Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
HOSPITALITY
THECHNOLOGY
Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
Table of Contents
INTRODUCTION .......................................................................................................................... 1
LITERATURE ................................................................................................................................ 1
Customers .................................................................................................................................... 1
Operatives................................................................................... Error! Bookmark not defined.
Management ................................................................................................................................ 2
Head office .................................................................................................................................. 3
Productivity and profitability ...................................................................................................... 4
Power in the workplace .............................................................. Error! Bookmark not defined.
Management styles & corporate cultures .................................................................................... 4
Informative and automating ........................................................................................................ 5
Visibility theory........................................................................................................................... 6
METHODOLOGY ........................................................................ Error! Bookmark not defined.
Finances ...................................................................................... Error! Bookmark not defined.
FINDINGS ..................................................................................... Error! Bookmark not defined.
CONCLUSIONS............................................................................................................................. 9
Email: [email protected] Phone: ( +44 ) 203 3555 345 Website: http://www.instantassignmenthelp.com/
List of tables
Table 1: Estimated earnings prior to adoption of technology ...........................................................
Table 2: Estimated earnings after the adoption of technology ....................................................... 7
Table 3: Calculation of estimated breakeven levels ....................................................................... 8
1 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
INTRODUCTION
Hospitality industry is the large filed of categories that include restaurants, transportation,
lodging etc. within the service industry. Technologies play a great role in the success of
hospitality industry. With the use of technology hotels and restaurants are improving their
services and getting the attention of customers. This report has been prepared to analyze the role
of technology in Inamo restaurant. It was created by pair of graduates of Oxford University who
are irritated from the poor services of restaurants and the attention of waiters when dinning out.
It was opened in September 2008 in Soho and has the interactive ordering system which is the
key feature of restaurant. Inamo is a pan-Asian restaurant and bar in Soho Virtual menus that are
projected into the tables of customers. They can place their order from table to the kitchen and
can watch it all being prepared on ‘chef cam’.
LITERATURE
Customers
In the present era, customers are educated and aware about the advantages and
disadvantages of product. The taste of customers are changing very fast so organization produce
product in small unit. Customers are looking for unique quality product at reasonable prices so
use of technology in service industry is very important. Inamo uses advance technology in order
to gain the attention of people (Andrews, 2007). Many customers come to restaurant out of
curiosity because of wonderful Pan Asian cuisine. Atmosphere of restaurant is lively and in
addition to engaging tables, the interiors also have translucent stars patters on the wall.
It provides proper description about the dish which helps customers in selection of food.
Restaurant eliminates the interaction time between customers and staff through computer screens
set into the tables and projected by giants (Barron, 2008). Hotel gives the good time for people
over good food and drinks and keeps them truly engaged. It renders complete control on dining
experience to its customers as they can select dishes, choose its virtual tablecloth, watch the
chefs on ‘chef cam’ play games etc. Virtual tables allow customers to order taxis, browse
2 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
interactive Tube maps and even play battleships. Use of new technology help restaurant to
provide customer satisfaction that would result in repeat purchase and customer loyalty.
This is Sample Assignment, for
complete Assignment kindly
contact at
[email protected] Management
Management is very important element in every business organization, without it no
organization can get success. It is the planning, organizing, leading, staffing, directing and
controlling a company for accomplishment of objectives (Barrows and Powers, 2008). In the
hospitality industry, the managers have the authority to control operations, working life of people
in the organization. Management involve in the supervision of staff and coordination of activities
in an organization for achievement of objectives. . The management of Inamo gathers the
feedback from customers and takes corrective actions if necessary to provide customer
satisfaction. They control the finance of restaurant and manage the workforce. It provides
adequate training to its staff and conduct meeting for them so that they can learn new things and
perform their duties effectively (O’Connor, 2004).
