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How Digital Is Influencing Consumer Dining Decisions
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35% Coupons and Specials 49% Restaurants Online 33% Restaurant Reviews 42% Menus 16% Reservations 30% 27% 27% 16% Don’t Have to Wait, It’s Ready Access to Nutritional Information Can Easily Reorder My Favorite/Customized meal Can Prepay with a Credit Card Easy to Order Order Accuracy Don’t Have to Talk to Anyone Free Wifi Reserved Parking for Online ordering Text Notifications for Reservations Digital Menu Boards Charging Stations Ordering From a Digital Device at Your Table Scanned a QR Code in a Restaurant Follow a Restaurant on Social Media Share Their Experience on Social Media Strongly Agree Somewhat Agree Neither Somewhat Disagree Strongly Disagree Food Topics People Search For Online 18% 71% 68% 68% 56% 61% 54% 34% DIGITAL AMENITIES THAT ARE APPEALING TO CONSUMERS. Digital Coupons or Offers 59% 51% 50% 45% 38% 39% 43% 37% of parents ordered online in the past year of Millennials ordered online in the past year 35% 45% of consumers will order online next year 26% of consumers ordered online in the past year Digital Ordering Kiosks 34% 14% 14% 6% NEARLY HALF OF AMERICAN CONSUMERS EMBRACE TECHNOLOGY TO HELP WITH FOOD DECISIONS. HOW DIGITAL IS INFLUENCING CONSUMER DINING DECISIONS Online Food Ordering Benefits of Ordering Food Online Infographic created by: DOWNLOAD OUR LATEST WHITE PAPER TODAY All data sourced from “Feeding a Digital World,” Sullivan Higdon & Sink FoodThink, 2014. The study was built on research from nearly 2,004 U.S. Consumers. BEFORE DINING OUT DURING THEIR MEAL AFTER DINING OUT
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Transcript of How Digital Is Influencing Consumer Dining Decisions
35% Coupons and Specials
49% Restaurants Online
33% Restaurant Reviews
42% Menus
16% Reservations
30% 27% 27%
16%
Don’t Have to Wait, It’s Ready
Access to NutritionalInformation
Can Easily Reorder My Favorite/Customized meal
Can Prepay witha Credit Card
Easy to OrderOrder Accuracy
Don’t Have to Talk to Anyone
Free Wifi Reserved Parking for Online ordering
Text Notifications for Reservations
Digital Menu Boards
Charging Stations
Ordering From a Digital Device at Your Table
Scanned a QR Code in a Restaurant
Follow a Restaurant on Social Media
Share Their Experience on Social Media
StronglyAgree
SomewhatAgree
Neither SomewhatDisagree
StronglyDisagree
Food Topics People Search For Online
18%
71% 68%68% 56%61% 54% 34%
DIGITAL AMENITIES THAT ARE
APPEALING TO CONSUMERS.
Digital Coupons or Offers
59% 51% 50% 45%
38%39%43%
37%of parents ordered
online in the past year
of Millennials ordered online in the past year 35%
45%of consumers
will order online next year
26%of consumersordered online in the past year
Digital OrderingKiosks
34%
14% 14% 6%
NEARLY HALF OF AMERICAN CONSUMERS EMBRACE TECHNOLOGY
TO HELP WITH FOOD DECISIONS.
HOW DIGITAL IS INFLUENCINGCONSUMER DINING DECISIONS
Online Food Ordering
Benefits of Ordering Food Online
Infographic created by: DOWNLOAD OUR LATEST WHITE PAPER TODAY
All data sourced from “Feeding a Digital World,” Sullivan Higdon & Sink FoodThink, 2014. The study was built on research from nearly 2,004 U.S. Consumers.
BEFORE DINING OUT
DURINGTHEIR MEAL
AFTER DINING OUT
