35% Coupons and Specials

49% Restaurants Online

33% Restaurant Reviews

42% Menus

16% Reservations

30% 27% 27%

16%

Don’t Have to Wait, It’s Ready

Access to NutritionalInformation

Can Easily Reorder My Favorite/Customized meal

Can Prepay witha Credit Card

Easy to OrderOrder Accuracy

Don’t Have to Talk to Anyone

Free Wifi Reserved Parking for Online ordering

Text Notifications for Reservations

Digital Menu Boards

Charging Stations

Ordering From a Digital Device at Your Table

Scanned a QR Code in a Restaurant

Follow a Restaurant on Social Media

Share Their Experience on Social Media

StronglyAgree

SomewhatAgree

Neither SomewhatDisagree

StronglyDisagree

Food Topics People Search For Online

18%

71% 68%68% 56%61% 54% 34%

DIGITAL AMENITIES THAT ARE

APPEALING TO CONSUMERS.

Digital Coupons or Offers

59% 51% 50% 45%

38%39%43%

37%of parents ordered

online in the past year

of Millennials ordered online in the past year 35%

45%of consumers

will order online next year

26%of consumersordered online in the past year

Digital OrderingKiosks

34%

14% 14% 6%

NEARLY HALF OF AMERICAN CONSUMERS EMBRACE TECHNOLOGY

TO HELP WITH FOOD DECISIONS.

HOW DIGITAL IS INFLUENCINGCONSUMER DINING DECISIONS

Online Food Ordering

Benefits of Ordering Food Online

Infographic created by: DOWNLOAD OUR LATEST WHITE PAPER TODAY

All data sourced from “Feeding a Digital World,” Sullivan Higdon & Sink FoodThink, 2014. The study was built on research from nearly 2,004 U.S. Consumers.

BEFORE DINING OUT

DURINGTHEIR MEAL

AFTER DINING OUT