3 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
They secure important information and control the operation of the restaurant. Management uses
the advance technology that reduces interaction time and provides customer satisfaction. It
controls the progress against the standard which is based on the feedback of customers at
restaurant. Management has the authority to direct the work of staff and establish relationship
among employees so that they perform their duties effectively. The training of staff is focused in
order to have utilization of technology in proper manner and can provide guidance to its
customers about the use of computer screen interactive technology so that they can easily give
order (Ross, 1992). It uses advance technology for communication among staff in order to reduce
the time and efforts for communication. Technology provides several benefits to the
management of restaurant and increase customers’ attention
Head office
Management of all departments is very important in hospitality industry. The head office
of Inamo restaurant manages and integrates the work of all departments. It introduces the
interactive table system which allows customers to order food from their table and their order is
directly send to chef. Introduction of this technology reduce the time of interaction and also cut
down the cost of staff as it require less staff due to this technology (Brotherton, 2012). Head
office conduct training program for human resource so that they can develop their skills and
capabilities and effectively manage the work in restaurant. Management of human resource is
very important as it provides customer satisfaction and increase their loyalty and commitment
towards Inamo.
Head office of restaurant highly invests on the technology in order to gain the attention of
people as most of the customers have curiosity towards the infrastructure of cooperation. It uses
technology to remove communication barrier and develop effective two way communication
among customers and management of restaurant (Muller, 2010). Head office of Inoma manages
the finance, production, human resource department, and knowledge management system and
update technology in order to increase profits.
4 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
Productivity and profitability
The productivity of Inoma with the use of new technology is growing very fast and
increase profitability. Use of this technology increases the number of customers. It updates its
menu list timely so that people can enjoy the variety of food and also display the pictures of
dishes on table so that customers can easily order food and it highly attract customers. Its staff
demonstrate the customers about how to order food through tables projected navigation, this
provide comfort and satisfaction to its customers which help to gain customer loyalty. Restaurant
provide several games to people such as Battleship, live video of kitchen and other entertainment
facilities so that people not bored and enjoy while the food come. It provides attractive services
to its customers that increase its productivity and profitability (Rayner, 2010).
This is Sample Assignment, for
complete Assignment kindly
contact at
Management styles & corporate cultures
Management style is the overall method of leadership used by managers. Managers have
to handle various responsibilities and situations that depends on style of management how it
would handle those situations. Inoma restaurant uses participative management style in which
employees directly participate in the managing process of themselves (Mei, Dean and White,
5 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
1999). This style of management helps in successful accomplishment of task. In it manager
delegating the task to employees that give sense of responsibilities to them. Top management
delegate task and responsibilities in details with employees possessing the proper skills.
Restaurant gives reward as feedback and recognizes the efforts of employees so that they feel
motivated.
Every company have unique set of values, beliefs that drives their culture and a
successful company build healthy and strong culture that help in the success of organization. The
corporate culture of Inamo restaurant focuses towards its human resource and has integrality,
courage and commitment in its culture (Tanke, 2001). It treats its employees fairly and respects
everyone so that they feel satisfied. Restaurant has diversity of culture, ideas, perspectives and
honor heritage and uniqueness of each other. Inamo have the passion to introduce innovation in
its services and ever have higher standards. It provides training and learning facilities to its staff
that encourage them for higher work and improved performance.
Informative and automating
Use of technology in day to day activities to improve them within the organization is
known as informative. Information system can be used for automating the business functions that
enables the organization in executing the specific task more frequently and accurately and help to
reduce the cost of function (Kwon, Bae and Blum, 2013). Inamo restaurant uses technology in its
daily operation that cut down the cost of staff and improves the accuracy of functions. When
customer comes into the restaurant waiters greet them and after that they appear when serving
the food. It uses the interactive system in which customer order food by computer touch screen
which is on their table and order directly send to chef and on the screen the picture of dishes is
display that help customers in selection of food. Customers can also see how the work is going
on in kitchen on their table. Technology used by restaurant helps to reduce the interaction time
among customers and employees and provide accuracy and faster services (Buswell, 2013).
Customer pay bills through their table that remove the problem of theft and develop effective
management. Use of automated system improve the activities and work in restaurant and attract
customers. Technology helps in effective management of activities and workforce in company.
6 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
Visibility theory
To make everything visible in the organization whether it is people, what they doing, how
they are doing etc. is very important. Inamo restaurant in London make everything visible for its
customers to provide satisfaction to them (Ojo, 2013). It uses the advance technology that make
all the system automatic start from booking of table to the payment of bill. Customers can see the
pictures of dishes that are displayed on table so that they can easily choose food and also can see
how chef is preparing as live video of kitchen is show on their table. People can book their seat
through online so all the system of the restaurant is automatic and have full visibility in their
work that attract customers and increase their customer satisfaction and loyalty (Eckmann,
2012).
