Student Recruiter tm
by GIS Solutions Inc
Colleges and UniversitiesColleges and Universities
Student Recruiterby GIS Solutions Inc
…are comprised of a diverse student body
…are comprised of a diverse student body
…recruited from a variety of geographic locations
…recruited from a variety of geographic locations
Building a profitable college student population
Student Recruiterby GIS Solutions Inc
Existing “hot spots” for recruiting.
Existing “hot spots” for recruiting.
Expanding recruitment possibilities
New high-probability areas for recruitmentNew high-probability areas for recruitment
GSI’s Student Recruiter is designed to help you find
new areas for recruitment.
GSI’s Student Recruiter is designed to help you find
new areas for recruitment.
Student Recruiterby GIS Solutions Inc
Methodology
GIS Solutions has 17 years of experience with large geographically-based datasets
GIS Solutions owns and/or accesses both public and proprietary datasets including:
1. nationwide map of high school boundaries2. detailed test score data for thousands of high schools3. detailed demographic data for schools, neighborhoods and even
individual addresses
Colleges have detailed information about students, including home addresses
GIS Solutions combines student addresses with our geographically referenced datasets to produce student type profiles based on:
geographydemographicseconomicsPRIZM lifestyle segments
These “profiles” are used to find similar high-probability recruiting areas
ResultsResults
Student Data(provided by college)•address•transcript data•net tuition•income•financial aid•etc.
Student Data(provided by college)•address•transcript data•net tuition•income•financial aid•etc. Enhanced Dataset
•address•transcript data•net tuition•income•financial aid•X,Y map locations•high school data•demographics•PRIZM segments•etc.
Enhanced Dataset•address•transcript data•net tuition•income•financial aid•X,Y map locations•high school data•demographics•PRIZM segments•etc.
GIS Solutions Data•X,Y map locations•high school data•demographics•PRIZM segments•etc.
GIS Solutions Data•X,Y map locations•high school data•demographics•PRIZM segments•etc. GIS Solutions combines
student data with geographic, high school, demographic, and PRIZM
segments data.
GIS Solutions combines student data with
geographic, high school, demographic, and PRIZM
segments data.
Student Profiles
Student Type 1Student Type 1
Student Type 2Student Type 2
Student Type 3Student Type 3
Analyze dataGroup into Student
Profiles
Analyze dataGroup into Student
ProfilesMaps highlighting
recommended recruitment areas
Maps highlighting recommended
recruitment areas
Tables listing recommended
recruitment schools and addresses
Tables listing recommended
recruitment schools and addresses
Use Student Profiles to find similar schools,
households which become prospects for targeted
recruitment
Use Student Profiles to find similar schools,
households which become prospects for targeted
recruitment
Export maps, tables, etc for use in recruitment
efforts
Export maps, tables, etc for use in recruitment
efforts
Recruitment Support Materials
•Maps•spreadsheets,•mailing lists•school reports•etc.
Recruitment Support Materials
•Maps•spreadsheets,•mailing lists•school reports•etc.
MapsSpreadsheetsmailing listsreportsetc
Utilize Recruitment Support Materials to
achieve recruitment goals
Utilize Recruitment Support Materials to
achieve recruitment goals
Increase:
1. Efficiency
2. Enrollment
3. Tuition
4. Diversity
Export maps and tables which show where to
focus recruitment efforts
Export maps and tables which show where to
focus recruitment efforts
Student Recruiterby GIS Solutions Inc
From data to results
5. Profitability
Student Recruiterby GIS Solutions Inc
Data Examples
Student Recruiterby GIS Solutions Inc
Data Sample: High School Demographics
Student Recruiterby GIS Solutions Inc
Data Sample: Household Demographics
Student Recruiterby GIS Solutions Inc
Data Sample: High School Test Scores
Student Recruiterby GIS Solutions Inc
Data Sample: PRIZM – Lifestyle Segments
Student Recruiterby GIS Solutions Inc
Data Sample: PRIZM segments at Household (ZIP+6) Level
Student Recruiterby GIS Solutions Inc
Process Details
Student Recruiterby GIS Solutions Inc
Creating the Enhanced Student Dataset
Enhanced Student Dataset
Student ID
Address GPA Net Tuition
School-based Fin. Aid
map X map Y High School
PRIZMSegment
Income % Minority
etc.
