ISBN-978-81-8318-959-0 Edn: 2008 Price: ` 3750 (Set of 4 Volumes) (US $ 150)
ENCYCLOPAEDIA OF FUNCTIONAL MANAGEMENT(Set of Four Volumes)Anil Saxena
Volume IPreface1. Introduction2. Right Form of Business3. Business Planning4. Business Plans5. Business Policy6. Business Objectives and
Ethical Standards7. Business Functions and
Functionalisation8. Operations and Basis of
Control9. Business Procedure
Bibliography
Volume IIPreface1. Project Management2. Basic Management
Problems3. Organic Management
Functions4. Human Resource
Management5. Organisat ion and
Management6. Line Organisation7. Staff Organisation
Bibliography
Volume IIIPreface1. Organisational Studies2. Organisational Morale3. Good Organisation Attributes4. Non-financial Incentives5. Authority, Decentralisation and
Accountability6. Design and Production
Bibliography
Volume IVPreface1. Economic Control2. Preliminary Control of
Operations3. Concurrent Control of
Operations4. Fixation of Responsibility5. Morale and Integration of
Interests6. Executive Leadership and
Management7. Receipt and Storage of
Material8. Standards and
Standardisation9. Significance of Inspection
Bibliography
Publisher: HBPL, New Delhi
ENCYCLOPAEDIA OF INTERNATIONALMANAGEMENT(Set of Four Volumes)
M.H. Syed
ISBN: 978-81-8318-960-6 Edn: 2008 Price: ` 3750 (Set of 4 Volumes) (US $ 150)
Volume IPreface
1. Introduction2. Historical Background3. Evolution of Management4. Traditional Principles of
Organisation5. Systems Theory6. Decision-making
Bibliography
Volume IIPreface1. International Trade
Management2. International Finance3. International Finance
and BusinessDevelopmentBibliography
Volume IIIPreface1. Economics of Finance2. Foreign Commercial Policy3. Foreign Trade Control4. Finance and International
MarketsBibliography
Volume IVPreface
1. EconomicGlobalisation
2. Competitive WorldEconomy
3. MultinationalCorporation
4. Foreign ExchangeMarketBibliography
Publisher: HBPL, New Delhi
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TOURISM MANAGEMENT AND MARKETING(Set of Two Volumes)
Manpal Singh
ISBN: 978-81-8488-106-6 Edn: 2008 Price: ` 1600 (Set of 2 Volumes) (US $ 64)
Volume I1. Marketing the Tourism2. Travel Market3. International Marketing4. Modern Ways of Marketing5. United Marketing6. World Organizations7. Cultural Marketing8. Growth of Tourism9. Progress Plan
10. Trends in Tourism11. Advertisement Channels12. Geographical Aspects
Volume II1. Introduction2. Management of Tourism3. The Backdrop4. Fundamental Ideas5. Basic Factors
6. Fundamental Aspects7. Tourism Administration
8. Effective Aspects9. Organization of Tours
10. Movement of Tourists11. Ticketing System12. Ticketing Worldwide
Publisher: HBPL, New Delhi
ENCYCLOPAEDIA OF HOSPITALITYMANAGEMENT(Set of Six Volumes)B.A. Mannan
ISBN: 978-81-8488-165-3 Edn: 2008 Price: ` 7500 (Set of 6 Volumes) (US $ 300)
Volume IPerface
1. Introduction2. Concept and Perception3. Significant Principles4. System and Organisation5. Organisation of Hotel
Bibliogrphy
Volume IIPerface
1. Hotel Industry andTourism
2. Basic Aspects3. Marketing Ideas4. Marketing System5. Marketing Levels
7. Planning for Development8. Strategy and Planning9. Constant Planning
Bibliogrphy
Volume IVPerface
1. Major Industry2. Organisational Setup3. Power and Control4. Different Services5. Aims of Business6. Features in Practice7. Scope for Development8. Essential Elements9. Advertisement Exercise
10. Promotion by PublicityBibliogrphy
Volume VPerface
1. House Set-up2. Main Office3. Central Control
Bibliogrphy
Volume VIPerface
1. Internal Management2. In House Administration3. Front Office4. Communication
Network5. New Trends6. Hotel Characteristics
Bibliogrphy
