Hospitality Technology Assignment Sample

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HOSPITALITY

THECHNOLOGY

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Table of Contents

INTRODUCTION .......................................................................................................................... 1

LITERATURE ................................................................................................................................ 1

Customers .................................................................................................................................... 1

Operatives................................................................................... Error! Bookmark not defined.

Management ................................................................................................................................ 2

Head office .................................................................................................................................. 3

Productivity and profitability ...................................................................................................... 4

Power in the workplace .............................................................. Error! Bookmark not defined.

Management styles & corporate cultures .................................................................................... 4

Informative and automating ........................................................................................................ 5

Visibility theory........................................................................................................................... 6

METHODOLOGY ........................................................................ Error! Bookmark not defined.

Finances ...................................................................................... Error! Bookmark not defined.

FINDINGS ..................................................................................... Error! Bookmark not defined.

CONCLUSIONS............................................................................................................................. 9


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List of tables

Table 1: Estimated earnings prior to adoption of technology ...........................................................

Table 2: Estimated earnings after the adoption of technology ....................................................... 7

Table 3: Calculation of estimated breakeven levels ....................................................................... 8


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INTRODUCTION

Hospitality industry is the large filed of categories that include restaurants, transportation,

lodging etc. within the service industry. Technologies play a great role in the success of

hospitality industry. With the use of technology hotels and restaurants are improving their

services and getting the attention of customers. This report has been prepared to analyze the role

of technology in Inamo restaurant. It was created by pair of graduates of Oxford University who

are irritated from the poor services of restaurants and the attention of waiters when dinning out.

It was opened in September 2008 in Soho and has the interactive ordering system which is the

key feature of restaurant. Inamo is a pan-Asian restaurant and bar in Soho Virtual menus that are

projected into the tables of customers. They can place their order from table to the kitchen and

can watch it all being prepared on ‘chef cam’.

LITERATURE

Customers

In the present era, customers are educated and aware about the advantages and

disadvantages of product. The taste of customers are changing very fast so organization produce

product in small unit. Customers are looking for unique quality product at reasonable prices so

use of technology in service industry is very important. Inamo uses advance technology in order

to gain the attention of people (Andrews, 2007). Many customers come to restaurant out of

curiosity because of wonderful Pan Asian cuisine. Atmosphere of restaurant is lively and in

addition to engaging tables, the interiors also have translucent stars patters on the wall.

It provides proper description about the dish which helps customers in selection of food.

Restaurant eliminates the interaction time between customers and staff through computer screens

set into the tables and projected by giants (Barron, 2008). Hotel gives the good time for people

over good food and drinks and keeps them truly engaged. It renders complete control on dining

experience to its customers as they can select dishes, choose its virtual tablecloth, watch the

chefs on ‘chef cam’ play games etc. Virtual tables allow customers to order taxis, browse




interactive Tube maps and even play battleships. Use of new technology help restaurant to

provide customer satisfaction that would result in repeat purchase and customer loyalty.

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[email protected] Management

Management is very important element in every business organization, without it no

organization can get success. It is the planning, organizing, leading, staffing, directing and

controlling a company for accomplishment of objectives (Barrows and Powers, 2008). In the

hospitality industry, the managers have the authority to control operations, working life of people

in the organization. Management involve in the supervision of staff and coordination of activities

in an organization for achievement of objectives. . The management of Inamo gathers the

feedback from customers and takes corrective actions if necessary to provide customer

satisfaction. They control the finance of restaurant and manage the workforce. It provides

adequate training to its staff and conduct meeting for them so that they can learn new things and

perform their duties effectively (O’Connor, 2004).




