PPt of Gatorade..
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Transcript of PPt of Gatorade..
INTRODUCTION THE BEGINNING……
TEAM MEMBERS
KASHIF QURESHI
JAY THAKKAR
HRISHIKESH DESHMUKH
JASIM SHAIKH
IMRAN MALIK
WHAT IS GATORADE?
When should you drink Gatorade?
Why is Gatorade better than water?
Although both water and Gatorade are thirst quenchers, these two drinks are meant to replace the lost fluids of an individual…
WATER In the case of regular
water, it serves as a generic medium of transporting nutrients, and even waste elements, inside the human body. It keeps the internal mechanism of the body in balance. That’s why it is recommended to drink water before, during, and after regular physical activities to maintain this balance.
GATORADE Unlike regular water,
Gatorade is filled with electrolytes like potassium and sodium that will be used to replace all those natural electrolytes lost in the body after profuse sweating during a tiring physical activity. The sodium in Gatorade also helps the body retain fluids. It also has more carbohydrates that act as a source of energy.
Gatorade v/s other energy drinks
Other energy drinks raises your blood pressure which isn't good when playing a sport. Sports drinks before a game aren't intended to be drank before a game. They are to refuel you. Also, other energy drinks will give you a short energy kick then you will have a big down-period and then back to normal.
HISTORY…….
Gatorade invented in 1965
1967 Orange Bowl,
The Quaker Oats purchased Gatorade in 1983 for a sum
of $220 million.
International expansion
2001 - Gatorade's been acquired
2004 journey to India
GATORADE COMES UNDER FMCG….
FMCG Companies are among the top contenders that pursue the brand positioning process to establish their products in market.
FMCG industry has actually been responsible for the growth of advertisement industry in countries and consequently for creating a large number of jobs in this sector also.
Advertising and publicity….
Gatorade is the official sports drink of National Football League, National Basketball Association, USA Basketball, National Hockey League,US Soccer Federation.
The ads began airing in August 1991.Primary endorsers in the 2000s have included Professional
Golf Association golfer Tiger Woods. Distribution was extended to include the U.K. in 2008,
coinciding with an agreement designating Gatorade as the official sports drink of the Chelsea Football Club.
Research and developmentThe Gatorade Sports Science Institute (GSSI) is a research facility operated in Barrington, Illinois that has been featured in a number of the company's commercials. Established in 1985, this organization consists of scientists studying the correlation and effects of exercise, environmental variables, and nutrition on the human body. It regularly conducts testing and research on how hydration and nutrition affect athletics.
MARKETING PRACTICE Gatorade: Tested In The Lab, Proven On The
Field This brand have a market share of over 70%
in the US market.The brand had a soft launch in India. While in US and the west, Sports coexist with the studies while in India it is mutually exclusive.
The drink is being promoted by a " special sweat team" who will be meeting potential clients at the various " Points of Sweat" like gyms, sports centers, joggers park etc.
GATORADE IN INDIA
JOURNEY TO INDIA
Gatorade was launched in India in 2004 and marketed by pepsico India Holdings Pvt Ltd . Gurgaon ,Haryana and over the years, has become an integral part of the kitbags of many leading sportspersons. Gatorade has been tried and endorsed in India by the top sports stars and professionals, including Sachin Tendulkar, Irfan Pathan, Md. Kaif, S. Sreesanth Ramji Srinivasan and Javagal Srinath.
Experts opinions : Mr. Javagal Srinath(ex-cricketer)
Srinath said. "I am happy that initiatives like Gatorade's sweat testing helps expose our young players, coaches and administrators to the modern scientific methods for physical fitness management providing the knowledge that our players can use to improve their performance on the field,"
SUPPLY CHAIN NETWORK
MANUFACTURER
DISTRIBUTOR
RETAILER
CONSUMER.
GATORADE
ENERGY DRINK
What are gatorade ingredients?
• Sugar,carbohydrates,Acidity Regulator,Electrolytes, and artifical colour.
Why artifical colour?The colors of Gatorade not
only look good but also help in flavor perception enabling you to tell different flavors apart.
.
Artifical colours are added at the lowest possible level to achieve the desired color. For those who prefer drinks without color, Gatorade Ice is available.
?
How is Gatorade different from energy drinks?
Benificial to diabetics persons ?
Why doesn't Gatorade contain fruit juice and caffeine ?
Is Gatorade safe for kids ?
Flavours of gatorade ? orange lemon-lime
Why is Gatorade better than other sports drinks?
Is Gatorade safe for infants and toddlers?
Nothing works better than Gatorade.
Gatorade is ideal beverage while…. Exercising/Gym
Gatorade is the ideal beverage while…..
Out and About
Gatorade is the ideal beverage while …
Playing various sports
Gatorade is the ideal beverage while…
Jogging /walking
Who is the primary target market for Gatorade in India?
India is a huge sports loving country,apart from cricket there are many other sports booming up. traditonally it is for sportsperson 18-24 but there is no such age criteria any one who loves to be fit and active can have a “Gatorade Energy mix”.
The drink is being promoted by a " special sweat team" who will be meeting potential clients at the various " Points of Sweat" like gyms, sports centers, joggers park etc.
Gatorade is available in following quantities..
400 ml pet bottle
500 ml pet bottle
1.5 litre pet bottle
Gatorade is also available in sachet of 35g.Nutritional information per sachet of 35g
Energy : 126kcalCarbohydrate : 32.4g Sugar : 32.2gSodium : 215mg