10001 100 Main Street….
3.74 9500 2500 -88.855 42.478 Oakdale 41 64000 8
10002 301 Cherry Road …
2.9 5000 7000 -87.124 41.214 Benson 55 102000 14
10003 757 Mill Valley …
4.0 12000 0 -92.411 40.23 North Ridge 47 80000 5
10004 30001 Hwy 97…..
3.5 8000 4000 -90.012 41.754 Springfield 31 82000 24
Apply GIS Solutions technology / methodology to combine the two datasets. The result is the Enhanced Student Dataset which include Map X and Map Y information,
allowing the student record to be shown on a map.
Apply GIS Solutions technology / methodology to combine the two datasets. The result is the Enhanced Student Dataset which include Map X and Map Y information,
allowing the student record to be shown on a map.
Student Recruiterby GIS Solutions Inc
Enhanced Student Dataset can be mapped
Student ID
Address GPA Net Tuition
map X map Y High School
PRIZMSegment
Income % Minority etc.
10001 100 Main Street….
3.74 9500 -88.855 42.478 Oakdale 41 64000 8
10002 301 Cherry Road …
2.9 5000 -87.124 41.214 Benson 55 102000 14
10003 757 Mill Valley …
4.0 12000 -92.411 40.23 North Ridge
47 80000 5
10004 30001 Hwy 97…..
3.5 8000 -90.012 41.754 Springfield 31 82000 24
Enhanced Student Dataset
X, Y locations allow student records to be mapped.
X, Y locations allow student records to be mapped.
Enhanced Student Dataset
Student ID
Address GPA Tuition Paid
School-based Financial Aid
map X map Y High School
PRIZMSegment
Income % Minority
etc.
10001 100 Main Street….
3.74 9500 2500 -88.855 42.478 Oakdale 41 64000 8
10002 301 Cherry Road …
2.9 5000 7000 -87.124 41.214 Benson 55 102000 14
10003 757 Mill Valley …
4.0 12000 0 -92.411 40.23 North Ridge 47 80000 5
10004 30001 Hwy 97…..
3.5 8000 4000 -90.012 41.754 Springfield 31 82000 24
Student Recruiterby GIS Solutions Inc
Develop “Profiles” from Enhanced Dataset
GIS Solutions experts work with college staff to identify desired student types used create “Profiles” which will be used to find additional high-probability recruitment areas
and addresses.
GIS Solutions experts work with college staff to identify desired student types used create “Profiles” which will be used to find additional high-probability recruitment areas
and addresses.
Profile Type 1
PRIZM Segments 45,46,53
Income Range 45000 - 68000
High School ACT Test Scores
24-28
% Minority 50
etc
Profile Type 2
PRIZM Segments 24,55,56
Income Range 75000- 95100
High School ACT Test Scores
28-32
% Minority 12
etc
Profile Type 3
PRIZM Segments 17,20,31
Income Range 85000- 99000
High School ACT Test Scores
29-34
% Minority 15
etc
Student Recruiterby GIS Solutions Inc
Use Profile to find new recruitment areas
Profile Type 1
PRIZM Segments 45,46,53
Income Range 45000 - 68000
High School ACT Test Scores
24-28
% Minority 50
etc
Profile Type 2
PRIZM Segments 24,55,56
Income Range 75000- 95100
High School ACT Test Scores
28-32
% Minority 12
etc
Profile Type 3
PRIZM Segments 17,20,31
Income Range 85000- 99000
High School ACT Test Scores
29-34
% Minority 15
etc
Apply GIS Solutions technology to locate new recruitment areas based in desired student profile types.
Apply GIS Solutions technology to locate new recruitment areas based in desired student profile types.
New high-probability areas for recruitmentNew high-probability areas for recruitment
Existing “hot spots” for recruiting.
Existing “hot spots” for recruiting.
