7 Memory Foam T-Shirt Bra
1 MESSAGE: NEW BRA LAUNCH
@heidizaks
24/7 Bra Launch
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“It’s the most comfortable bra ever.”
“It’s got all the features of a high-end bra, but it’s only $64.”
“I’ve been living in it. It feels like heaven.”
“Provides women with a flawless, invisible fit for all-day wear!”
“I’m sold. Your t-shirt bra is perfection.”
“I forgot to take the bra off when I went to bed. The fit was perfect!”
@heidizaks
#hustlecon@heidizaks
Seed your product, trying is believing
#hustlecon
Seed your product, trying is believing
@heidizaks
thirdlove.com
HEIDI ZAKCO-FOUNDER
@heidizaks #hustlecon
#hustleconwww.hustlecon.com
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