6. Casual Openings7. Channels in Production8. Significance of Products9. Value of Production
10. Hotel Accounting11. Statement of Finance12. Account Book13. Guest Account
Bibliogrphy
Volume IIIPerface
1. Organisational Set-up2. Concept of Administra-
tion3. Business Features4. Economic Features5. Social Significance6. Government’s Role
Publisher: HBPL, New Delhi
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ENCYCLOPAEDIA OF MASS COMMUNICATION(Set of Three Volumes)
B.D. Usmani
ISBN: 978-81-8488-118-9 Edn: 2008 Price: ` 3000 (Set of 3 Volumes) (US $ 120)
Volume IPreface1. Introduction2. Role of Media3. Impact of Media4. Significance of Media5. Production of Newspaper6. Press of India7. Different Waves8. Concepts of Communication9. Communication Methods
10. Basic Aspects of Communication11. Basic Aspects of Information12. Disciplined Media13. Role of Law
Bibliography
Volume IIPreface
1. Concept and Preception2. Some Concepts3. Various Theories4. Fundamental Concerns5. The Openings6. Goals and Targets7. Moral Factors8. Ethical Values9. Social Orientation
10. Political Orientation11. Publicity Factors12. Response of the Audience13. People’s Response
14. Role of Censorship15. Proprietors’ Role
Bibliography
Volume IIIPreface1. The Framework2. Scene in India3. International Scene4. Scene in West5. Scene in Muslim World6. Scene in Pakistan7. Journey of Celluloid8. Development of Photography9. Printing Process
Bibliography
Publisher: HBPL, New Delhi
Volume II1. Genesis of News2. Theory of News3. Making News4. Presentation of
News5. Progress of News6. Communicating
News7. Importance of News8. Methods of Writing9. Writing with
Creativity10. Feature Writing11. Writing for Maga-
zines12. Purposeful Writing13. Formal Presentation
Edn: 2008 Price: ` 2500 (Set of 3 Volumes) (US $ 100)
ENCYCLOPAEDIA OF MASS MEDIA(Set of Three Volumes)M.A. Khan
Volume I1. Introduction2. Historical Background3. Fast Progress4. Role in Revolution5. Freedom Movement6. Nationalist in Polity7. Advocates of Freedom8. Liberty and Obligations9. Champions of Nationalism
10. The Great Pioneer11. Double Effect12. Newspapers after
Independence13. Rising to Occasion14. Various Dimensions15. New Trends16. Future View17. Apex Office18. Press Council’s Role
14. Printing Technology15. Process of Printing
Volume III1. Revolution in Information2. Development of Electronic
Media3. Growth and Progress4. Technological Progress5. Technological Importance6. Functional Technology7. Role of Internet8. Functioning of Television9. Method of Telecasting
10. Role of Television11. Radio Broadcasts12. Importance of Celluloid
Publisher: HBPL, New Delhi
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ENCYCLOPAEDIA OF BRAND EQUITYMANAGEMENT(Set of Three Volumes)
Muhammad Mohsin
ISBN: 81-8318-894-4 Edn: 2009 Price: ` 3150 (Set of 3 Volumes) (US $ 126)
Volume IPreface1. Introduction2. Fundamental Elements3. Brand and Trademarks4. Market Testing
Bibliography
Volume IIPreface1. Concept of Brand2. Brand Awareness3. Brand Image4. Brand Management5. Brand Loyalty6. Values in Brand Equity7. Marketing Communications8. Significance of Packaging
Bibliography
Volume IIIPreface1. Development of Product2. Management of Product3. Production and Design4. Price Administration5. Price Variations
Bibliography
Publisher: HBPL, New Delhi
ISBN: 81-8318-892-0 Edn: 2009 Price: ` 2850 (Set of 3 Volumes) (US $ 114)
ENCYCLOPAEDIA OF RETAIL CHAINMANAGEMENT(Set of Three Volumes)Shehzad Ahmad
Volume IPreface1. Introduction2. Significance of
Retailing3. Chain Stores4. Historical Backdrop5. Logistics of Retailing6. Developing Products7. Goods Distribution8. Retail Methods
Bibliography
Volume IIPreface1. Retailing and Wholesaling2. Supply Network