They secure important information and control the operation of the restaurant. Management uses

the advance technology that reduces interaction time and provides customer satisfaction. It

controls the progress against the standard which is based on the feedback of customers at

restaurant. Management has the authority to direct the work of staff and establish relationship

among employees so that they perform their duties effectively. The training of staff is focused in

order to have utilization of technology in proper manner and can provide guidance to its

customers about the use of computer screen interactive technology so that they can easily give

order (Ross, 1992). It uses advance technology for communication among staff in order to reduce

the time and efforts for communication. Technology provides several benefits to the

management of restaurant and increase customers’ attention

Head office

Management of all departments is very important in hospitality industry. The head office

of Inamo restaurant manages and integrates the work of all departments. It introduces the

interactive table system which allows customers to order food from their table and their order is

directly send to chef. Introduction of this technology reduce the time of interaction and also cut

down the cost of staff as it require less staff due to this technology (Brotherton, 2012). Head

office conduct training program for human resource so that they can develop their skills and

capabilities and effectively manage the work in restaurant. Management of human resource is

very important as it provides customer satisfaction and increase their loyalty and commitment

towards Inamo.

Head office of restaurant highly invests on the technology in order to gain the attention of

people as most of the customers have curiosity towards the infrastructure of cooperation. It uses

technology to remove communication barrier and develop effective two way communication

among customers and management of restaurant (Muller, 2010). Head office of Inoma manages

the finance, production, human resource department, and knowledge management system and

update technology in order to increase profits.




Productivity and profitability

The productivity of Inoma with the use of new technology is growing very fast and

increase profitability. Use of this technology increases the number of customers. It updates its

menu list timely so that people can enjoy the variety of food and also display the pictures of

dishes on table so that customers can easily order food and it highly attract customers. Its staff

demonstrate the customers about how to order food through tables projected navigation, this

provide comfort and satisfaction to its customers which help to gain customer loyalty. Restaurant

provide several games to people such as Battleship, live video of kitchen and other entertainment

facilities so that people not bored and enjoy while the food come. It provides attractive services

to its customers that increase its productivity and profitability (Rayner, 2010).



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Management styles & corporate cultures

Management style is the overall method of leadership used by managers. Managers have

to handle various responsibilities and situations that depends on style of management how it

would handle those situations. Inoma restaurant uses participative management style in which

employees directly participate in the managing process of themselves (Mei, Dean and White,




1999). This style of management helps in successful accomplishment of task. In it manager

delegating the task to employees that give sense of responsibilities to them. Top management

delegate task and responsibilities in details with employees possessing the proper skills.

Restaurant gives reward as feedback and recognizes the efforts of employees so that they feel

motivated.

Every company have unique set of values, beliefs that drives their culture and a

successful company build healthy and strong culture that help in the success of organization. The

corporate culture of Inamo restaurant focuses towards its human resource and has integrality,

courage and commitment in its culture (Tanke, 2001). It treats its employees fairly and respects

everyone so that they feel satisfied. Restaurant has diversity of culture, ideas, perspectives and

honor heritage and uniqueness of each other. Inamo have the passion to introduce innovation in

its services and ever have higher standards. It provides training and learning facilities to its staff

that encourage them for higher work and improved performance.

Informative and automating

Use of technology in day to day activities to improve them within the organization is

known as informative. Information system can be used for automating the business functions that

enables the organization in executing the specific task more frequently and accurately and help to

reduce the cost of function (Kwon, Bae and Blum, 2013). Inamo restaurant uses technology in its

daily operation that cut down the cost of staff and improves the accuracy of functions. When

customer comes into the restaurant waiters greet them and after that they appear when serving

the food. It uses the interactive system in which customer order food by computer touch screen

which is on their table and order directly send to chef and on the screen the picture of dishes is

display that help customers in selection of food. Customers can also see how the work is going

on in kitchen on their table. Technology used by restaurant helps to reduce the interaction time

among customers and employees and provide accuracy and faster services (Buswell, 2013).

Customer pay bills through their table that remove the problem of theft and develop effective

management. Use of automated system improve the activities and work in restaurant and attract

customers. Technology helps in effective management of activities and workforce in company.




Visibility theory

To make everything visible in the organization whether it is people, what they doing, how

they are doing etc. is very important. Inamo restaurant in London make everything visible for its

customers to provide satisfaction to them (Ojo, 2013). It uses the advance technology that make

all the system automatic start from booking of table to the payment of bill. Customers can see the

pictures of dishes that are displayed on table so that they can easily choose food and also can see

how chef is preparing as live video of kitchen is show on their table. People can book their seat

through online so all the system of the restaurant is automatic and have full visibility in their

work that attract customers and increase their customer satisfaction and loyalty (Eckmann,

2012).



