How A Publisher Increased His Subscriber Base By 23%
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The Client Challenges Solution Challenges B2Bdatapartners successfully completed the above given tasks within 4 weeks time. They also helped the client to roll out the first personalized email campaign to spread the news through its proprietary software. The special magazine edition received tremendous response and also was nominated for a prestigious award. Updated database provided extended reach and increased the subscriber base by 23%. The client is a publisher based in New York, well known for publishing one of the top-selling and popular fashion magazines in North America. The client was coming up with a special edition of the magazine on the occasion of their anniversary. The objective was to connect with all the old subscribers and strengthen the current subscriber base. However, the contact database was not updated. Most of the contact details were outdated. Many subscribers had moved home and latest mailing addresses were not available. The publisher wanted to get an updated database with active and fresh contact details. Due to B2Bdatapartners’ excellent track record and customized data solutions, the client wanted to associate with us, a team of experienced data professionals. B2Bdatapartners assigned a team of data specialists to take up this project. After an in-depth study of the requirement, the following tasks were outlined and executed: $ 70453 old subscriber records had to be cleansed to remove dead, repeated and wrong records $ The same database had to be matched with our master database and new, fresh and active contact records had to be added $ The updated database had to be segmented as per various criteria like geography, age group, gender, etc The Client Industry Testimonial Publisher from New York Publishing Marketing Director “We were completely clueless on how we can update our subscriber database in so little time. B2Bdatapartners helped us not only to get a solid database, but also gave us a strong base for our marketing initiatives. Our special edition was a hit among our target readers. We are now able to confidently compete with our competitors” Dylan Richard Case Study www.b2bdatapartners.com 800-382-4081 [email protected] How a Publisher Increased Subscriber Base by 23% by Updating their Database Contact B2Bdatapartners www.b2bdatapartners.com 800-382-4081 [email protected]
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B2B datapartners assisted a publishing company from New York update their subscriber database and helped their special edition become a success among the readers.
Transcript of How A Publisher Increased His Subscriber Base By 23%
- 1. Case StudyHow a Publisher Increased Subscriber Base by 23% byUpdating their Database The ClientThe Client The client is a publisher based in New York, well known for publishing one of the top-selling and popular fashion magazines in North America.Publisher from New York ChallengesIndustry The client was coming up with a special edition of the magazine on the occasion of their anniversary. The objective was to connect with all thePublishing old subscribers and strengthen the current subscriber base. However, the contact database was not updated. Most of the contact details were outdated. Many subscribers had moved home and latestTestimonialmailing addresses were not available. The publisher wanted to get an updated database with active and fresh contact details.We were completely clueless on howwe can update our subscriber Due to B2Bdatapartners excellent track record and customized datadatabase in so little time.solutions, the client wanted to associate with us, a team of experiencedB2Bdatapartners helped us not only data professionals.to get a solid database, but also gaveus a strong base for our marketinginitiatives. Our special edition was a Solutionhit among our target readers. We arenow able to confidently compete with B2Bdatapartners assigned a team of data specialists to take up thisour competitors project. After an in-depth study of the requirement, the following tasks were outlined and executed:Dylan RichardMarketing Director$ 70453 old subscriber records had to be cleansed to remove dead,repeated and wrong records$ The same database had to be matched with our master databaseand new, fresh and active contact records had to be added$ The updated database had to be segmented as per various criterialike geography, age group, gender, etc ChallengesContactB2Bdatapartners successfully completed the above given tasks within 4B2Bdatapartnersweeks time. They also helped the client to roll out the first personalized email campaign to spread the news through its proprietary software.www.b2bdatapartners.com 800-382-4081The special magazine edition received tremendous response and [email protected] was nominated for a prestigious award. Updated database provided extended reach and increased the subscriber base by 23%.www.b2bdatapartners.com 800-382-4081 [email protected]