Bibliography
Volume IIIPreface1. The Forecasting2. Determination of Price3. Stock Assortments4. Controlling Stocks5. The Profit6. System of Book-keeping7. Margin Percentages8. Movement of Merchandise9. Strategy of Marketing
10. Power of ConsumerBibliography
Publisher: HBPL, New Delhi
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ENCYCLOPAEDIA OF SUPPLY CHAINMANAGEMENT(Set of Three Volumes)S.U. Farooqui
ISBN: 978-81-8318-957-3 Edn: 2009 Price: ` 2400 (Set of 3 Volumes) (US $ 96)
Volume IPreface
1. Introduction2. Key Components of Supply
Chain Management3. Supply Chain and Marketing
Strategies4. Marketing Management5. Marketing Research6. Sales Forecasting7. Organised Method of Product
Development8. Operation Management9. Supply Chain Operations
10. Consumer SurveysBibliography
Volume IIPreface1. Sales Management and Sales
Control2. Sales Management for Export Trade3. System in Salesmanship4. Organisat ion of Manufacturing
Concerns5. Decision-making and Operations
Research6. Sales Organisation and Operations
Research7. Wholesale and Retail Distribution8. Quantitative Market Analysis
Bibliography
Volume IIIPreface1. Marketing Research Procedure2. Marketing Strategies and
Paradigms3. Business Models4. Modern System of Credit5. Logistics and Supply Chain
Functions6. Process Orientat ion and
Relationship Management7. Electronic Commerce and
Supply Chain ManagementBibliography
Publisher: HBPL, New Delhi
ISBN: 978-81-8318-958-3 Edn: 2008 Price: ` 2950 (Set of 3 Volumes) (US $ 118)
ENCYCLOPAEDIA OF LOGISTICSMANAGEMENT(Set of Three Volumes)Mohd. Shamim
Volume IPreface1. Introduction2. Components of Logistics3. Logistics Strategy4. Alternative Mechanism5. Business Planning6. Business Forecasting7. Business Inventory8. Business Cycles9. Production and Manufacturing
10. Manufacturing and LogisticsBibliography
Volume IIPreface1. Product Line2. Packaging and Labelling3. Marketing Decisions4. Marketing Levels5. Market Target6. Market Segmentation7. Distribution Strategy8. Supply Chain Logistics9. Established Distribution
ChannelsBibliography
Volume IIIPreface1. Decision Process2. Price Forecasting3. Price Determination4. Quality Control5. Customer Behaviour6. Customer Service Initiative7. Effectiveness of Promotion8. Social Influences9. Transport Distribution
Bibliography
Publisher: HBPL, New Delhi
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JAN 20155www.himpub.com
Volume I1. Fundamental Elements of Global
Warming2. Significant Aspects of Global
Warming3. Characteristics of Global Warming4. Basic Issues of Global Warming5. Important Features of Global
Warming6. Causes of Global Warming7. Financial Hazards8. New Trends
ISBN: 978-81-8488-107-3 Edn: 2008 Price: ` 6000 (Set of 5 Volumes) (US $ 240)
ENCYCLOPAEDIA OF GLOBAL WARMING(Set of Five Volumes)M.H. Syed & M.M. Khan
Volume II1. Impacts of Global Warming2. Structure of the Climate3. Atmospheric Typography and Energy4. Impact in India
Volume III1. Understanding Climate Change2. Impact of Climate Change3. Policies on Climate Change4. Precautions on Climate Change5. Greenhouse Effect6. Scene in Future
Volume IV1. Gases of Greenhouses2. Hole in Ozone Layer3. Earth’s Atmosphere4. Kinetics of Atmosphere5. Motion in Atmosphere6. Moisture in Atmosphere7. Importance of Biosphere8. Extreme Climate Changes
Volume V1. Response from the World2. Response from India3. Changing Scene
Publisher: HBPL, New Delhi
Publisher: HBPL, New Delhi
ENCYCLOPAEDIA OF DISASTER MANAGEMENT(Set of Three Volumes)
M.H. Syed
ISBN: 81-8318-893-7 Edn: 2009 Price: ` 3200 (Set of 3 Volumes) (US $ 128)
Volume IPreface
1. Introduction2. Issues and Problems3. Natural Disasters
Bibliography
Volume IIPreface
