How Social Media and Participation Marketing are transforming Financial Services
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@Visible_Banking VisibleBanking.com How Social Media and Participation Marketing are Transforming Financial Services by Christophe Langlois (London, 24 th September 2014) © Visible Media Ltd 2007-2014
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The Age of Participation—The Financial Services Industry In just 10 years, social media has become ubiquitous. Nowadays everybody is expecting better customer experiences whatever the industry. In the next 18-24 months, every financial institution will start to embrace the age of participation in some capacity. Together, we’ll review some of the best practices from the worldwide financial services industry where banks, insurance and wealth management firms have started to improve brand health and drive customer advocacy by actively listening and engaging with their customers, helping them wherever they are, inviting them and their influencers to participate, and empowering their employees." Connect with Christophe Langlois: http://uk.linkedin.com/in/christophelanglois Follow Digital Doughnut events: www.digitaldoughnut.com/events
Transcript of How Social Media and Participation Marketing are transforming Financial Services
@Visible_Banking
VisibleBanking.com
How Social Media and Participation Marketing
are Transforming Financial Services
by Christophe Langlois(London, 24th September 2014)
© Visible Media Ltd 2007-2014
Bonjour à tous! @Visible_Banking
© Visible Media Ltd 2007-2014
© Visible Media Ltd 2007-2014
So What is Social Media? @Visible_Banking
© Visible Media Ltd 2007-2014
Build RELATIONSHIPS with your influencers, turn your customers into brand ADVOCATES, EMPOWER your employees.
Know Your Followers (KYF) @Visible_Banking
© Visible Media Ltd 2007-2014
“KYF is to Social Media what KYC is to Compliance.”-Christophe Langlois
1. Focus on your customer
2. Provide a superb customer experience
3. Remove all the frictions
4. Be transparent and brave
5. Empower your customers
Invaluable customer social profile match
5 Ways to Drive Advocacy @Visible_Banking
© Visible Media Ltd 2007-2014
1. BRAND PURPOSE
2. BUSINESS GOALS
3. RESEARCH & INSIGHTS
4. STRATEGY
5. EXECUTION & INTEGRATION
© Visible Media Ltd 2007-2014
Social Media Strategy @Visible_Banking
6. RESULTS & OPTIMISATION
© Visible Media Ltd 2007-2014
How much is this tweet worth?1. nothing, 2. £20.000, 3. pricelessHow much is this tweet worth?1. nothing, 2. £20.000, 3. priceless
The ROI of One Single Tweet @Visible_Banking
18 MONTHS LATER
© Visible Media Ltd 2007-2014
@Visible_Banking
© Visible Media Ltd 2007-2014
MERCI et à bientôt!
