GATORADECorporate Overview

Company History

• How Gatorade came about: – A University of Florida assistant

coach wondered why his athletes where not performing at their best and asked researchers to figure out why.

– Researchers found that the players were losing electrolytes and fluids through sweat.

Company History

• The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.

Company

• Gatorade is also a product of Pepsi's and is its 4th largest brand as of 2009.

• In 1983 Gatorade was deemed the official sports drink of the NFL (A title it still holds today)

Climate

• Many people drink Gatorade as an everyday beverage, when it is intended for athletic performance

• Changed all products to not contain High Fructose Corn Syrup to fit today’s societies trend of healthier products

• Gatorade now offers an “Elite” series that contains twice the sodium and three times the potassium for elite endurance athletes.

Customers

• Target market– Mainly athletes– Aged 18 – 25– Sports like: Soccer, basketball, baseball, track & field,

football, tennis, etc. – Income does not matter.

• Other– Kids, teenagers, adults– Anyone that wants to be adequately hydrated– Gatorade helps putting back electrolytes and fluids fast

Competitors

Collaborators

• Retail & Grocery Stores:

Collaborators

• Convenience Stores:

Collaborators

• Official Sport Drink of:

SWOT

Strengths•Strong Market share•official energy drink for the NFL•Good reputation

and pricing

Weaknesses• 1• 2• 3

Opportunities• Expanding into the African

market• Creating a new product line• Adding an MMA athlete as a

sponsored athlete

Threats•Possible new Taxes•Energy Drink growth in

popularity

SWOT

Questions &

Answers

Gatorade Company history How Gatorade came about:A University of Florida assistant

coach wondered why his athletes where not performing at their best and asked researchers to figure out why.

Researchers found that the players were losing electrolytes and fluids through sweat.

History continued

• The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.

Opportunities Adding an athlete from Mixed Martial Arts (MMA)

as a sponsored athlete Becoming the official sports drink of the NHL, MMA,

and the PGA Tour (Golf). Creating a new product line, aside from their drinks,

for athlete’s to get the most out of their bodies Expanding into the African market and making more

of their products available to the citizens of Africa (currently only have lemon lime and orange offered)

ClimateMany people drink Gatorade as an everyday

beverage, when it is intended for athletic performance

Changed all products to not contain High Fructose Corn Syrup to fit today’s societies trend of healthier products

Gatorade now offers an “Elite” series that contains twice the sodium and three times the potassium for elite endurance athletes.

Strengths•Strong Liquidity•Expanding Operating Margin &

Return on Equity•Strong Revenue Weaknesses• Limited iPhone/Mobile Variants• Unsolved Issues regarding Legal

Proceedings• Dependence on Network Providers

Opportunities• Emerging Markets Providing Ladder

for Growth• Scope in Retail Segment• Innovative Products & Designs

Threats•Theft of Digital Content•Absence of multiple

Distribution network•Intense Competition

SWOT

Apple SWOT Analysis

Strengths•Strong Liquidity•Expanding Operating Margin &

Return on Equity•Strong Revenue Weaknesses• Limited iPhone/Mobile Variants• Unsolved Issues regarding Legal

Proceedings• Dependence on Network Providers

Opportunities• Emerging Markets Providing Ladder

for Growth• Scope in Retail Segment• Innovative Products & Designs

Threats•Theft of Digital Content•Absence of multiple

Distribution network•Intense Competition

SWOT

Apple SWOT Analysis

Threats

• Possible new Taxes• Energy Drink growth in popularity • Marketing keeping the Interest of targeted

customers