THE KING

• Gatorade announces it’s new flavor, “The King” powered by Lebron James. It’s tangy refreshing flavor will leave you thirsty for more. Never before has Gatorade got you feeling like royalty. From early morning practices to championship games, Gatorade is now … #ThirstForAKing

All about the crown

BRAND LENSREFRESHING

REVITALIZING

INNOVATIVE

CONFIDENT

POWERFUL

DEMOGRAPHICS ► AGE: 10-30 year olds► Gender: Female/Male► Shop at: Athletic chain stores (Dicks Sporting Goods, Champs, Models, Sports Authority)

- Food Stores & Convenient Stores (Acme, Shoprite, Stop & Shop, Costco, BJs,

Foodtown, Wawa, 7eleven, Quick Check, Sheets, etc.)►Personality: Outgoing, enthusiastic, athletic, good taste ► What Social Media do they use?: Facebook, Twitter, Instagram

HEAT CARNIVAL launch event

- Theme: Miami Heat/Gatorade

- When: April 18,2014

- Where: American Airlines Arena

- Speaking: Lebron James will speak three times (start of the week, mid week, and end of the week) promoting his new drink and thanking everyone for their support towards Gatorade, the playoffs, and coming out to his launch event.

- Invited: Avid Miami Heat Fans, our target audience, and season ticket holders (special prizes for them)

- Featured: Celebrities Kate Upton, Shaquille O’Neill, Tim Tebow

HEAT CARNIVAL

- LIVE DJ – CALVIN HARRIS - SPECIAL APPEARANCE – DAVID GUETTA, BEYONCE,

DRAKE, & NICKI MINAJ

- : LASER SHOW

- : Celebrity basketball game featuring Miami Heat Trotters

- BASKETBALL FREESTYLERS- VINE CONTEST

- BEST VINE VIDEO OF THE FREESTYLERS WINS A CHANCE TO PLAY LEBRON IN A 1 VS 1- IF WON, YOU WILL RECEIVE 10% OFF MIAMI

HEAT GEAR

HEAT CARNIVAL

• MEET & GREET THE STARS - TWITTER CONTEST: IF YOU TWEET THE BEST PICTURE

OF YOUR MEET AND GREET & WHY IT MEANT SO MUCH TO YOU, YOU WILL BE ENTERED IN A CHANCE TO WATCH A MIAMI HEAT GAME WITH YOUR FAVORITE PLAYER OR MUSICAL

ARTIST

• RELAY RACES & SCAVENGER HUNT– SCAVENGER HUNT (SEASON TICKET HOLDERS): RETIRED

& ACTIVE PLAYERS WILL BE SCATTERED AROUND THE AREA POSTING THEIR LOCATION ON INSTAGRAM, THE FANS WILL HAVE TO FIND THEM. ONCE FOUND THEY WILL HAVE TO COLLECT AN ITEM FROM THAT PLAYER & THE FIRST TEAM FINISHED WILL RECEIVE 10% OFF ON THEIR NEXT TICKET PURCHASE & A COMPLIMENTARY T-SHIRT OF GATORADE

MANNY PUIG

• LIVE ALLIGATOR DEMONSTRATION FEATURING MANNY PUIG

• SEE ALLIGATORS UP CLOSE

• WATCH HIS UNIQUE TRICKS

• FREE FOR ALL FANS!!

ATHLETES ALL AROUND THE WORLD – BIG, SMALL, TALL, SHORT, YOUNG, OLD, ACTIVE, RETIRED, ETC.

START: after the regular Miami heat season (April 18, 2014)

END: Timeless

…SO WHEN WILL YOU WEAR YOUR CROWN?