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The Social Media Club
Social Media volgens TSMC?
Social Media Advertising?
Traditional Advertising
Advertising
above the line● massa● massamedia● merkbekendheid
push● foie gras
Context● Wie● Waar
below the line● doelgroepen● op het individu●
pull● vragende klanten
● Wanneer● Welk kanaal
Advertising
Online / Offline● op elkaar afgestemd● aanvullend
Mix the Marketing Mix!⇒ online / offline - above / below / through the line - push / pull
The only thing people do see is whether a brand is saying something or just selling them something
Social Media Advertising
+ =
Social Media Advertising
Betalende communicatie op Sociale Netwerken met het doel potentiële klanten over te halen tot aanschaf van producten en diensten.
Social Media Advertising
+ =
Social Media Advertising
Voordelen
● zeer gericht● meetbaar● goedkoop● alomtegenwoordig
Social Media Advertising
Werkt dat?
● Niet als traditionele reclame● Content Marketing?● Relevantie bieden
Social Media Advertising
Belangrijkste elementen
● doel● doelgroep
Social Media Advertising
Case
Velo AntwerpenAntwerpen Autovrij
Social Media Advertising
Case
● Doel?● Doelgroep?
Social Media Advertising
Verschillende media
Social Media Advertising
Segmentatie
Social Media Advertising
Social CRM
⇒ Get to know the fan behind the like
Social Media Advertising
Doelgroep bepalenDoel bepalenMedia bepalen
Social Media Advertising
Facebook Audience
Link
Social Media Advertising
Facebook Audience
Ga eens door de volgende help sectie:https://www.facebook.com/help/433385333434831/
https://www.facebook.com/ads/audience_insights/
Linkhttp://wann.es/s/presentatie
Social Media Advertising
Social Media Advertising
Facebook Audience
https://facebook.com/ads/audience_insights
Social Media Advertising
Case
● Doelgroep / segment opbouwen
Social Media Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Ads Effect
Maar wat is de piek op 14 september?!
Facebook Advertising
Facebook Advertising
Voordelen van de Power Editor
● Custom Audiences → ○ emaillists○ website visitors
● Look-a-Like Audiences● Unpublished Posts● Retargeting● Conversion Pixels
Facebook Advertising
https://www.facebook.com/ads/manage/powereditor/
Facebook Advertising
https://www.facebook.com/ads/manage/
Facebook Advertising
https://business.facebook.com/
⇒ Facebook professional
Atlas! // Ello // En jij?!
The future?
www.thesocialmediaclub.be@[email protected]/TheSocialMediaClub
http://tsmc.be/http://www.hubspot.com/products/social-inboxhttp://tradablebits.com/fan-crmhttp://www.falconsocial.com/http://velo-antwerpen.be/https://www.facebook.com/help/304781119678235/http://ideas.primeloop.com/http://mysocialsherpa.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/http://www.salesforcemarketingcloud.com/resources/ebooks/the-facebook-ads-benchmark-report/
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