How gmail Tabbed Inbox and Categories Can Hurt Your SaaS Business... and what to do about it.
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Transcript of How gmail Tabbed Inbox and Categories Can Hurt Your SaaS Business... and what to do about it.
What are GMail Categories & Tabbed Inbox, Why You Should
Carea quick lesson presented by Lincoln Murphy
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GMail Tabbed Inbox
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GMail Categories
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Why you should care★Your customers won’t see your Transactional Messages★Your customers won’t get important messages from you★Your Free Trial users won’t get your follow-up messages★Your potential customers won’t see your marketing messages★A fantastic and useful channel of communication with your customers could be negatively affected★This is affecting - right now - people who actually want to get emails from vendors, marketers,.... and maybe even you.★This is occuring without their explicit permission (or at least action)
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What Should YOU Do?
★All the regular things that ensure (help) email delivery.★From the very beginning, start a conversation that will get them to respond so that - regardless what they use for email, you have a relationship with them★Don’t blast unwanted, ego-centric garbage that no-one wants; always add-value!★After every action where you’ve collected their email address, provide very specific instructions on how to ensure your messages get to where they see them
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Get Data-Driven...
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What Should YOU Do?★Send a personal email to your users, one-by-one, so there’s no autoresponder or bulk mail markers and get them to turn off the settings in GMail★Popup a message / video for everyone on next login that says “If you use GMail...”★Popup a message / video for anyone that has a GMail account★Use your imagination...
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What Should Your Customers Do?
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What Should Your Customers Do?
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