1. Case StudyHow a Publisher Increased Subscriber Base by 23%
byUpdating their Database The ClientThe Client The client is a
publisher based in New York, well known for publishing one of the
top-selling and popular fashion magazines in North
America.Publisher from New York ChallengesIndustry The client was
coming up with a special edition of the magazine on the occasion of
their anniversary. The objective was to connect with all
thePublishing old subscribers and strengthen the current subscriber
base. However, the contact database was not updated. Most of the
contact details were outdated. Many subscribers had moved home and
latestTestimonialmailing addresses were not available. The
publisher wanted to get an updated database with active and fresh
contact details.We were completely clueless on howwe can update our
subscriber Due to B2Bdatapartners excellent track record and
customized datadatabase in so little time.solutions, the client
wanted to associate with us, a team of experiencedB2Bdatapartners
helped us not only data professionals.to get a solid database, but
also gaveus a strong base for our marketinginitiatives. Our special
edition was a Solutionhit among our target readers. We arenow able
to confidently compete with B2Bdatapartners assigned a team of data
specialists to take up thisour competitors project. After an
in-depth study of the requirement, the following tasks were
outlined and executed:Dylan RichardMarketing Director$ 70453 old
subscriber records had to be cleansed to remove dead,repeated and
wrong records$ The same database had to be matched with our master
databaseand new, fresh and active contact records had to be added$
The updated database had to be segmented as per various
criterialike geography, age group, gender, etc
ChallengesContactB2Bdatapartners successfully completed the above
given tasks within 4B2Bdatapartnersweeks time. They also helped the
client to roll out the first personalized email campaign to spread
the news through its proprietary software.www.b2bdatapartners.com
800-382-4081The special magazine edition received tremendous
response and [email protected] was nominated for a
prestigious award. Updated database provided extended reach and
increased the subscriber base by 23%.www.b2bdatapartners.com
800-382-4081 [email protected]
