Download - How Social Media and Participation Marketing are transforming Financial Services

@Visible_Banking

VisibleBanking.com

How Social Media and Participation Marketing

are Transforming Financial Services

by Christophe Langlois(London, 24th September 2014)

© Visible Media Ltd 2007-2014

Bonjour à tous! @Visible_Banking


So What is Social Media? @Visible_Banking


Build RELATIONSHIPS with your influencers, turn your customers into brand ADVOCATES, EMPOWER your employees.

Know Your Followers (KYF) @Visible_Banking


“KYF is to Social Media what KYC is to Compliance.”-Christophe Langlois

1. Focus on your customer

2. Provide a superb customer experience

3. Remove all the frictions

4. Be transparent and brave

5. Empower your customers

Invaluable customer social profile match

5 Ways to Drive Advocacy @Visible_Banking


1. BRAND PURPOSE

2. BUSINESS GOALS

3. RESEARCH & INSIGHTS

4. STRATEGY

5. EXECUTION & INTEGRATION


Social Media Strategy @Visible_Banking

6. RESULTS & OPTIMISATION


How much is this tweet worth?1. nothing, 2. £20.000, 3. pricelessHow much is this tweet worth?1. nothing, 2. £20.000, 3. priceless

The ROI of One Single Tweet @Visible_Banking

18 MONTHS LATER


@Visible_Banking


MERCI et à bientôt!