InfoCloud Solutions, Inc. - 2006
Folksonomy to Improve IA
Thomas Vander WalPresented to: OZ IA
Sydney, Australia :: 30 September 2006
InfoCloud Solutions, Inc. - 2006
Wutzatag?
InfoCloud Solutions, Inc. - 2006
Tagging: Definition
InfoCloud Solutions, Inc. - 2006
Tagging: Definition
❖ Simple data/metadata externally applied to an object
InfoCloud Solutions, Inc. - 2006
Tagging: Definition
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
InfoCloud Solutions, Inc. - 2006
Tagging: Definition
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
❖ A hook for aggregating
InfoCloud Solutions, Inc. - 2006
Tagging: Definition
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
InfoCloud Solutions, Inc. - 2006
Tagging: Definition
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
❖ Personal markers
InfoCloud Solutions, Inc. - 2006
The “F” Word
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Folksonomy
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Folksonomy: Definition
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❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2006
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is done in a social environment (shared and open to others)
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2006
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2006
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary
InfoCloud Solutions, Inc. - 2006
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabularythat adds some explicit meaning,
InfoCloud Solutions, Inc. - 2006
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabularythat adds some explicit meaning,which may come from inferred understanding of the information/object.
InfoCloud Solutions, Inc. - 2006
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary
People are not so much categorizing,
that adds some explicit meaning,which may come from inferred understanding of the information/object.
InfoCloud Solutions, Inc. - 2006
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary
People are not so much categorizing,
that adds some explicit meaning,which may come from inferred understanding of the information/object.
as providing a means to connect items (placing hooks)
InfoCloud Solutions, Inc. - 2006
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary
People are not so much categorizing,
that adds some explicit meaning,which may come from inferred understanding of the information/object.
as providing a means to connect items (placing hooks) (placing hooks) and providing their meaning in their own understanding.
InfoCloud Solutions, Inc. - 2006
Folksonomy Triad
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Object
Folksonomy Triad
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Object
Metadata
Folksonomy Triad
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Object Identity
Metadata
Folksonomy Triad
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Object Identity
Metadata
Interest
Folksonomy Triad
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Object Identity
Metadata
Interest
Vocabulary
Folksonomy Triad
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Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
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Object Identity
Metadata
Definition
Looking for Others
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Object Identity
Metadata
Definition
Dual Folksonomy Triad
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Object Identity
Metadata
Definition
Community
Dual Folksonomy Triad
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Object Identity
Metadata
Definition
Vocabulary
TerminologyCommunity
Dual Folksonomy Triad
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Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
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Folksonomyvs.
Taxonomy
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Terms
Taxonomy
Terms
Folksonomy
Taxonomy vs. Folksonomy
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Terms
Taxonomy
Terms
Folksonomy
Business
Taxonomy vs. Folksonomy
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Terms
Taxonomy
Terms
Folksonomy
Business Customer
Taxonomy vs. Folksonomy
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Terms
Taxonomy
Terms
Folksonomy
Business Customer
Taxonomy vs. Folksonomy
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Terms
Taxonomy
Terms
Folksonomy
Business Customer
Product
Taxonomy vs. Folksonomy
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Terms
Taxonomy
Terms
Folksonomy
Business Customer
Product
Taxonomy vs. Folksonomy
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Taxonomy
Taxonomy & Folksonomy
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Taxonomy Folksonomy
Taxonomy & Folksonomy
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Taxonomy Folksonomy
Taxonomy & Folksonomy
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The Value of Tagging for Business
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Business Tensions
Naming control People’s vocabulary
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Business Tensions
Naming control People’s vocabulary
In-house Outside service
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Business Tensions
Naming control People’s vocabulary
In-house Outside service
$$$ w/ value $ w/ unknown value
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Business Tensions
Naming control People’s vocabulary
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
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Business Gains
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❖ Improved understanding of customers
Business Gains
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❖ Improved understanding of customers
❖ Current terminology (all of it)
Business Gains
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❖ Improved understanding of customers
❖ Current terminology (all of it)
❖ Market segmentations
Business Gains
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❖ Improved understanding of customers
❖ Current terminology (all of it)
❖ Market segmentations
❖ Ability to easily follow the customer
Business Gains
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So, Who Tags?
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About 0.5% of people on the Web tag
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Why do People Tag?
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Reasons People Tag
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❖ Their OWN use/value first
Reasons People Tag
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❖ Their OWN use/value first❖ Add Perspective/Context
Reasons People Tag
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❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata
Reasons People Tag
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❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary
Reasons People Tag
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❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
❖ State Interest
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
❖ State Interest❖ Sociality
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
❖ State Interest❖ Sociality
Reasons People Tag
InfoCloud Solutions, Inc. - 2006
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
❖ State Interest❖ Sociality
Reasons People Tag
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Every Tag is Sacred
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Every person is an expert in their own vocabulary (tags)
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Shape of Tags
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Where Do People Tag?