Maps Downloads
Student RecruiterTables
Student Recruiterby GIS Solutions Inc
Use Profiles to find new recruitment areas
GIS Solutions processes show you a detailed map including:
• target zones for recruiting• current student locations• high school locations• alumni locations• admission counselor locations
GIS Solutions processes show you a detailed map including:
• target zones for recruiting• current student locations• high school locations• alumni locations• admission counselor locations
Show on MapTarget Zones (High School Boundaries)
Target High Schools
Target Addresses
Current Students
Alumni
Admissions Counselors
Maps DownloadsTables
Student Recruiter
Show on MapTarget Zones
Target High Schools
Target Addresses
Current Students
Alumni
Admissions Counselors
Student Recruiterby GIS Solutions Inc
Map Details
School DetailsCurrent Student Data
Address 377 Hill
GPA 3.7
HH Income 84,000
Tuition Paid 8,200
School BasedFinancial Aid
3,800
etc.
Recruitment Target Location
Address 201 Oak …..
PRIZM Segment 42HH Income 87,000Ethnicity Hispanicetc.
Alumni
Address 100 Cherry...
Name Joe Smith
HH Income 101,000
Year Grad. 1978
PRIZM 42
Show on MapTarget Zones (High School Boundaries)
Target High Schools
Target Addresses
Current Students
Alumni
Admissions Counselors
Maps DownloadsTables
Student Recruiter
Student Recruiterby GIS Solutions Inc
Table View – Target Schools
Target Recruiting Schools Target Recruitment Addresses
School Name
Address Contact Match Confidence
ACT SATVerbal & Math
PSAE AverageHousehold Income
% minority etc.
Eastside 100 Oak St.. Mr. Bob Jones …
95% 28 1210 95 65000 29%
Westside 200 Cherry Mrs. Mary Wilson ….
89% 30 1150 87 29000 2%
Southside 300 Magnol.. Mr. Frank Norris …
92% 31 1204 91 47000 12%
North Ridge 100 Oak St.. Mr. Harold Smith….
95% 28 1210 95 65000 29%
Benson 200 Cherry Mr. Fred Johnson …
89% 30 1305 87 29000 2%
Hamilton 300 Hillside Mr. Ben Olson ..
92% 31 1195 91 47000 12%
Newbury 702 Mountain Mr. Sam Jones…
92% 31 1320 91 47000 12%
etc
The system produces a table of high schools which have characteristics similar to the recruitment
profiles defined previously.
The system produces a table of high schools which have characteristics similar to the recruitment
profiles defined previously.
Maps DownloadsTables
Student Recruiter
Student Recruiterby GIS Solutions Inc
Table View Target Addresses
Target Recruiting Schools Target Recruitment Addresses
Address PRIZM Segment Match Confidence Household Income Ethnicity etc.
100 Oak St.. 42 95% 120000 Hispanic
200 Cherry Rd … 37 88% 78000 Black
300 Magnolia Ave .. 25 88% 100500 Black
100 Oak Street …. 41 99% 94000 White
200 Cherry 57 89% 88000 Asian
300 Sherwood St…. 33 92% 88000 Pacific
300 Michener….. 29 94% 89000 Native American
etc
The system produces a table of addresses which have characteristics similar to the recruitment
profiles defined previously.
The system produces a table of addresses which have characteristics similar to the recruitment
profiles defined previously.
Student Recruiterby GIS Solutions Inc
Output Data Sample: Target Addresses
Student Recruiterby GIS Solutions Inc
Output Data Sample: Target Schools 1
Student Recruiterby GIS Solutions Inc
Output Data Sample: Target Schools 2
Maps DownloadsTables
Student Recruiter
Student Recruiterby GIS Solutions Inc
Download Maps and Tables
Recruiting Maps as PDF
Target High Schools as Excel File
Target Addresses as Excel File
Etc.
DownloadDownload
Files are downloaded to local computer where they can be used to support recruitment efforts or
loaded into other software systems.
Files are downloaded to local computer where they can be used to support recruitment efforts or
loaded into other software systems.
Student Recruiterby GIS Solutions Inc
Efficiently build your profitable student population
ResultsResultsIncrease:
1. Efficiency
2. Enrollment
3. Tuition
4. Diversity
5. Profitability
GIS Solutions Inc2612 Farragut Drive
Springfield, IL 62704
217.546.3635www.gis-solutions.com
Student Recruiterby GIS Solutions Inc
Contact Information
Tim Johnson, [email protected]
217.836.3639
Ron Skupien, Marketing and [email protected]
312.303.648