HBPL MULTI-VOLUME SETS ENCYCLOPAEDIA OF FUNCTIONAL … · Bibliography Volume II Preface 1. Project...

ISBN-978-81-8318-959-0 Edn: 2008 Price: ` 3750 (Set of 4 Volumes) (US $ 150)

ENCYCLOPAEDIA OF FUNCTIONAL MANAGEMENT(Set of Four Volumes)Anil Saxena

Volume IPreface1. Introduction2. Right Form of Business3. Business Planning4. Business Plans5. Business Policy6. Business Objectives and

Ethical Standards7. Business Functions and

Functionalisation8. Operations and Basis of

Control9. Business Procedure

Bibliography

Volume IIPreface1. Project Management2. Basic Management

Problems3. Organic Management

Functions4. Human Resource

Management5. Organisat ion and

Management6. Line Organisation7. Staff Organisation

Bibliography

Volume IIIPreface1. Organisational Studies2. Organisational Morale3. Good Organisation Attributes4. Non-financial Incentives5. Authority, Decentralisation and

Accountability6. Design and Production

Bibliography

Volume IVPreface1. Economic Control2. Preliminary Control of

Operations3. Concurrent Control of

Operations4. Fixation of Responsibility5. Morale and Integration of

Interests6. Executive Leadership and

Management7. Receipt and Storage of

Material8. Standards and

Standardisation9. Significance of Inspection

Bibliography

Publisher: HBPL, New Delhi

ENCYCLOPAEDIA OF INTERNATIONALMANAGEMENT(Set of Four Volumes)

M.H. Syed

ISBN: 978-81-8318-960-6 Edn: 2008 Price: ` 3750 (Set of 4 Volumes) (US $ 150)

Volume IPreface

1. Introduction2. Historical Background3. Evolution of Management4. Traditional Principles of

Organisation5. Systems Theory6. Decision-making

Bibliography

Volume IIPreface1. International Trade

Management2. International Finance3. International Finance

and BusinessDevelopmentBibliography

Volume IIIPreface1. Economics of Finance2. Foreign Commercial Policy3. Foreign Trade Control4. Finance and International

MarketsBibliography

Volume IVPreface

1. EconomicGlobalisation

2. Competitive WorldEconomy

3. MultinationalCorporation

4. Foreign ExchangeMarketBibliography


HBPL MULTI-VOLUME SETSHPH IS SOLE DISTRIBUTOR FOR HBPL

JAN 20151www.himpub.com

TOURISM MANAGEMENT AND MARKETING(Set of Two Volumes)

Manpal Singh


Volume I1. Marketing the Tourism2. Travel Market3. International Marketing4. Modern Ways of Marketing5. United Marketing6. World Organizations7. Cultural Marketing8. Growth of Tourism9. Progress Plan

10. Trends in Tourism11. Advertisement Channels12. Geographical Aspects

Volume II1. Introduction2. Management of Tourism3. The Backdrop4. Fundamental Ideas5. Basic Factors

6. Fundamental Aspects7. Tourism Administration

8. Effective Aspects9. Organization of Tours

10. Movement of Tourists11. Ticketing System12. Ticketing Worldwide


ENCYCLOPAEDIA OF HOSPITALITYMANAGEMENT(Set of Six Volumes)B.A. Mannan


Volume IPerface

1. Introduction2. Concept and Perception3. Significant Principles4. System and Organisation5. Organisation of Hotel

Bibliogrphy

Volume IIPerface

1. Hotel Industry andTourism

2. Basic Aspects3. Marketing Ideas4. Marketing System5. Marketing Levels

7. Planning for Development8. Strategy and Planning9. Constant Planning

Bibliogrphy

Volume IVPerface

1. Major Industry2. Organisational Setup3. Power and Control4. Different Services5. Aims of Business6. Features in Practice7. Scope for Development8. Essential Elements9. Advertisement Exercise

10. Promotion by PublicityBibliogrphy

Volume VPerface

1. House Set-up2. Main Office3. Central Control

Bibliogrphy

Volume VIPerface

1. Internal Management2. In House Administration3. Front Office4. Communication

Network5. New Trends6. Hotel Characteristics

Bibliogrphy

6. Casual Openings7. Channels in Production8. Significance of Products9. Value of Production

10. Hotel Accounting11. Statement of Finance12. Account Book13. Guest Account

Bibliogrphy

Volume IIIPerface

1. Organisational Set-up2. Concept of Administra-

tion3. Business Features4. Economic Features5. Social Significance6. Government’s Role




ENCYCLOPAEDIA OF MASS COMMUNICATION(Set of Three Volumes)

