edenspiekermann_

amsterdam berlin san francisco stuttgart

from smartphone apps to smart environments

Appril Festival – The Next stAPP

Edo van Dijk09.04.2013

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In 2012 twice as many mobile devices were sold as PC’s

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The future of the internet is mobile

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ContextContent

why

what

who

when

wherehow

Users

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now

here

ContextContent

why

what

who

when

wherehow

Users

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Mobility

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Smartphone apps

Smart environments

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Location: HelsinkiProject: Urbanflow

« We’re making the city more transparent to its people, displaying data and making people care more. »

Adam Greenfield, Urbanscale

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« I believe when you make the information more transparent it affects people’s behavior. »

Sami Niemelä, Nordkapp

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1 2 3

urbanflow.iovimeo.com/26030147

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Location: ’s-HertogenboschProject: “Pieken in de Delta”Sub project: What moves travelers on the platform

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The customer journey

What does my trip look like?

Planning trip through web

and/or mobile

Travel information

Waiting

Orientation

Finding position

Orientation

Finding position

Train information

Finding the door

Waiting

Walking to the train

Waiting

Finding a seat

Preparation Waiting Getting in/out

On the platform

At homeStation hall /

tunnelPlatform

Train didn’t arrive yetPlatform

Train arrives In the trainGetting on boardWaitingTo the platformTo the station

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We can do this differently

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Actual pilot situation on platform 1, station ’s-Hertogenbosch

Orange means: fairly crowded

Green means: ample space here

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Easy payments

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Gold Paper Plastic ??

?

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Location: WorldwideProject: Wirecard eWallet

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« Develop a white-label e-wallet that replaces your whole physical wallet. »

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Initial designs

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Various interaction models were explored

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How can you manage these massive changes?

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FromExperience Design

User Interface DesignInteraction Design

Product Design

To Experience

Strategy

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« One of the main goals of Experience Strategy is to provide indications about what people should be thinking about a company’s service in 5 or 10 years, and how the values of the brand will be expressed independently from the touchpoints and technologies. »

– Fabio Sergio, frog design

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ViabilityAttractive for the

company

DesirabilityAttractive for the

customer

Brand fitIn line with the desired

brand experience

FeasibilityTechnical and organizational

Experience‘Sweet spot’ Based on IDEO’s Design Thinking Model

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« The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they become indistinguishable from it. »

– Mark Weiser

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amsterdam berlin san francisco stuttgart

thank you

edenspiekermann.com/en/mobile

@edenspiekermann