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Tag Venues
❖ Social Bookmarking
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Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
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Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media
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Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping
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Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
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Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location
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Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
❖ Mobile
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
❖ Mobile Socialite
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
❖ Mobile Socialite
❖ Intranet
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
❖ Mobile Socialite
❖ Intranet IBM’s Dogear, Scuttle
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
❖ Mobile Socialite
❖ Intranet IBM’s Dogear, Scuttle
❖ OS (files)
InfoCloud Solutions, Inc. - 2006
Tag Venues
❖ Social Bookmarking del.icio.us, RawSugar
❖ Media Flickr, Dabble, LastFM
❖ Shopping Amazon
❖ Geo-Location Platial
❖ Mobile Socialite
❖ Intranet IBM’s Dogear, Scuttle
❖ OS (files) Apple Mac OSX Tiger
InfoCloud Solutions, Inc. - 2006
Tag Venues
Wherever there is a digital object or marker
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Using Tag Services
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Tag Services Offer
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❖ Tagging
Tag Services Offer
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❖ Tagging❖ Descriptions
Tag Services Offer
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❖ Tagging❖ Descriptions❖ Feeds
Tag Services Offer
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❖ Tagging❖ Descriptions❖ Feeds❖ Interface
Tag Services Offer
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❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings
Tag Services Offer
InfoCloud Solutions, Inc. - 2006
❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings
❖ Groups
Tag Services Offer
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❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings
❖ Groups❖ Favorites
Tag Services Offer
InfoCloud Solutions, Inc. - 2006
❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings
❖ Groups❖ Favorites❖ Rating
Tag Services Offer
InfoCloud Solutions, Inc. - 2006
❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings
❖ Groups❖ Favorites❖ Rating❖ Search
Tag Services Offer
InfoCloud Solutions, Inc. - 2006
❖ Tagging❖ Descriptions❖ Feeds❖ Interface❖ Additional offerings
❖ Groups❖ Favorites❖ Rating❖ Search❖ Save page
Tag Services Offer
InfoCloud Solutions, Inc. - 2006
Interaction❖ Tags
❖ Delimited combinations
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Interaction❖ Tags
❖ Delimited combinations❖ Space
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Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma
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Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
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Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
❖ Suggested tags
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Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
❖ Suggested tags❖ From own tags
InfoCloud Solutions, Inc. - 2006
Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
❖ Suggested tags❖ From own tags❖ From other’s tags
InfoCloud Solutions, Inc. - 2006
Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
❖ Suggested tags❖ From own tags❖ From other’s tags❖ Automated from object content
InfoCloud Solutions, Inc. - 2006
Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
❖ Suggested tags❖ From own tags❖ From other’s tags❖ Automated from object content
❖ Tag Combinations
InfoCloud Solutions, Inc. - 2006
Interaction❖ Tags
❖ Delimited combinations❖ Space❖ Comma❖ Quotes for compound words
❖ Suggested tags❖ From own tags❖ From other’s tags❖ Automated from object content
❖ Tag Combinations
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❖ Rating
❖ Stars
Interaction
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❖ Rating
❖ Stars
❖ Positive/negative
Interaction
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❖ Rating
❖ Stars
❖ Positive/negative
❖ Favorite
Interaction
InfoCloud Solutions, Inc. - 2006
❖ Rating
❖ Stars
❖ Positive/negative
❖ Favorite
❖ Feeds
Interaction
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❖ Rating
❖ Stars
❖ Positive/negative
❖ Favorite
❖ Feeds
❖ RSS/ATOM
Interaction
InfoCloud Solutions, Inc. - 2006
❖ Rating
❖ Stars
❖ Positive/negative
❖ Favorite
❖ Feeds
❖ RSS/ATOM
❖ API
Interaction
InfoCloud Solutions, Inc. - 2006
❖ Rating
❖ Stars
❖ Positive/negative
❖ Favorite
❖ Feeds
❖ RSS/ATOM
❖ API
❖ How much access to data/metadata?
Interaction
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Art of the Pivot
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RawSugar Pivots
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Scanning
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Spheres of Sociality
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Mass
Collective
Selective
Personal
Spheres of Sociality
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Mass
Collective
Selective
Personal
Spheres of Sociality
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Collective
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Selective
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Del.icio.us My Network
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Del.icio.us My Network
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Del.icio.us My Network
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Personal
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Filtering
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Clustering
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Tag Combinations
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TagCloud
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Show Flat List
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Shopping
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Improvements
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Value of Taggingfor Non-taggers
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Volatility of Tagged Object
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Tethering Needed
❖ When object is updated
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Tethering Needed
❖ When object is updated
❖ Corrected/Edited
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Tethering Needed
❖ When object is updated
❖ Corrected/Edited
❖ New Content
InfoCloud Solutions, Inc. - 2006
Tethering Needed
❖ When object is updated
❖ Corrected/Edited
❖ New Content
❖ Removed
InfoCloud Solutions, Inc. - 2006
Tethering Needed
❖ When object is updated
❖ Corrected/Edited
❖ New Content
❖ Removed
❖ Similar items
InfoCloud Solutions, Inc. - 2006
Tethering Needed
❖ When object is updated
❖ Corrected/Edited
❖ New Content
❖ Removed
❖ Similar items
❖ Archive access
InfoCloud Solutions, Inc. - 2006
Granular Social Network
InfoCloud Solutions, Inc. - 2006
URL: http://infocloudsolutions.comE-mail: [email protected]: [email protected]: vanderwalSkype: tjvanderwal
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