B.D. Usmani


Volume IPreface1. Introduction2. Role of Media3. Impact of Media4. Significance of Media5. Production of Newspaper6. Press of India7. Different Waves8. Concepts of Communication9. Communication Methods

10. Basic Aspects of Communication11. Basic Aspects of Information12. Disciplined Media13. Role of Law

Bibliography

Volume IIPreface

1. Concept and Preception2. Some Concepts3. Various Theories4. Fundamental Concerns5. The Openings6. Goals and Targets7. Moral Factors8. Ethical Values9. Social Orientation

10. Political Orientation11. Publicity Factors12. Response of the Audience13. People’s Response

14. Role of Censorship15. Proprietors’ Role

Bibliography

Volume IIIPreface1. The Framework2. Scene in India3. International Scene4. Scene in West5. Scene in Muslim World6. Scene in Pakistan7. Journey of Celluloid8. Development of Photography9. Printing Process

Bibliography


Volume II1. Genesis of News2. Theory of News3. Making News4. Presentation of

News5. Progress of News6. Communicating

News7. Importance of News8. Methods of Writing9. Writing with

Creativity10. Feature Writing11. Writing for Maga-

zines12. Purposeful Writing13. Formal Presentation

Edn: 2008 Price: ` 2500 (Set of 3 Volumes) (US $ 100)

ENCYCLOPAEDIA OF MASS MEDIA(Set of Three Volumes)M.A. Khan

Volume I1. Introduction2. Historical Background3. Fast Progress4. Role in Revolution5. Freedom Movement6. Nationalist in Polity7. Advocates of Freedom8. Liberty and Obligations9. Champions of Nationalism

10. The Great Pioneer11. Double Effect12. Newspapers after

Independence13. Rising to Occasion14. Various Dimensions15. New Trends16. Future View17. Apex Office18. Press Council’s Role

14. Printing Technology15. Process of Printing

Volume III1. Revolution in Information2. Development of Electronic

Media3. Growth and Progress4. Technological Progress5. Technological Importance6. Functional Technology7. Role of Internet8. Functioning of Television9. Method of Telecasting

10. Role of Television11. Radio Broadcasts12. Importance of Celluloid




ENCYCLOPAEDIA OF BRAND EQUITYMANAGEMENT(Set of Three Volumes)

Muhammad Mohsin

ISBN: 81-8318-894-4 Edn: 2009 Price: ` 3150 (Set of 3 Volumes) (US $ 126)

Volume IPreface1. Introduction2. Fundamental Elements3. Brand and Trademarks4. Market Testing

Bibliography

Volume IIPreface1. Concept of Brand2. Brand Awareness3. Brand Image4. Brand Management5. Brand Loyalty6. Values in Brand Equity7. Marketing Communications8. Significance of Packaging

Bibliography

Volume IIIPreface1. Development of Product2. Management of Product3. Production and Design4. Price Administration5. Price Variations

Bibliography



ENCYCLOPAEDIA OF RETAIL CHAINMANAGEMENT(Set of Three Volumes)Shehzad Ahmad

Volume IPreface1. Introduction2. Significance of

Retailing3. Chain Stores4. Historical Backdrop5. Logistics of Retailing6. Developing Products7. Goods Distribution8. Retail Methods

Bibliography

Volume IIPreface1. Retailing and Wholesaling2. Supply Network

Bibliography

Volume IIIPreface1. The Forecasting2. Determination of Price3. Stock Assortments4. Controlling Stocks5. The Profit6. System of Book-keeping7. Margin Percentages8. Movement of Merchandise9. Strategy of Marketing

10. Power of ConsumerBibliography




ENCYCLOPAEDIA OF SUPPLY CHAINMANAGEMENT(Set of Three Volumes)S.U. Farooqui


Volume IPreface

1. Introduction2. Key Components of Supply

Chain Management3. Supply Chain and Marketing

Strategies4. Marketing Management5. Marketing Research6. Sales Forecasting7. Organised Method of Product

Development8. Operation Management9. Supply Chain Operations

10. Consumer SurveysBibliography

Volume IIPreface1. Sales Management and Sales

Control2. Sales Management for Export Trade3. System in Salesmanship4. Organisat ion of Manufacturing

Concerns5. Decision-making and Operations

Research6. Sales Organisation and Operations

Research7. Wholesale and Retail Distribution8. Quantitative Market Analysis

Bibliography

Volume IIIPreface1. Marketing Research Procedure2. Marketing Strategies and

Paradigms3. Business Models4. Modern System of Credit5. Logistics and Supply Chain