1. Natural Hazards2. Man-made Disasters3. Warning Systems4. Disaster Preparedness5. Disaster Supply6. Disaster Recovery
Bibliography
Volume IIIPreface
1. Risk Management2. Controlling the Risk3. Emergency Evacuation4. Emergency Services5. Devices and Tools6. The Mitigation
Bibliography
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ENCYCLOPAEDIA OF THE HISTORYOF MASS MEDIA(Set of Five Volumes)Ahmed & Usman
ISBN- 978-81-8488-873-1 Edn: 2010 Price: ` 6000 (Set of 5 Volumes) (US $ 240)
Volume I1. Historical Backdrop of Mass Media2. Evolution of Mass Media3. Concept and Perception of Mass Media4. Impact of Mass Media
Volume III1. History of Journalism2. History of Broadcast Media3. History of Telecast Media4. History of World Wide Web5. History of Celluloid
Publisher: HBPL, New Delhi
ENCYCLOPAEDIA OFEDITING AND REPORTING(Set of Four Volumes)Khan & Syed
Volume I1. Editorial Functioning2. Editorial Qualities3. Team of Editors4. Merits of an Editor5. Editor’s Duties6. Editor’s Responsibilities7. Copy Editing8. Creative Side of Editing9. Accomplishment of the Task
Volume II1. News Editing2. Framework of News Editing3. News Selection by Editor4. Editing a Magazine5. Editing of News Magazines
6. Editorial Writing7. Writing for Newspapers8. Importance of Writing9. Editor as Writer
10. Editor as Critic11. Reporters’ Responsibility towards
Editor
Volume III1. Techniques of Reporting2. Capable Reporters3. Skill for Reporting4. Fundamentals of Reporting5. Dimensions of Reporting6. Areas for Reporting7. Reporting with Great Effect8. Conception of News Reporting9. Selection of News by Reporters
Publisher: HBPL, New Delhi
Volume IV1. History of Books and Writing2. History of Printing3. History of Information Technology4. History of Communication5. History of Media Literacy
Volume V1. Media Planning2. Types of Mass Media3. Typology of Mass Media4. Social Orientation of Mass Media5. Freedom of Mass Media
Volume IV1. Professional Reporting2. News Reporting3. Special News Reporting4. Significance of News Reporting5. News Presentation by Reporting6. Presenting News Stories by Reporters7. Reporting of Common Nature8. Socially Relevant Reporting9. Purposeful Reporting
10. Reporting on National Development11. Reporting on Economic and Social Matters12. Specified News Reporting13. Crime Reporting14. Powerful Job of Reporting15. People Related Reporting
Volume II1. The Backdrop of Mass Media
2. Evolution and Development of Mass Media 3. Growth of Mass Media at a Fast Pace
4. Practical Development of Mass Media5. Gradual Growth of Mass Media6. Development of Broadcasting and Telecasting
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ISBN- 978-81-8488-826-3 Edn: 2010 Price: ` 5000 (Set of 4 Volumes) (US $ 200)
www.himpub.com
ISBN: 978-81-8488-204-9 Edn: 2009 Price: ` 4500 (Set of 5 Volumes) (US $ 180)
ENCYCLOPAEDIA OF JOURNALISM(Set of Five Volumes)Shewan & SyedPublisher: HBPL, New Delhi
Volume I1. Introduction2. Gradual Development3. Concept and Perception4. Basic Features5. Theoretical Aspects6. Significance of the Job7. Types of Journalism8. Significance of Newspaper9. Organisational Structure
10. Structural Network
Volume II1. Art of Editing2. Editing Skills3. Technique of Editing
4. Demands of the Job5. Editing of News6. Secondary Tasks7. Style of Presentation8. Application of Editing
Volume III1. Art of Reporting2. Skill for Reporting3. Fundamental Features4. Reporting Methods5. News Reporting6. Purposeful Reporting7. Reporting Crimes8. Reporting by Investigation9. Reporting in Details
10. Communication Methods
Volume IV1. Genesis of News2. Origin of News3. Salient Features
