Gatorade Digital Marketing Strategy
By: Nick Karski
History Of G● Created in the summer of 1965 for the University of Florida football team● University of Florida assistant coach wanted to know why his players were
being affected by the heat.● Gatorade helped the team win games and outlast their opponents● Gatorade is now used by many major sports and by all ages
Big Idea● Website Overhaul
○ Current Website is boring○ Increase the level of engagement
■ Show that Gatorade is a fun and innovative brand
○ Promote more products
Our Audience● Well defined Target audience
○ Athletes everywhere● Strong brand loyalty● Large consumer base
Show The World What You’re Made Of● Gatorade is more than a sports drink
○ Update products feature on the website● Allow consumers to purchase from site
○ Teams buy product in bulk○ Gain more revenue
Show The World What You’re Made Of (Cont.)● Gatorade is a powerful brand● Gatorade is a fun and interactive brand● Gatorade is an innovative sports drink
○ Bottle shape○ It’s a science
Stop and Stay Awhile● Make the user want to explore
○ “Science of G”○ “The League Of Captains”○ Gatorade Mobile App
Stop and Stay A While (Cont.)● “Science of G”
○ Shows how Gatorade helps the body during athletic activities.● “The League Of Captains”
○ Comic series for younger audience● Gatorade Mobile App
○ Turn water into “the enemy of performance
Path To Success ● Metrics
○ Online sales○ Number of clicks on/in website
● Budget○ $50,000
Making The Strong Even Stronger● Enhance the brand through digital marketing● Increase Gatorade product sales
○ Generate more revenue● Increase online traffic
○ Get consumers to look at Gatorade on the go
Top Related