Functions6. Process Orientat ion and

Relationship Management7. Electronic Commerce and

Supply Chain ManagementBibliography



ENCYCLOPAEDIA OF LOGISTICSMANAGEMENT(Set of Three Volumes)Mohd. Shamim

Volume IPreface1. Introduction2. Components of Logistics3. Logistics Strategy4. Alternative Mechanism5. Business Planning6. Business Forecasting7. Business Inventory8. Business Cycles9. Production and Manufacturing

10. Manufacturing and LogisticsBibliography

Volume IIPreface1. Product Line2. Packaging and Labelling3. Marketing Decisions4. Marketing Levels5. Market Target6. Market Segmentation7. Distribution Strategy8. Supply Chain Logistics9. Established Distribution

ChannelsBibliography

Volume IIIPreface1. Decision Process2. Price Forecasting3. Price Determination4. Quality Control5. Customer Behaviour6. Customer Service Initiative7. Effectiveness of Promotion8. Social Influences9. Transport Distribution

Bibliography




Volume I1. Fundamental Elements of Global

Warming2. Significant Aspects of Global

Warming3. Characteristics of Global Warming4. Basic Issues of Global Warming5. Important Features of Global

Warming6. Causes of Global Warming7. Financial Hazards8. New Trends


ENCYCLOPAEDIA OF GLOBAL WARMING(Set of Five Volumes)M.H. Syed & M.M. Khan

Volume II1. Impacts of Global Warming2. Structure of the Climate3. Atmospheric Typography and Energy4. Impact in India

Volume III1. Understanding Climate Change2. Impact of Climate Change3. Policies on Climate Change4. Precautions on Climate Change5. Greenhouse Effect6. Scene in Future

Volume IV1. Gases of Greenhouses2. Hole in Ozone Layer3. Earth’s Atmosphere4. Kinetics of Atmosphere5. Motion in Atmosphere6. Moisture in Atmosphere7. Importance of Biosphere8. Extreme Climate Changes

Volume V1. Response from the World2. Response from India3. Changing Scene



ENCYCLOPAEDIA OF DISASTER MANAGEMENT(Set of Three Volumes)

M.H. Syed


Volume IPreface

1. Introduction2. Issues and Problems3. Natural Disasters

Bibliography

Volume IIPreface

1. Natural Hazards2. Man-made Disasters3. Warning Systems4. Disaster Preparedness5. Disaster Supply6. Disaster Recovery

Bibliography

Volume IIIPreface

1. Risk Management2. Controlling the Risk3. Emergency Evacuation4. Emergency Services5. Devices and Tools6. The Mitigation

Bibliography


www.himpub.comJAN 20156

ENCYCLOPAEDIA OF THE HISTORYOF MASS MEDIA(Set of Five Volumes)Ahmed & Usman

ISBN- 978-81-8488-873-1 Edn: 2010 Price: ` 6000 (Set of 5 Volumes) (US $ 240)

Volume I1. Historical Backdrop of Mass Media2. Evolution of Mass Media3. Concept and Perception of Mass Media4. Impact of Mass Media

Volume III1. History of Journalism2. History of Broadcast Media3. History of Telecast Media4. History of World Wide Web5. History of Celluloid


ENCYCLOPAEDIA OFEDITING AND REPORTING(Set of Four Volumes)Khan & Syed

Volume I1. Editorial Functioning2. Editorial Qualities3. Team of Editors4. Merits of an Editor5. Editor’s Duties6. Editor’s Responsibilities7. Copy Editing8. Creative Side of Editing9. Accomplishment of the Task

Volume II1. News Editing2. Framework of News Editing3. News Selection by Editor4. Editing a Magazine5. Editing of News Magazines

6. Editorial Writing7. Writing for Newspapers8. Importance of Writing9. Editor as Writer

10. Editor as Critic11. Reporters’ Responsibility towards

Editor

Volume III1. Techniques of Reporting2. Capable Reporters3. Skill for Reporting4. Fundamentals of Reporting5. Dimensions of Reporting6. Areas for Reporting7. Reporting with Great Effect8. Conception of News Reporting9. Selection of News by Reporters


Volume IV1. History of Books and Writing2. History of Printing3. History of Information Technology4. History of Communication5. History of Media Literacy

Volume V1. Media Planning2. Types of Mass Media3. Typology of Mass Media4. Social Orientation of Mass Media5. Freedom of Mass Media

Volume IV1. Professional Reporting2. News Reporting3. Special News Reporting4. Significance of News Reporting5. News Presentation by Reporting6. Presenting News Stories by Reporters7. Reporting of Common Nature8. Socially Relevant Reporting9. Purposeful Reporting