NEW SEVEN WONDERS (WORLD)M.H. Syed Introduction Taj Mahal: The Monument of Love (India) Chichen Itza (Mexico) Christ, the Redeemer (Brazil) Colosseum (Italy) Great Wall of China Machu Picchu (Peru) Petra (Jordan) Great Pyramid of Giza Bibliography Index
ISBN: 978-81-8488-269-8 Edn: 2009 Price: ` 950 (US $ 38)
4. Different Type of News5. News Collection6. News Material7. Selection of News8. Various News Items
Volume V1. Journalistic Writing2. Specialised Writing3. Commentary Writing4. Feature Writing5. Magazine Writing6. Publishing Procedure7. Significance of Advertising8. Modern Gadgets9. Participation of Readers
10. Social Orientation
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ENCYCLOPAEDIA OF MEDIA MANAGEMENT(Set of Five Volumes)
M.A. Shewan & B.D. UsmaniPublisher: HPBL, New Delhi
ENCYCLOPAEDIA OF PUBLICRELATIONS AND ADVERTISING(Set of Three Volumes)M.I. Naved, Syed M.H.Publisher: HBPL, New Delhi
9
ISBN: 978-81-8488-872-0 Edn: 2010 Price: ` 6000 (Set of 5 Volumes) (US $ 240)
Volume I1. Organisational Media Management2. Functional Management of Media3. Re-organised Media Management4. Management of Publication5. Newspaper Management6. Managing Creativity in Media7. Managing Objectives and Aims of Media8. Functioning System of Media Management9. Communication Management
Volume II1. Fundamental Issues in Media Management2. Values and Traditions of Media Management3. Common Elements of Media Management4. Media Management Dimensions5. Major Dimensions of Media Management6. Changing Dimensions of Media Management7. New Trends and Challenges for Media
Management
8. Responsible Media Management9. Managing Media’s New Role
10. Media in a New Avatar11. Specified Cases in Media
Volume III1. Editorial Management2. Team Management in Media3. Accomplishment of the Management Task4. Editors’ Responsibility in Management5. Managing Art of Editing6. Reporting and Media Management7. Managing Reporters’ Role in Media8. Managing News Perceptions in Media9. Significance of News and Media
Management10. Managing Sources of News11. News Coverage Management12. Management for Making News13. Managing Development of News14. Managing Presentation of News
Volume IV1. Management in Journalism Fields2. Newspaper’s Position under Media
Management3. Management of News Agencies4. Broadcasting and Telecasting
Management5. Electronic Media Management6. Managing News Editing7. Managing Good Stuff for Newspapers8. Managing Interviews9. Communication Management in Media
BibliographyIndex
Volume V1. Managing Social Orientation of Media2. Managing Social Status of Media3. Managing Media Effects
4. Managing Media Themes5. Management under Different Media
Theories6. Managing Media Research7. Managing Methods of Research in Media8. Managing Marketing Research in Media9. Managing Public Opinion in Media
10. Managing Audience Studies and MediaInfluence
11. Managing Copyright and Censorship inMedia
12. Managing Future Prospects of MediaBibliographyIndex
Volume I1. Concept and Perception of Public
Relations2. History of Public Relations and Advertising3. Nature and Format of Public Relations4. Types of Public Relations5. Scope and Objectives of Public Relations6. Various Aspects of Public Relations7. Promotional Exercise in Public Relations8. Crisis Management in Public Relations
BibliographyIndex
Volume II1. Audio-Visual Technology for
Public Relations2. Public Relation Firms and
Departments3. Internal Communication for Public
Relations4. Social Media, Social Networking and
Public Relations5. Future of Public Relations6. Difference between Advertising and Public
Relations7. Advertising Agencies and Advertising
IndustryBibliographyIndex
