T H E G E N E S I S A P P R O A C H

How we source talentWe are leaders in our approach to identifying the talent and specialisms that our clients need

to drive their businesses forward and become leaders in their own fields.

We utilise a range of channels from which we are able to source talent for the sectors we operate in.Some of these are traditional recruiter methods; others utilise newer techniques across social media

channels and networking

We build candidate talent communities from which we identify the best fit for our client opportunities.Candidates choose to either follow us on our range of social media channels or they can create a

more personal and individual records on our CRM / Database.

We recognise that our communities consist of active AND passive job seekers, so the content andinformation we share is much more than just the jobs we represent. Our content is designed to be

engaging, informative, thought provoking and relevant to both active and passive industry professionals.After all our knowledge is something to be shared.

Develop Engage RetainBigger, better talent pools from Genesis Associates Ltd

NETWORKING SOCIALHEADHUNTINGDATABASESREFERALSADVERTISING01 02 03 04 05 06

Paid

onl

ine

med

ia a

dver

tisin

gan

d su

bscr

iptio

ns

Social media lead generation, both automated and throughactive participation ofour consultants in onlinecommunities relevantto their field of recruitment

Gen

esis

can

dida

tere

fera

l sch

eme

Sour

ce fr

om re

gist

ered

da

taba

ses

and

tale

nt p

ools

Proa

ctiv

e So

urci

ng a

ndta

lent

map

ping

Cons

ulta

nt c

onta

cts

and

netw

orki

ng e

vent

s

Onl

ine

com

mun

ities

Sharable contentSector relevant downloads, whitepapers, info graphics and industryguides for professionals.

Social Media engagementWe host and facilitate Social Media thinktank groups to bring industry professionalstogether to share best practice, seek otherexpert opinion and allow a wider networkof knowledge to beshared.

Candidate AND client surveysEngage with candidates and clientsas part of their online experiencewith interactive surveys, pollsand findings.

Event SponsorshipWe sponsor many and attend the leadingnetworking events to either share or furtherour own knowledge.

Regeneration CallsWe touch base with registered candidates tokeep up to date with short and longer termcareer aspirations and industry updates.

Guest BloggingRegular sector focused bloggingfrom specialist consultants andindustry experts.

Phase 1 - Sourcing

Phase 2 - Build

Phase 3 - Engage

SOCIAL MEDIA CHANNELSMarket knowledge led filtering ensuringdata integrity, relevance and quality

DATA FILTERING

Developing a bigger talent poolthrough candidate engagement

H O W W E D O I T

We target and reach both activeand passive candidates throughtargeted content that actsas an incentive to engagewith us.

WE TALK TO A BIGGER POOLBy maintaining contact with candidatesthrough our digital channels relevantcontent outreach, we developtrust and better relationshipswithin our talent pool.

WE RETAIN AND REGENERATE