This is Sample Assignment, for
complete Assignment kindly
contact at
The above table shows the Earnings before Interest and tax of restaurant prior to the installation
of technology.
Case 2: Revenue and Income generated after the installation of technology
7 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
The improvement in the company’s income due to installation of technology can be judged
by the following scenario. The calculations over here are based on certain assumptions such as:
The technology installation will result in increase in the no. of customers by 60% i.e. total
no. of customers reaching the restaurant will be 80.
It will lead to reduction in staff by 5 people thus saving the cost.
The one time installation cost and maintenance charges annually will be incurred for the
company.
Since the company will serve 80 customers in a day and it is assumed that an application
can serve 10 customers so total of 8 applications needs to be installed.
The variable cost and other expenditure of the company will increase due to increase in
the customer base.
Table 1: Estimated earnings after the adoption of technology No. of customers 80
Earning per customer £30 Total Revenue £2400 per day
No. of employees 10 Charges per employee £10 per day
Total salary cost £100 per day Daily earnings £2300
Annual earnings £839500 Installation cost (25000*8) £200000
Maintenance charge £5000 Fixed cost £150000
Variable cost £100000 Miscellaneous expenditure £50000
Total cost £500000 EBIT £339500
The above analysis shows that there is an increase in the earnings by approximately 30%
due to installation of technology. It also leads to reduction in staff and increase in the customer
base for the company maximizing the opportunities for growth (Stomierowski and Lorette,
2011).
8 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
Break Even analysis
The analysis below evaluates the breakeven levels to be met by the company after the
installation of technology. The analysis specifically evaluates the technology henceforth the cost
involved due to installation and additional revenue generated will be taken into consideration.
Table 2: Calculation of estimated breakeven levels
Fixed Cost £355000
Price per unit £30 Variable cost per unit £4.67
Breakeven point (No. of customers) 14015.00197 customers Breakeven point (No. of days) 175.19 days
The above table has shown the calculation of breakeven point based on the following formula
(Cafferky, 2010):
The evaluation brings forth the fact that restaurant will incur installation cost and other
fixed cost for adopting new technology of £355000/-. This cost plus the variable cost of the
company can be met if total of 14016 customers will be served. Hence, the restaurant will be
able to cover total cost and achieve breakeven levels within approximately 176 days.
This is Sample Assignment, for
complete Assignment kindly
contact at
Website: http://www.instantassignmenthelp.com/
9 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
CONCLUSIONS
Hospitality being one of the most growing sectors within an economy demands the
introduction of new methodologies and technology. The increasing rationality among consumer,
more competition in the market and various other factor drives the need to introduce new
technology within a business environment (Lebihan, 2012). The study analyzed the case of
Inamo Restaurant in which merely adoption of new technology resulted in high profitability and
increased efficiency of the firm. The implementation of the technology not only caters to the
demand of the customers but also leads to achieve efficiency in the working of the company. It
also helps company to have a competitive advantage in the current world of competition. It help
restaurant to increase its market share through new technology and increase customer
satisfaction. Henceforth, one can conclude that bringing new technology involves lot of efforts
on the part of management but results in lucrative growth opportunities.
10 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
REFRENCES
Books & Journals
Andrews, 2007. Introduction To Tourism And Hospitality Industry. Tata McGraw-Hill Education.
Banerjee, B., 2006. Cost Accounting: Theory and Practice. PHI Learning Pvt. Ltd.
Barron, P., 2008. Education and talent management: implications for the hospitality industry. International Journal of Contemporary Hospitality Management, 20(7), pp.730 – 742.
Barrows, W. C. and Powers, T., 2008. Introduction to Management in the Hospitality Industry, Study Guide. John Wiley & Sons.
Brotherton, B., 2012. International Hospitality Industry. Routledge.
This is Sample Assignment, for
complete Assignment kindly
contact at
11 Email: [email protected] Phone: ( +44 ) 203 3555 345
Website: http://www.instantassignmenthelp.com/
Bibliography
<http://www.inamo-restaurant.com/your-inamo.php>
<http://www.e-table-interactive.com/>
<http://www.squaremeal.co.uk/restaurants/london/view/101237/Inamo?gclid=CJDd0aTl_LsCFc
0l4god8hgALg>
< http://www.timeout.com/london/restaurants/inamo>
<http://blacksheep.uk.com/project/inamo>
Top Related