Volume III1. Concept and Perception of Advertising2. Advertising Media3. Development of Advertising4. Advertising Strategies5. Advertising and Communication6. Advertising for Different Media7. Various Types of Advertising8. Electronic Advertising Trends9. Social Impact of Advertisements
BibliographyIndex
ISBN: 978-81-8488-874-4 Edn: 2010 Price: ` 3000 (Set of 3 Volumes) (US $ 120)
Volume I1. Introduction2. Marketing Strategy3. Merchandising Policy4. Merchandise Planning5. Merchandising Organisation6. Merchandising Business7. Merchandising Management8. Merchandising Leadership9. Merchandise Skill and Decisions
Bibliography
Volume II1. Promotion of Merchandising2. Merchandising Techniques3. Merchandise Displays
Volume III1. Merchandising and Marketing2. Merchandising Strategies3. Merchandising Objectives4. Merchandising Targets5. Merchandise Functions6. Merchandising Economy7. Merchandising Finances8. Merchandising and Quality9. Merchandise Production
10. Merchandising ProductsBibliography
Volume IV1. Service Merchandise2. Brand Merchandising3. Merchandising Projects4. Merchandise Logistics5. Merchandise Industry6. Garment Merchandising7. Decision in Merchandising8. Procedure for Decision Making Bibliography
4. Merchandise Sales5. Sales Promotion6. Merchandising Distribution7. Merchandise Retailing
Bibliography
Volume V1. Direct Merchandising2. Merchandise Sales3. Personal Merchandising4. Merchandising Network5. Merchandising Supplies6. Online Merchandising7. Telemarketing8. Price Administration9. Catalogue Marketing
10. Fixation of Prices11. Merchandise Transportation12. Globalisation of Merchandising
Bibliography
Volume I1. Fundamental Aspects2. Basic Factors3. Salient Features4. The Development5. Fundamental Features6. Practical Effects7. Social Orientation8. New Trends9. Various Organisations
10. Law and its Importance11. Tourism in India
Bibliography
Volume II1. Origin of Tourism2. The Backdrop3. Different Types of Tour4. Ancient Indian Tourism5. Medieval Indian Tourism6. Modern Indian Tourism7. Tourism and Hotel Industry
Volume III1. Tourism Administration2. Management Fundamentals3. Business Administration4. Objectives of Business5. Costing and Management6. Factors in Costing7. Budget Preparation8. Dimensions in Economy9. Dimensions in Trade
10. Functions of Hotel Industry11. Official Guidance
Bibliography
Volume IV1. Marketing Business2. Basic Features3. Marketing Concept4. Functioning and Operation
Volume V1. Organisation of Tour2. Movement of Tourists3. Cultural Factors4. Global Factors5. Progress Plan6. Sustainable Planning7. Policy and Planning8. Publicity and Advertisement9. Significance of Publicity
10. Working of Hospitality IndustryBibliography
Volume VI1. Ticketing and Booking2. Basic Aspects3. Travel for Fun4. Global Ticketing5. Medium of Travelling6. Travelling in Air7. Sector of Civil Aviation8. Civil Aviation Development9. Importance of Airlines
10. Journey on Waters11. Journey by Train12. Journey by Road13. Significance of Hotels
Bibliography
8. Role of Hotel Industry9. Background of the Industry
Bibliography
5. Productive Value6. The Scope7. Various Levels of Marketing8. Networking for Sale9. Domestic and Global Marketing
10. Timebound Supplies11. Exercise of Promotion12. Planning for Development13. Significance of the Client14. Assessment and Evaluation
Bibliography
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ENCYCLOPAEDIA OFMERCHANDISING(Set of Five Volumes)M. Najeeb KhanPublisher: HBPL, New Delhi
ISBN: 978-81-8488-150-9 Edn: 2009 Price: ` 4500 (Set of 5 Volumes) (US $ 180)
ISBN: 978-81-8488-202-5 Edn: 2009 Price: ` 5500 (Set of 6 Volumes) (US $ 220)
ENCYCLOPAEDIA OF TOURISM(Set of Six Volumes)M.N. KhanPublisher: HBPL, New Delhi
JAN 201510
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