Download - How gmail Tabbed Inbox and Categories Can Hurt Your SaaS Business... and what to do about it.

What are GMail Categories & Tabbed Inbox, Why You Should

Carea quick lesson presented by Lincoln Murphy

http://sixteenventures.com Copyright© 2013 Sixteen Ventures. All Rights Reserved

GMail Tabbed Inbox

http://sixteenventures.com



GMail Categories




Why you should care★Your customers won’t see your Transactional Messages★Your customers won’t get important messages from you★Your Free Trial users won’t get your follow-up messages★Your potential customers won’t see your marketing messages★A fantastic and useful channel of communication with your customers could be negatively affected★This is affecting - right now - people who actually want to get emails from vendors, marketers,.... and maybe even you.★This is occuring without their explicit permission (or at least action)




What Should YOU Do?

★All the regular things that ensure (help) email delivery.★From the very beginning, start a conversation that will get them to respond so that - regardless what they use for email, you have a relationship with them★Don’t blast unwanted, ego-centric garbage that no-one wants; always add-value!★After every action where you’ve collected their email address, provide very specific instructions on how to ensure your messages get to where they see them



http://sixteenventures.com/saas-email-marketing

http://sixteenventures.com/saas-email-marketing


Get Data-Driven...



https://gist.github.com/lincolnmurphy/6066175

https://gist.github.com/lincolnmurphy/6066175


What Should YOU Do?★Send a personal email to your users, one-by-one, so there’s no autoresponder or bulk mail markers and get them to turn off the settings in GMail★Popup a message / video for everyone on next login that says “If you use GMail...”★Popup a message / video for anyone that has a GMail account★Use your imagination...




What Should Your Customers Do?

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What Should Your Customers Do?

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Thank You!

Lincoln MurphySixteen Ventures

[email protected]://sixteenventures.com

@lincolnmurphy

mailto:[email protected]

mailto:[email protected]