10. Reporting on National Development11. Reporting on Economic and Social Matters12. Specified News Reporting13. Crime Reporting14. Powerful Job of Reporting15. People Related Reporting

Volume II1. The Backdrop of Mass Media

2. Evolution and Development of Mass Media 3. Growth of Mass Media at a Fast Pace

4. Practical Development of Mass Media5. Gradual Growth of Mass Media6. Development of Broadcasting and Telecasting


www.himpub.com JAN 20157

ISBN- 978-81-8488-826-3 Edn: 2010 Price: ` 5000 (Set of 4 Volumes) (US $ 200)

www.himpub.com


ENCYCLOPAEDIA OF JOURNALISM(Set of Five Volumes)Shewan & SyedPublisher: HBPL, New Delhi

Volume I1. Introduction2. Gradual Development3. Concept and Perception4. Basic Features5. Theoretical Aspects6. Significance of the Job7. Types of Journalism8. Significance of Newspaper9. Organisational Structure

10. Structural Network

Volume II1. Art of Editing2. Editing Skills3. Technique of Editing

4. Demands of the Job5. Editing of News6. Secondary Tasks7. Style of Presentation8. Application of Editing

Volume III1. Art of Reporting2. Skill for Reporting3. Fundamental Features4. Reporting Methods5. News Reporting6. Purposeful Reporting7. Reporting Crimes8. Reporting by Investigation9. Reporting in Details

10. Communication Methods

Volume IV1. Genesis of News2. Origin of News3. Salient Features

NEW SEVEN WONDERS (WORLD)M.H. Syed Introduction Taj Mahal: The Monument of Love (India) Chichen Itza (Mexico) Christ, the Redeemer (Brazil) Colosseum (Italy) Great Wall of China Machu Picchu (Peru) Petra (Jordan) Great Pyramid of Giza Bibliography Index

ISBN: 978-81-8488-269-8 Edn: 2009 Price: ` 950 (US $ 38)

4. Different Type of News5. News Collection6. News Material7. Selection of News8. Various News Items

Volume V1. Journalistic Writing2. Specialised Writing3. Commentary Writing4. Feature Writing5. Magazine Writing6. Publishing Procedure7. Significance of Advertising8. Modern Gadgets9. Participation of Readers

10. Social Orientation


JAN 20158

www.himpub.com JAN 2015

HPH IS SOLE DISTRIBUTOR FOR HBPL HBPL MULTI-VOLUME SETS

ENCYCLOPAEDIA OF MEDIA MANAGEMENT(Set of Five Volumes)

M.A. Shewan & B.D. UsmaniPublisher: HPBL, New Delhi

ENCYCLOPAEDIA OF PUBLICRELATIONS AND ADVERTISING(Set of Three Volumes)M.I. Naved, Syed M.H.Publisher: HBPL, New Delhi

9


Volume I1. Organisational Media Management2. Functional Management of Media3. Re-organised Media Management4. Management of Publication5. Newspaper Management6. Managing Creativity in Media7. Managing Objectives and Aims of Media8. Functioning System of Media Management9. Communication Management

Volume II1. Fundamental Issues in Media Management2. Values and Traditions of Media Management3. Common Elements of Media Management4. Media Management Dimensions5. Major Dimensions of Media Management6. Changing Dimensions of Media Management7. New Trends and Challenges for Media

Management

8. Responsible Media Management9. Managing Media’s New Role

10. Media in a New Avatar11. Specified Cases in Media

Volume III1. Editorial Management2. Team Management in Media3. Accomplishment of the Management Task4. Editors’ Responsibility in Management5. Managing Art of Editing6. Reporting and Media Management7. Managing Reporters’ Role in Media8. Managing News Perceptions in Media9. Significance of News and Media

Management10. Managing Sources of News11. News Coverage Management12. Management for Making News13. Managing Development of News14. Managing Presentation of News

Volume IV1. Management in Journalism Fields2. Newspaper’s Position under Media

Management3. Management of News Agencies4. Broadcasting and Telecasting

Management5. Electronic Media Management6. Managing News Editing7. Managing Good Stuff for Newspapers8. Managing Interviews9. Communication Management in Media

BibliographyIndex

Volume V1. Managing Social Orientation of Media2. Managing Social Status of Media3. Managing Media Effects

4. Managing Media Themes5. Management under Different Media

Theories6. Managing Media Research7. Managing Methods of Research in Media8. Managing Marketing Research in Media9. Managing Public Opinion in Media