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The above table shows the Earnings before Interest and tax of restaurant prior to the installation

of technology.

Case 2: Revenue and Income generated after the installation of technology




The improvement in the company’s income due to installation of technology can be judged

by the following scenario. The calculations over here are based on certain assumptions such as:

The technology installation will result in increase in the no. of customers by 60% i.e. total

no. of customers reaching the restaurant will be 80.

It will lead to reduction in staff by 5 people thus saving the cost.

The one time installation cost and maintenance charges annually will be incurred for the

company.

Since the company will serve 80 customers in a day and it is assumed that an application

can serve 10 customers so total of 8 applications needs to be installed.

The variable cost and other expenditure of the company will increase due to increase in

the customer base.

Table 1: Estimated earnings after the adoption of technology No. of customers 80

Earning per customer £30 Total Revenue £2400 per day

No. of employees 10 Charges per employee £10 per day

Total salary cost £100 per day Daily earnings £2300

Annual earnings £839500 Installation cost (25000*8) £200000

Maintenance charge £5000 Fixed cost £150000

Variable cost £100000 Miscellaneous expenditure £50000

Total cost £500000 EBIT £339500

The above analysis shows that there is an increase in the earnings by approximately 30%

due to installation of technology. It also leads to reduction in staff and increase in the customer

base for the company maximizing the opportunities for growth (Stomierowski and Lorette,

2011).




Break Even analysis

The analysis below evaluates the breakeven levels to be met by the company after the

installation of technology. The analysis specifically evaluates the technology henceforth the cost

involved due to installation and additional revenue generated will be taken into consideration.

Table 2: Calculation of estimated breakeven levels

Fixed Cost £355000

Price per unit £30 Variable cost per unit £4.67

Breakeven point (No. of customers) 14015.00197 customers Breakeven point (No. of days) 175.19 days

The above table has shown the calculation of breakeven point based on the following formula

(Cafferky, 2010):

The evaluation brings forth the fact that restaurant will incur installation cost and other

fixed cost for adopting new technology of £355000/-. This cost plus the variable cost of the

company can be met if total of 14016 customers will be served. Hence, the restaurant will be

able to cover total cost and achieve breakeven levels within approximately 176 days.



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CONCLUSIONS

Hospitality being one of the most growing sectors within an economy demands the

introduction of new methodologies and technology. The increasing rationality among consumer,

more competition in the market and various other factor drives the need to introduce new

technology within a business environment (Lebihan, 2012). The study analyzed the case of

Inamo Restaurant in which merely adoption of new technology resulted in high profitability and

increased efficiency of the firm. The implementation of the technology not only caters to the

demand of the customers but also leads to achieve efficiency in the working of the company. It

also helps company to have a competitive advantage in the current world of competition. It help

restaurant to increase its market share through new technology and increase customer

satisfaction. Henceforth, one can conclude that bringing new technology involves lot of efforts

on the part of management but results in lucrative growth opportunities.




REFRENCES

Books & Journals

Andrews, 2007. Introduction To Tourism And Hospitality Industry. Tata McGraw-Hill Education.

Banerjee, B., 2006. Cost Accounting: Theory and Practice. PHI Learning Pvt. Ltd.

Barron, P., 2008. Education and talent management: implications for the hospitality industry. International Journal of Contemporary Hospitality Management, 20(7), pp.730 – 742.

Barrows, W. C. and Powers, T., 2008. Introduction to Management in the Hospitality Industry, Study Guide. John Wiley & Sons.

Brotherton, B., 2012. International Hospitality Industry. Routledge.



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Bibliography

<http://www.inamo-restaurant.com/your-inamo.php>

<http://www.e-table-interactive.com/>

<http://www.squaremeal.co.uk/restaurants/london/view/101237/Inamo?gclid=CJDd0aTl_LsCFc

0l4god8hgALg>

< http://www.timeout.com/london/restaurants/inamo>

<http://blacksheep.uk.com/project/inamo>


Hospitality Technology Assignment Sample

Education

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