10. Managing Audience Studies and MediaInfluence

11. Managing Copyright and Censorship inMedia

12. Managing Future Prospects of MediaBibliographyIndex

Volume I1. Concept and Perception of Public

Relations2. History of Public Relations and Advertising3. Nature and Format of Public Relations4. Types of Public Relations5. Scope and Objectives of Public Relations6. Various Aspects of Public Relations7. Promotional Exercise in Public Relations8. Crisis Management in Public Relations

BibliographyIndex

Volume II1. Audio-Visual Technology for

Public Relations2. Public Relation Firms and

Departments3. Internal Communication for Public

Relations4. Social Media, Social Networking and

Public Relations5. Future of Public Relations6. Difference between Advertising and Public

Relations7. Advertising Agencies and Advertising

IndustryBibliographyIndex

Volume III1. Concept and Perception of Advertising2. Advertising Media3. Development of Advertising4. Advertising Strategies5. Advertising and Communication6. Advertising for Different Media7. Various Types of Advertising8. Electronic Advertising Trends9. Social Impact of Advertisements

BibliographyIndex


Volume I1. Introduction2. Marketing Strategy3. Merchandising Policy4. Merchandise Planning5. Merchandising Organisation6. Merchandising Business7. Merchandising Management8. Merchandising Leadership9. Merchandise Skill and Decisions

Bibliography

Volume II1. Promotion of Merchandising2. Merchandising Techniques3. Merchandise Displays

Volume III1. Merchandising and Marketing2. Merchandising Strategies3. Merchandising Objectives4. Merchandising Targets5. Merchandise Functions6. Merchandising Economy7. Merchandising Finances8. Merchandising and Quality9. Merchandise Production

10. Merchandising ProductsBibliography

Volume IV1. Service Merchandise2. Brand Merchandising3. Merchandising Projects4. Merchandise Logistics5. Merchandise Industry6. Garment Merchandising7. Decision in Merchandising8. Procedure for Decision Making Bibliography

4. Merchandise Sales5. Sales Promotion6. Merchandising Distribution7. Merchandise Retailing

Bibliography

Volume V1. Direct Merchandising2. Merchandise Sales3. Personal Merchandising4. Merchandising Network5. Merchandising Supplies6. Online Merchandising7. Telemarketing8. Price Administration9. Catalogue Marketing

10. Fixation of Prices11. Merchandise Transportation12. Globalisation of Merchandising

Bibliography

Volume I1. Fundamental Aspects2. Basic Factors3. Salient Features4. The Development5. Fundamental Features6. Practical Effects7. Social Orientation8. New Trends9. Various Organisations

10. Law and its Importance11. Tourism in India

Bibliography

Volume II1. Origin of Tourism2. The Backdrop3. Different Types of Tour4. Ancient Indian Tourism5. Medieval Indian Tourism6. Modern Indian Tourism7. Tourism and Hotel Industry

Volume III1. Tourism Administration2. Management Fundamentals3. Business Administration4. Objectives of Business5. Costing and Management6. Factors in Costing7. Budget Preparation8. Dimensions in Economy9. Dimensions in Trade

10. Functions of Hotel Industry11. Official Guidance

Bibliography

Volume IV1. Marketing Business2. Basic Features3. Marketing Concept4. Functioning and Operation

Volume V1. Organisation of Tour2. Movement of Tourists3. Cultural Factors4. Global Factors5. Progress Plan6. Sustainable Planning7. Policy and Planning8. Publicity and Advertisement9. Significance of Publicity

10. Working of Hospitality IndustryBibliography

Volume VI1. Ticketing and Booking2. Basic Aspects3. Travel for Fun4. Global Ticketing5. Medium of Travelling6. Travelling in Air7. Sector of Civil Aviation8. Civil Aviation Development9. Importance of Airlines

10. Journey on Waters11. Journey by Train12. Journey by Road13. Significance of Hotels

Bibliography

8. Role of Hotel Industry9. Background of the Industry

Bibliography

5. Productive Value6. The Scope7. Various Levels of Marketing8. Networking for Sale9. Domestic and Global Marketing

10. Timebound Supplies11. Exercise of Promotion12. Planning for Development13. Significance of the Client14. Assessment and Evaluation

Bibliography

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ENCYCLOPAEDIA OFMERCHANDISING(Set of Five Volumes)M. Najeeb KhanPublisher: HBPL, New Delhi



ENCYCLOPAEDIA OF TOURISM(Set of Six Volumes)M.N. KhanPublisher: HBPL, New Delhi

JAN 201510

HBPL MULTI-VOLUME SETS ENCYCLOPAEDIA OF FUNCTIONAL … · Bibliography Volume II Preface 1. Project...

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